This is a variation of a previous slide deck on #HealthXPh. Presented at the University of the Philippines Medical Alumni Society postgraduate course, UP College of Medicine 22 April 2015.

1. #HealthXPH: Tweet Chat on Emerging
Technologies & Social Media in Healthcare
Iris Thiele Isip Tan MD, MSc
@endocrine_witch
Chief, University of the Philippines Medical Informatics Unit
Professor, University of the Philippines College of Medicine
UPMAS
UPCM, 22 Apr 2015

2. @endocrine_witch
@bonedoc
@giasison
@cebumd

3. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net

4. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net

5. My Twitter Home PageProfile
New tweet
My tweets
Search barNotifications Messages

6. Tweet
140-character message posted via Twitter
- Twitter Help Center
Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj

7. Following someone on Twitter means you are
subscribing to their tweets as a follower.
- Twitter Help Center

8. Twitter Content Categories
Dann S. First Monday 2010; 15(12)
Conversational
Query
Referral
Action
Response
Phatic
Greeting
Fourth wall
Broadcast
Unclassifiable
News
Headlines
Sport
Event
Weather
Pass
along
RT
UGC
Endorsement
Status
Personal
Temporal
Location
Mechanical
Physical
Work
Automated
Activity
Spam

19. #NatCon15

20. Hashtag
Used to mark keywords or topics in a Tweet
Created organically by Twitter users as a
way to categorize messages
- Twitter Help Center
#

21. http://www.americandialect.org/hashtag-2012
http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever

22. http://www.americandialect.org/hashtag-2012
http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever
#ParaSaBayan

23. Tweet chat
Pre-arranged chat through tweets
that include a predefined hashtag
to link those tweets together
in a virtual conversation
- Susan Gunelius
http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj

24. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

25. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

26. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

27. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

28. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net

29. 200 million active users
500 million tweets per day
- Twitter IPO filing (2013)
NodeXL Twitter Network Graphs: Social CRM
by Marc Smith, https://flic.kr/p/7SGo1D

30. Screenshot from www.symplur.com/healthcare-hashtags
“The goal of the Healthcare Hashtag Project is to make
the use of Twitter more accessible for providers and
the healthcare community as a whole.
By lowering the learning curve of Twitter with a
database of relevant hashtags to follow, we hope to help
new and existing users alike to find the conversations
that are of interest and importance.
- Symplur.com
Partners

31. #
Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Allow exploration by either hashtag or
healthcare subject matter
“cancer”

32. Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/

33. #
Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Shows hashtags that are related to
one another in the healthcare field
ENDOCRINE
#ChildhoodObesity #Cushings #Diabesity #Diabetes
#DiabetesEmpowered #DiabetesLA
#Diabetic #Diabetics #Gestationaldiabetes #Gout
#Hypothyroidism #InsightSBS #MultipleEndocrineNeoplasia
#Obesity #Overweight #T1D #ThyroidAwareness
#ThyroidCancer #Triglycerides

34. Hashtags
by system

35. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Capture and list hashtags for healthcare conferences

36. 15th Asia-Oceania Congress of Endocrinology
Cebu Oct 8-11, 2014
#AOCE14

37. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Demonstrate frequency
of use of related
hashtags so as to
facilitate hashtag
selection

38. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Identify most frequent users
and most frequent @mentions
with each hashtag so as to find
the influencers to follow on
your healthcare topic of choice

39. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Determine which healthcare hashtags overall are
most popular at any given time

40. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
To provide a live feed of
conversations related to each
hashtag so as to easily
explore what’s currently being
shared on Twitter in your
healthcare topic of choice

41. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net

42. #HealthXPH: A Series of Fortunate Events
How it began ...
www.endocrine-witch.net

43. What is #HealthXPH?
A collaborative effort
www.remomd.com

44. It’s a collaborative effort
of healthcare stakeholders -
healthcare professionals,
institutions, academe, patients
and policy makers.
What is #HealthXPH
@bonedoc
www.remomd.comHands 2 by Eastop
http://www.freeimages.com/photo/1434811

45. It will discuss, use and continually push
the boundaries of social media and
other emerging technologies in healthcare to
impact the Philippine healthcare landscape.
What is #HealthXPH?
@bonedoc
www.remomd.com

46. It encourages collaboration and application
of emerging technologies to
improve delivery of healthcare.
What is
#HealthXPH?
@bonedoc
www.remomd.com
App Sketching by Johan Larsson,
https://flic.kr/p/dHLKPt

47. What is #HealthXPH?
@bonedoc
www.remomd.com
It is open and free.
It aims to educate all healthcare stakeholders.
Image credit:
“Holding hands” by sbekulator http://www.sxc.hu/photo/835200

48. Social media is going to impact
Philippine healthcare. #HealthXPH
wants to make it a positive one.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP

49. What is
#HealthXPH?
@bonedoc
www.remomd.com
Social media and other emerging technology is
making it easier for patients to access their
healthcare professionals, institutions and policy
makers. #HealthXPh will give insights on
how to effectively manage this upsurge.
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP

50. Social media opens new possibilities
to participatory medicine
practice in the Philippines.
#HealthXPH is taking advantage of that.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Doctors with patient, 1999 by Seattle Municipal Archives
https://flic.kr/p/7bEsuE

51. #HealthXPh Discussing Emerging Technologies
that Impact Philippine Healthcare
https://www.facebook.com/groups/HealthXPh/

52. #HealthXPH
Google Hangout on Air

53. Impressions
No. of tweets/participant x
no. of followers that
participant currently has;
added up for all participants Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj

55. T1 As a patient, do you need a peer mentor and why? As a
healthcare provider, what do you think of patient peer mentoring?
T2 What qualities/qualifications are expected from a patient peer
mentor?
T3 Is social media an appropriate platform for patient peer
mentoring vs visits, email or phone?

56. #HealthXPH 18 Apr 2015
Patient Peer Mentoring

57. #HealthXPH Symplur Stats
1 Jan 2014 – 19 Feb 2015

58. #HealthXPH Symplur Stats
Participants
1 Jan – 16 Oct 2014

59. #HealthXPH Symplur Stats
Tweet Activity
1 Jan 2014 – 19 Feb 2015

60. #HealthXPH Symplur Stats
Tweet Activity
2 Jan – 30 Jan 2014

61. Enabling Community Through Social Media
Gruzd A & Haythornthwaite C. J Med Internet Res 2013;15(10):e248
Social network
measures to
locate
influential
individuals in
community
Total number
of tweets
contributed
Number of
times a
person is
mentioned or
replied to
Number of
times a person
mentions or
replies to
others
in-degree
centrality
out-degree
centrality
1 2 3

62. #HealthXPH Symplur Stats
1 Jan – 16 Oct 2014
28,338 tweets
1,640 participants
Total number
of tweets
contributed
No. of times a
person is
mentioned or
replied to
No. of times a
person
mentions or
replies to others
in-degree
centrality
out-degree
centrality
1 2 3
@giasison 4,381
@endocrine_witch
@bonedoc 2,041
@natricer 1,345
yinkavidal 1,124
@healthxph 1,085
@nursefriendly 1,044
@nxtstop1 1,307
@cebumd 659
@jbbc 614
@endocrine_witch
@giasison 6.037
@bonedoc 3,188
@cebumd 2,111
@yinkavidal 2,065
@nxtstop1 1,903
@jbbc 1,837
@anetto 1,442
@teddybird 1,354
@nursefriendly 464

63. Social Media Internet mHealth
1/4 #HealthXPH
launch
1/11 Value of #SoMe
in healthcare
1/18 Use of SMS
between HCPs
1/25 MD-patient
correspondence2/1 #SoMe & health
advocacy
2/15 #SoMe &
medical
professionalism
2/8 Proper &
Responsible use of
FB by HCPs
2/22 #SoMe & the
patient
3/1 Online bashing
3/8 Evaluating
health information
on the Net
3/15 There’s an
app for that!
3/22 Use of Twitter
for healthcare
3/29 The future of
healthcare in the
Net
4/5 SMS as
communication
tool in healthcare
4/12 Health
blogging 101,
anyone?
3/22 Quality time
in the clinic
5/3 Should we teach
the value of #SoMe
to medical students?
5/10 The MD-
patient fit
5/18 Distracted
doctoring
Quality
Healthcare
#HealthXPH
topics
Jan-May 2014

64. www.connectedaction.net
Social network analysis
using NodeXL
Marc Smith
Chief Social Scientist
Connected Action Consulting Group

65. #HealthXPh NodeXL map
26 Jan 2015

66. #hcsmph 450 attendees

67. www.healthxph.net/
manifesto

68. Signing of #HealthXPh
manifesto at #hcsmph
Philippine Medical Association
Philippine College of Physicians

69. Doctors 2.0 & You June 4-5, 2015

70. How is social media
transforming healthcare in 2015?
One of 9 semi-finalists

71. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
@endocrine_witch @giasison @bonedoc @cebumd
TWEET CHAT SCHEDULE: Saturday 9 pm Manila time