How to gain 10K paying users for your product without any marketing
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This document provides tips on gaining 10,000 paying users for a product without marketing. It discusses reaching the right audience, attracting them to a site, converting leads to customers, and helping customers get value from the product. It emphasizes understanding user problems and defining personas. It also covers defining competitors, crafting an effective message and story, and balancing impact versus difficulty of various demand generation approaches like outbound cold calls/emails, affiliates, app stores, blogging, and inbound tactics like search and social media. The key is meeting user needs by solving problems and demonstrating a product's value proposition.
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How to gain 10K paying users for your product without any marketing
- 1. How to gain 10K paying users for your product without any marketing Kristina Pototska
- 3. “Reach. Get our messaging in front of the right audience” “Attract. Get that audience to visit our site and become leads” “Convert. Persuade leads to sign up and become customers” “Educate. Help customers get increasing value from and love our product”
- 4. We created a product…
- 5. “…write code and talk to users…”
- 6. What people are actually doing with your product?
- 8. • “You can make it better (deliberate improvement). • You can change it so customers use it more often (frequency improvement). • Or you can change it so more people can use it (adoption improvement).”
- 11. How to define product marketing strategy?
- 12. Buyer Persona.
- 13. Job role Company Industry Size of the company Responsibilities Skills to do the job Biggest challenges Personal background
- 14. Products don’t match people…. they match problems…
- 15. Job Based Marketing Send emails to customers Advertise products Deliver package from A to B fast Get face to face with the colleague from New York
- 16. Define your real competitors…
- 17. VS
- 18. VS
- 19. Tell your story right…
- 20. Люди не хотят покупать дрель. Они хотят сделать отверстие в стене…
- 21. “And you’re done” “Think different” “Just try using another search engine”
- 22. Marketing + Product team Wokuup Доставим до 45 минут Кредит за 8 минут
- 23. Marketing is all about your company’s mission…
- 24. How to create a good message…
- 25. “1GB storage on your MP3 player” “ 1,000 songs in your pocket”
- 27. WAYS TO SELL YOUR PRODUCT PROBLEM BASED - Читает статьи о том, как решить проблему - Посещает семинары / вебинары - Ищет советы на форумах “Люди проходят ко мне на сайт, но ничего не покупают”
- 28. WAYS TO SELL YOUR PRODUCT CATEGORY BASED - Ищет “Email провайдеры”, “Сервис для отправки писем” - Читает статьи “ТОП 5 email провайдеров для малого бизнеса” “Мне нужен инструмент для отправки писем клиентам”
- 29. WAYS TO SELL YOUR PRODUCT COMPETITOR BASED - Ищет “Альтернативы Х”, - Спрашивает советы на форумах, в группах на Facebook “Мне нужен сервис быстрее / дешевле чем X”
- 30. WAYS TO SELL YOUR PRODUCT BRAND BASED - Ищет “Сервис Х” по брендовому запросу и напрямую заходит на сайт “Я хочу сервис Х для моего сайта”
- 32. COLD CALLS / EMAILS: Small amount of Leads Cheap Low Quality Leads
- 33. AFFILIATES: Small amount of Leads Cheap Low Quality Leads
- 34. APP STORES A lot of Leads Cheap High Quality Leads
- 35. • “Difficulty (cost, time to execute, feasibility)” • “Impact (revenue, profit, customers acquired)”
- 40. I’M READY FOR YOUR QUESTIONS:)