Media Imperialism

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Media Imperialism

  1. 1. THE GOD OF SMALL THINGS & MEDIA IMPERIALISM
  2. 2. Cultural ImperialismCultural imperialism occurs whenA Western countries’ influence onlanguage, values and attitudes, includingreligion, ways of organizing public life,styles of politics, clothing styles, andother cultural habits affects anothercountry (Thussu, 48).
  3. 3. MEDIA MediaIMPERIALISM Imperialism is an over- concentration of mass media from larger nations that is seen as negatively affecting Smaller nations.Why Is Media Imperialism Bad Because national identity of smaller nations is lessened or lost due to restricted media diversity inherent in mass media from larger countries.
  4. 4. MEDIA IMPERIALISM AND tHE God OF SMALL THINGS"It happened overnight. Blondes, wars,famines, football, sex, music – they allarrived on the same train. Theyunpacked together. They stayed at thesame hotel."
  5. 5. Media Imperialism and Baby Kochamma"All the day long the sat together...locked together in televisionsilence."Baby Kochamma = Selfish, lazy,self centered, mean spirited, manipulative.
  6. 6. Media Imperialism and Estha
  7. 7. The Sound of Music"She thought of Julie Andrewsand Christopher Plummerkissing each other sidewaysso that their noses didn’tcollide. She wonderedwhether people always kissedeach other sideways "
  8. 8. MEDIAIMPERIALISM ANDBOLLYWOOD 1993 2010
  9. 9. INDIA and media imperialism Bollywood found popularity in West Africa despite the lackof a significant Indian audience. With the strict Muslim culture, Indian movies were said to show "respect"toward women, where Hollywood movies were seen to have "no shame". New Bollywood though has affected the popularity of Indianfilms, due to the more westernized themes and more overtdepictions of sexuality.
  10. 10. The Matrix vs.Awara Paagal Deewana https://vimeo.com/54338210

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