Bollywood Film Industry

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Lights Camera
Action

2. The Film Industry
The Film Industry consists of technological and
commercial institutions of filmmaking

3. The Indian Film Industry…
India is the largest producer of films in the world,
in terms of ticket sales and number of films
produced
The Indian film industry is Multi-Lingual
The industry is supported mainly by a vast film-going
Indian public, and Indian films have been
gaining increasing popularity in the rest of the
world.

4. BOLLYWOOD
Bollywood – The Hindi Film Industry
Money, Business, gossip,
Entertainment.

5. Bollywood
Bollywood is the informal term popularly used for
the Hindi-language film industry based in Mumbai
The term is often incorrectly used to refer to the
whole of Indian cinema
The name "Bollywood" is derived from Bombay
(the former name for Mumbai) and Hollywood (the
center of the American film industry)
 One of the largest film producers not only in India,
but in the world

6. History of Bollywood…
 Raja Harishchandra
(1913), by Dadasaheb
Phalke, was the first
silent feature film made
in India.
 In the 1930s, the
industry was producing
over 200 films per
annum. The first Indian
sound film, Ardeshir
Irani's Alam Ara
(1931), was a major
commercial success
 1940s to the 1960s is
regarded by film
historians as the "Golden
Age" of Hindi cinema.
Colour movies become a
popular feature in the late
1950s

7. Modern Cinema
 In the 1970s, Themes
revolved around gritty,
violent films about
gangsters and bandits.
Amitabh Bachchan was
known for his "angry
young man" roles
 During the 1980s, the
pendulum swung back
toward family-centric
romantic musicals
 1990s witnessed the
emergence of stars of a
new generation of actors
(Aamir Khan, Salman
Khan and Shahrukh
Khan) and actresses
(Sridevi, Madhuri Dixit
and Kajol)

8. Bollywood –
The Functioning, Structure and
Components of the
Entertainment Industry

9. Components of the Industry…
Production Houses

10. Components of the Industry…
 Actors & Actresses

11. Components of the Industry…
Directors

12. Components of the Industry…
Miscellaneous

13. Buyers Involved…
 Distributors
EROS ENTERTAINMENT
YASH RAJ FILMS
BIG PICTURES
Exhibitors
BIG Cinemas
CineMAX
PVR Cinemas
INOX

14. Buyers Involved…
 Satellite Rights
 SET Max aired two of the film
industry’s biggest hits, 3 Idiots and
Rajnikanth’s Robot, and also Band
Baaja Baraat
 Star Gold has the rights of SRK’s
Ra.One, Zoya Akhtar’s Zindagi Na
Milegi Dobara,
 Zee Cinema will screen Shaitan and
Pyar Ka Punchnama
 Music Rights

15. Money flow in the Film Industry

16. Bollywood –
The Current Scenario

17. Indian Film Industry Size

18. Current Market Situation
 Bollywood is the largest film
producer in the world. They
produce roughly 1000 movies a
year. Hollywood only produces
500 and Japan produces 400
movies a year
 The Bollywood industry had a
revenue of US$ 2.5 billion in
2008, and has been growing at
approx. 9% a year. The revenue
is expected to reach US$ 4.1bn
by 2013

19. Revenue Distribution of Bollywood

20. Revenue Growth – Bollywood

21. The Turnaround – “Industry” Status
 One of the major policy initiatives has been the Government of India
granting the "industry" status to the entertainment sector in India including
the film sector in 2001. This allows the sector to access institutional
finance and clean credit for new projects
 Before the reform, the filmmakers were hugely dependent on diamond
merchants and underworld for finances
 Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are
pumping money into movie-making business
Hence, it’s one of the Key drivers for the growth in the Industry

22. Bollywood –
Challenges faced by the
Industry

23. Piracy!!!
The Indian film industry is significantly impacted by
online piracy. A study undertaken by Motion Picture
Distributors Association (MPDAI) has put India
among the top ten countries in the world, where
online piracy is at its peak
In India, counterfeiting and piracy costs the
entertainment industry US$4billion and losses of
approximately 800,000 jobs annually.

24. Piracy!!!

25. Entertainment Tax
 A crisis plaguing the industry is the distortionary
rate of entertainment tax within states in India.
For instance, in Andhra Pradesh and Tamil Nadu,
the tax rate is low. However, this has not been
the case with the rest of the states in India.

26. Content Regulation
 A long-standing debate continues
amongst the industry members on
regulation of content. Some of the
issues that need to be addressed in
this sphere include:
 Should there be a content regulator or
should the industry be allowed self-regulation
under a broad framework?
Delhi Belly Banned In Nepal

27. Content
 One of the problems is that younger generations sometimes find the
stories a bit predictable, and get bored of similar tales.

28. Increasing Talent Cost
Figures are approximate

29. Bollywood –
Future of the Industry

30. What’s in store for Bollywood…
 By 2040, Hollywood (Los
Angeles) is forecasted to
remain the largest filmed
entertainment cluster. However,
Bollywood may close the gap
significantly to become the
second largest cluster.

31. What’s in store for Bollywood…
 Bollywood company tie-ups/collaborations
(Corporatization)
Reliance Big Entertainment signed a deal worth US$
1.2 billion with Steven Spielberg’s ‘Dream Works SKG’
to produce 36 films for the next 6 years
Reliance also acquired around 200 theatres in 28
locations in North America to screen Bollywood and
other regional movies from India
Walt Disney has invested around US$ 324 million in a
deal with Yash Raj Films.
Ramesh Sippy Entertainment has collaborated with
Warner Bros.

32. What’s in store for Bollywood…
The Hollywood Connect
Bollywood to Hollywood
Anil Kapoor in ‘Slum Dog Millionaire’ and
later in ’24’
Aishwarya Rai Bachchan in ’Pink Panther 2’
with
Steve Martin and ‘The Last Legion’ with Colin
Firth
Hollywood to Bollywood
Ben Kingsley in Teen Patti (Three Cards)
Sylvester Stallone in ‘Kambakht Ishq’
Jennifer Chambers directed ‘Hiss’

33. What’s in store for Bollywood…
 Better Content
Once known for their gimmick flicks and illogical story line, the whole
genre of Indian movies are transforming into something much more
substantial
 Breaking the Conventions
Another aspect undergoing a marked change is the resurgence of
actors that may or may not be good looking but are very fine actors in
themselves indeed