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2. COMMUNICATION
•THE PROCESS OF SHARING AND CONVEYING MESSAGES OR INFORMATION FROM ONE
PERSON TO ANOTHER WITHING AND ACROSS CHANNELS, CONTEXTS, MEDIA, AND
CULTURES.
•IS GIVING OR GAINING INFORMATION BY SPEAKING, READING, WRITING OR
DISCERNING NON-VERBAL MESSAGES SUCH AS GESTURES AND IMAGES.

3. MODE OF COMMUNICATION
1. VERBAL: AN INTERACTION IN WHICH WORDS ARE USED TO RELAY A MESSAGE
THROUGH SPEECH OR WITH THE USE OF VOICE.
2. NON-VERBAL: AN INTERACTION WHERE BEHAVIOR IS USED TO CONVEY AND
REPRESENTS MEANING.
3. WRITTEN: THROUGH THE PIECE OF PAPER OR MATERIAL.
4. VISUAL: USING PICTURE OR ANY OTHER THINGS THAT WILL VISUALLY REPRESENTS
WHAT THE PERSON IS COMMUNICATING

4. PARTS OF COMMUNICATION
1. SOURCE OR SENDER: IT IS WHERE THE INFORMATION EMANATES. WHEN USING
TECHNOLOGY THIS IS THE TRANSMITTER.
2. RECIPIENT OR RECEIVER: THE PERSON THAT GETS THE INFORMATION RELAYED.
3. INFORMATION: FACTS PROVIDED OR LEARNED ABOUT SOMETHING OR SOMEONE.
4. CHANNEL: IT IS A PASSAGEWAY, THE MEDIUM OF ACCESS FOR A THING, A
COMMUNICATION, OR AN IDEA.

5. COMMUNICATION FLOW
1. ONE – WAY : THE INFORMATION EMANATES FROM THE SOURCE AND GOES TO THE RECEIVER. AND THE
INFORMATION FLOWS END THERE.

6. COMMUNICATION FLOW
2. CONVERSATION: THE INFORMATION ORIGINATES FROM THE SOURCE, GOES TO THE RECEIVER AND THE
ROLES AND THE LATTER INVERTS AS COMMUNICATION GOES.

7. FACTORS AFFECTING COMMUNICATION
1. MEDIA – REFERS TO THE WAYS, MEANS OR CHANNELS OF TRANSMITTING MESSAGE
FROM SENDER TO THE RECEIVER. ( CAN BE ALL FORMS OF PRINT, VISUAL, AUDIO
COMMUNICATION AND ELECTRONIC MEDIA INCLUDING ALL CHANNELS OF ICT.
2. INFORMATION – INFORMATION IS WHAT WE TALK ABOUT. IT IS THE SUPPLY OF
COMMUNICATION
3. TECHNOLOGY – PROVIDED CONVENIENCE AND ENABLE PEOPLE TO USE MORE THAN ON
METHOD OF COMMUNICATION SIMULTANEOUSLY.

8. CONSIDERATION IN USING TECHNOLOGY
1. INTENT – OBJECTIVES OF DOING THE COMMUNICATION
2. RECEIVER – THE ABILITY TO GET, USE, UNDERSTAND, AND RESPOND, IF NEED BE.
3. PRIVACY – SENDERS AND RECEIVERS PRIVACY MUST NOT BE COMPROMISED AT THE
EXPENSE OF COMMUNICATION AT ANY TIME.
4. SECURITY – THE IDEA OF LOSING MATERIAL THINGS OF VALUE, OR BODILY HARM THAT CAN BE
INFLICTED TO BOTH SENDER AND RECEIVER ARE THE CONCERN OF SECURITY IN
COMMUNICATION.
5. CONVENIENCE – LEAST EFFORT AND TIME TO SEND INFORMATION TO INTENDED RECIPIENT.
6. COST – SENDING THE INFORMATION WITH THE LEAST POSSIBLE EXPENSE.

9. MEDIA LITERACY
•IS THE ABILITY TO IDENTIFY THE DIFFERENT TYPES OF MEDIA AND MESSAGES
(INFORMATION) THEY CAN HANDLE TO STORE, RELAY, SEND, PLAYBACK, EDIT, TRANSMIT,
AND ETC.

10. INFORMATION LITERACY
•THE ABILITY TO KNOW WHEN THERE IS A NEED FOR INFORMATION, TO BE ABLE TO
IDENTIFY, LOCATE, EVALUATE, AND EFFECTIVELY USE THAT INFORMATION FOR THE USE
ISSUE OR PROBLEM AT HAND.

11. COMPONENTS OF INFORMATION
1. IDENTIFY: THE NEED TO KNOW THE SPECIFICS OF THE PARTICULAR INFORMATION NEEDED
2. FIND: GETTING THAT INFORMATION FROM VARIOUS SOURCES
3. EVALUATE: WEIGH UP THIS ACQUIRED INFORMATION FROM DIFFERENT SOURCES AND BE ABLE
TO THRESH OUT THE TRUTH IN IT.
4. APPLY: USING THIS THRESH OUT INFORMATION IN MAKING THE DECISION OR POSITION TO AN
ISSUE.
5. ACKNOWLEDGE THE SOURCES OF THAT INFORMATION: THESE SOURCES GIVE CREDENCE TO
THE INFORMATION AND GIVE THAT LEVEL OF RELIABILITY.

12. TECHNOLOGY LITERACY
•IS THE ABILITY OF AN INDIVIDUAL, WORKING INDEPENDENTLY AND WITH OTHERS, TO
RESPONSIBLY, APPROPRIATELY AND EFFECTIVE USE TECHNOLOGY TOOLS TO ACCESS,
MANAGE, INTEGRATE, EVALUATE, CREATE, AND COMMUNICATE INFORMATION.

13. QUALITIES OF TECHNOLOGY LITERATE
• RESPONSIBLE: THEY DO NOT LET TECHNOLOGY INTERFERE WITH FACE-TO-FACE SOCIAL
INTERACTION.
• USES TECHNOLOGY APPROPRIATELY: IT IS A MOVEMENT ENCOMPASSING TECHNOLOGICAL
CHOICE AND APPLICATION CONSIDERING THAT IS SMALL-SCALE, AFFORDABLE, LESS LABOR-
INTENSIVE, ENERGY-EFFICIENT, ENVIRONMENTALLY SOUND, LOCALLY AUTONOMOUS.
• USES RIGHT TECHNOLOGY: APPLY AUTOMATION TOOLS WHEN AVAILABLE. INCREASE WORK
EFFICIENCY WITH TECHNOLOGY TOOLS. AND, THE PERSON USES TECHNOLOGY AT THE RIGHT
TIME.

14. TECHNOLOGY LITERATE PEOPLE
1. CAN ACCESS: BE ABLE TO CONNECT TO TARGET APPLICATION
2. CAN MANAGE: THE PERSON CAN USE APPROPRIATE TOOLS, CAN NAVIGATE THROUGH THE
ENVIRONMENT.
3. CAN INTEGRATE: TECHNOLOGY LITERATE CAN SOLVE THE LIKES OF APPLICATION-FILE
COMPATIBILITY, TWO OR MORE DEVICES INTEGRATION.
4. CAN EVALUATE: CAN ASSESS PROBLEMS SUCH AS COMPATIBILITY, STANDARDS AND
ACCESSIBILITY.
5. CAN CREATE: HE CAN PRODUCE MANY EXCEPTIONAL OUTPUTS FROM IT
6. CAN COMMUNICATE: CAN DISCUSS MANY THINGS ABOUT TECHNOLOGY. HE CAN
COMMUNICATE THE TECHNOLOGY TO ANYBODY.

15. CHARACTERISTICS OF RESPONSIBLE
MEDIA USER.
1. MUST BE CURIOUS : ASK TOUGH AND IMPORTANT QUESTIONS. GATHER MORE INFORMATION. BE
DETAILED ORIENTED
2. GENERAL KNOWLEDGE: HAVING DIFFERENT TOPICS PERMITS ONE TO BE MORE CONFIDENT IN
WHATEVER HE OR SHE IS RELEASING TO THE PUBLIC.
3. THE ABILITY TO WRITE: THE ABILITY TO WRITE HAS TO DO MORE WITH THE SUCCESS OF INFORMATION
DISTRIBUTION.
4. PROFESSIONALISM AND SHOULD HAVE ETHICS: PROFESSIONALISM COVERS MANY GROUNDS; IT
INCLUDES OBJECTIVITY AND ETHICS.

16. MEDIA TIMELINE
TIME MEDIA ROLE
ancient cave paintings, writing on papyrus, smoke signals, trail markers, sculpture,
town crier
convey information
100 years ago mail, printed materials, printed newspapers, books, phonograph, record
disc
convey information, propaganda, entertainment, shaping public opinion
(advertisement), entertainment
50 years ago radio, television, cinema, audio-video recording and playback machine,
cassette
convey information, propaganda, entertainment, shaping public opinion
(advertisement), public’s eye for government transactions and demeanor
40 years ago Betamax, VHS, computer
30 years ago CD, VCD, DVD, Internet, cellular phone
20 years ago early smartphone, Yahoo Mail, Yahoo Messenger
10 years ago
smartphone, YouTube,
Facebook, Messenger,
Viber
recent Twitter, Instagram, Snapchat, Tik Tok

17. END