Apresentação da plataforma Emailbidding para proprietários de inventário mailing opt-in

1. Emailbidding

2. by
EMAIL MARKETING IS STILL IN ITS EARLY STAGE
An internet user
receives on average
416 emails / months
Only 15% of
commercial emails
are read
51% of Internet users
opt out of the newsletter
when messages are
not adapted
 Emailing is used intensively but still not sufficiently targeted

3. by
WELL EXECUTED, EMAILING IS A TOP POWERFUL LEVER !
79% of consumers
subscribe to more
campaigns to receive
targeted promotions
66% of consumers
made an online
purchase following a
marketing email
A market growth that
remains very strong :
+36% of turnover
+15% of budget

4. by
TODAY, BUDGET DEDICATED TO EMAILING ARE TOO LOW…
=> Emailing is a powerful lever but is still not fully considered accordingly
Budget : online ad spending share
ROI : turnover generated by 1$ spending
….RELATIVE TO ITS PERFORMANCE

5. by
OPERATIONAL CONSTRAINS SLOWS ITS POTENTIAL GROWTH
Many actors in the
marketplace
Long and tedious
process
Lack of clear reports
and statistics
Email templates and messages
poorly adapted to the target
Lack of control over
spending
Approximate targeting
The Emailbidding platform tackles all these constrains one by one

6. by
EMAILBIDDING, HOW DOES IT WORKS ?
Criteria + CPC bid
Number of @ available :
Target + minimum price
Advisers
Publishers :
Segmented
Database of high quality
Visibility
Profitability
Criteria + CPC bid
Algorithm

7. by
HOW DOES THE ALGORITHM WORK ?
Gender
Age Interests
Behavior
Origin
Geo
A/B Testing
Publisher DB’s
The targeting algorithm analyses the data-base
according to several criteria (gender, age, interest
centres, localisation, A/B Testing…) and sends campaigns
to most responsive contacts.

8. by
EMAILBIDDING ASSETS, MARKETPLACE OF
YOUR EMAILING CAMPAIGNS

9. by
A SIMPLE AND EFFICIENT TOOL
Self-service and intuitive platform
You can manage your database without
obligation
Timely detailed statistics : follow-up on the
number of email sent, of hits, of emails opened
by campaign and of generated revenue

10. by
MAXIMUM REMUNERATION
 Emaibidding insures a maximum remuneration over time
CPC remuneration on the auction principle
Choice in the campaigns categories accepted and with
their related CPC
Target algorithm

11. by
Encryption of your database
Control of the ad pressure : set the number of
advertisements sent by address, add and/or
acceptation of campaigns, black list…
Conservation of your kits email with follow-up of
the campaigns : number of un-subscription, of
hard bounces, complains of spam...
A MAXIMAL PROTECTION OF YOUR DATA

12. by
IN SHORT, EMAILBIDDING PROVIDES YOU WITH :
Ease
of use
Database
Protection
Ad pressure
control and
targetting
Revenue
maximisation

13. TRY THE EMAILBIDDING REVOLUTION !
Find us on
www.emailbidding.com