The magazine cover uses large, bold colors and fonts to attract attention. It promotes the premiere issue and features a picture of Jay-Z, a famous rapper, to interest audiences in learning more about him. Website links and information advertise opportunities for audiences to find additional online content about rappers. The barcode is placed discreetly without detracting from the magazine promotion.

1. Masthead: It stands out because
the size is big and the colours are
bright and bold. Also, it is a popular
magazine which means the
audience would know it well.
Plug/Header: This is to inform
the audience about the
premiere and ‘Premier issue’
means it’s the first glance of the
premier. This would be
interesting to the audience.
Picture: The picture is of a man who has a cigar in his
mouth and he is wearing glasses. This is their way of
presenting themselves as ‘cool’. This is how people
who listen to rap songs would usually be like. He is
wearing red shirt with tie and a blazer which
contradicts the cigar because usually smart looking
people wouldn’t do such things. You can also see
from his face expressions that he looks like he has got
a lot of attitude because he is not smiling and you
can’t see his eyes so you could categorise him as
‘special’. So, the picture may suggest that rappers are
smart but could be smokers etc. also, they have used
a picture of Jay-Z who is a famous rapper so this
would attract the audience and they would want to
buy this magazine because they want to find out
more about him as they may want to feel close to
him.
Websites Links: They have websites links on the
magazine’s front cover to advertise their blogs and
websites. It also means that audiences can go and find
out more about rappers on their website. The audience
would definitely be interested in that because they
would want to know more information
Barcode: They have placed the barcode at the bottom right of
the magazine so it is quite obvious but it’s not taking up too
much attention or space. The price of the magazine is relatively
small compared to the barcode because they only want to attract
the audience’s attention to the actual magazine and not the price
because they want them to pay for their magazine and see the
magazine before the price.
Feature Headline: It says ‘Jay-Z’, the name in a
big font so it is very catchy. Underneath the
name, it says ‘The Untouchable.’ This suggests
he is not reachable and it may make the
audience feel like they don’t know much about
him and would want to read the magazine to get
to know more about him and to feel closer to
him. It has a full stop at the end which may
sound aggressive and it sounds like he has a lot
of attitude which you can see through his picture
too. A lot of importance has been given to his
name and you can see this because of the big
size of the font.
Overall: This magazine is targeted at mainly boys and few
girls in the age group 18-24 who listen to rap. The colour
theme of the magazine is mainly red, black and white but
they have few bold colours, such as blue and yellow for the
websites to make them stand out.