SlideShare a Scribd company logo

Mikael lemberg on facebook

•
•
Vidar Osa
Vidar Osa
TechnologyEntertainment & Humor
1 of 19
facebook developer garage / lemberg Mikael Lemberg Chief Innovation Officer, Komfo F fb.me/Mikael.Lemberg T @Lemberg W Lemberg.dk E mil@komfo.com M +45 53 37 79 88 komfo.com / facebook.com/komfo
facebook developer garage / agenda AGENDA 1. News feed optimization 2. Word of mouth at scale 3. Stories production 4. Facebook ads 5. Implementing and organizing komfo.com / facebook.com/komfo
facebook developer garage / introductions CLICKER TRAINING komfo.com / facebook.com/komfo
facebook developer garage / news feed optimization NEWS FEED OPTIMIZATION komfo.com / facebook.com/komfo
facebook developer garage / news feed optimization POST REACH COMPARED WITH WEEKLY FREQUENCY 1 day 2 days 3 days 4 days 5 days 6 days 7 days Source: Facebook, Worldwide Data, Top 100 brand pages, May 2011 komfo.com / facebook.com/komfo
facebook developer garage / news feed optimization komfo.com / facebook.com/komfo
facebook developer garage / news feed optimization THE WEB IS BEING BUILT AROUND PEOPLE Browse (Portals) Search Discover (Social) Source: ComScore Global Y/Y change – Jan 2011 komfo.com / facebook.com/komfo
facebook developer garage / word of mouth at scale TIME SPENT ON FACEBOOK BY CONTENT SECTION Front page / Newsfeed Profiles Photos Apps & toos All other Source: comScore Mediabuilder, U.S., May 2011 komfo.com / facebook.com/komfo
WORD OF MOUTH AT SCALE (WOMAS) Your market (i.e. 200K) Friends of Fans (i.e. 174K) Fans (i.e. 484) komfo.com / facebook.com/komfo
WHEN DO YOU STOP RECRUITING FANS? FoF Multiplier Marginalomkostning Marginalnytte # Fans Kilde: Facebook, Worldwide Data, Top 100 brand pages komfo.com / facebook.com/komfo
NEW KEY TERM: ”STORIES” Not Word of Mouth Word of Mouth komfo.com / facebook.com/komfo
PAGES BUILD COMMUNITIES FOR CONVERSATIONS BETWEEN PEOPLE Pages post and Conversations get feedback between friends Fans Friends of Fans komfo.com / facebook.com/komfo
komfo.com / facebook.com/komfo
komfo.com / facebook.com/komfo
AMPLIFY WORD OF MOUTH WITH SPONSORED STORIES Pages Page Likes Page Posts Page Post Likes Check-in App Used App Share Domain App Website komfo.com / facebook.com/komfo
DEFINE YOUR WOMAS STRATEGY Owned Earned Pages News Feed Apps Sponsored Stories Word of mouth Facebook Ads Paid komfo.com / facebook.com/komfo
ADAPT YOUR ORGANIZATION Acquisition Branding Engagement komfo.com / facebook.com/komfo
FIND THE RIGHT BENCHMARKS komfo.com / facebook.com/komfo
MOVE ON IN 4 STEPS 1. Are you working with clicker training? 2. What’s your IPM score? 3. Do you have a WOMAS strategy? 4. How are you organized about branding, engagement and acquisition? komfo.com / facebook.com/komfo

Recommended

easyweb by blogspot
easyweb by blogspoteasyweb by blogspot
easyweb by blogspot
Wirawat Lian-udom
 
Facebook小冊子「0円で出来るfacebookを使った販促手法」
Facebook小冊子「0円で出来るfacebookを使った販促手法」Facebook小冊子「0円で出来るfacebookを使った販促手法」
Facebook小冊子「0円で出来るfacebookを使った販促手法」
新潟コンサルタント横田秀珠
 
Introduction to Facebook Platform by Andres Granda
Introduction to Facebook Platform by Andres GrandaIntroduction to Facebook Platform by Andres Granda
Introduction to Facebook Platform by Andres Granda
Facebook Developer Garage Guayaquil
 
Pagekarma Summit Part 2 Yves Baudechon - test
Pagekarma Summit Part 2 Yves Baudechon - testPagekarma Summit Part 2 Yves Baudechon - test
Pagekarma Summit Part 2 Yves Baudechon - test
Social Karma sa
 
Facebook Connect
Facebook ConnectFacebook Connect
Facebook Connect
Pitra Satvika
 
Industrial Training in Window Application
Industrial Training in Window ApplicationIndustrial Training in Window Application
Industrial Training in Window Application
Arcadian Learning
 
Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...
Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...
Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...
Pernille Dedenroth Larsen
 
Tapestryin talentsanjose1977july3
Tapestryin talentsanjose1977july3Tapestryin talentsanjose1977july3
Tapestryin talentsanjose1977july3
redthistle
 

Recommended

easyweb by blogspot
easyweb by blogspoteasyweb by blogspot
easyweb by blogspot
Wirawat Lian-udom
 
Facebook小冊子「0円で出来るfacebookを使った販促手法」
Facebook小冊子「0円で出来るfacebookを使った販促手法」Facebook小冊子「0円で出来るfacebookを使った販促手法」
Facebook小冊子「0円で出来るfacebookを使った販促手法」
新潟コンサルタント横田秀珠
 
Introduction to Facebook Platform by Andres Granda
Introduction to Facebook Platform by Andres GrandaIntroduction to Facebook Platform by Andres Granda
Introduction to Facebook Platform by Andres Granda
Facebook Developer Garage Guayaquil
 
Pagekarma Summit Part 2 Yves Baudechon - test
Pagekarma Summit Part 2 Yves Baudechon - testPagekarma Summit Part 2 Yves Baudechon - test
Pagekarma Summit Part 2 Yves Baudechon - test
Social Karma sa
 
Facebook Connect
Facebook ConnectFacebook Connect
Facebook Connect
Pitra Satvika
 
Industrial Training in Window Application
Industrial Training in Window ApplicationIndustrial Training in Window Application
Industrial Training in Window Application
Arcadian Learning
 
Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...
Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...
Kan man træne arbejdshukommelsen revideret (pernille dedenroth larsen)-ilov...
Pernille Dedenroth Larsen
 
Tapestryin talentsanjose1977july3
Tapestryin talentsanjose1977july3Tapestryin talentsanjose1977july3
Tapestryin talentsanjose1977july3
redthistle
 
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Sura Books
 
anxiety.DOC
anxiety.DOCanxiety.DOC
anxiety.DOC
Bishoy Abed
 
Enfermeria
Enfermeria Enfermeria
Enfermeria
informaticacra
 
PersonalFitAssignment.docx
PersonalFitAssignment.docxPersonalFitAssignment.docx
PersonalFitAssignment.docx
Lauren Barker
 
Lecturaoier
LecturaoierLecturaoier
Lecturaoier
Nerea Romero Yesa
 
Batch ‘87 faces
Batch ‘87 facesBatch ‘87 faces
Batch ‘87 faces
Ronald Amit
 
Dasar dasar film1
Dasar dasar film1Dasar dasar film1
Dasar dasar film1
akhyar hafizuddin
 
Order to cash cycle
Order to cash cycleOrder to cash cycle
Order to cash cycle
Maheedhar Kambham
 
April calendar 2012
April calendar 2012April calendar 2012
April calendar 2012
actonpeg
 
Zero-compromise IDaaS: Achieve Both Security and Workforce Productivity
Zero-compromise IDaaS: Achieve Both Security and Workforce ProductivityZero-compromise IDaaS: Achieve Both Security and Workforce Productivity
Zero-compromise IDaaS: Achieve Both Security and Workforce Productivity
OneLogin
 
Asurion and BlackLine Systems
Asurion and BlackLine SystemsAsurion and BlackLine Systems
Asurion and BlackLine Systems
Michael A Baas
 
Le bambine oggetto
Le bambine oggettoLe bambine oggetto
Le bambine oggetto
Liceo Statale "J. Joyce"- Ariccia (RM)
 
Le implicazioni legali del mondo digitale: la digital compliance per le StartUp
Le implicazioni legali del mondo digitale: la digital compliance per le StartUpLe implicazioni legali del mondo digitale: la digital compliance per le StartUp
Le implicazioni legali del mondo digitale: la digital compliance per le StartUp
Marco Giacomello
 
The Mixing Console Channel Strip
The Mixing Console Channel StripThe Mixing Console Channel Strip
The Mixing Console Channel Strip
Magic Finger Lounge
 
Method and apparatus for electrical conversion and distribution
Method and apparatus for electrical conversion and distributionMethod and apparatus for electrical conversion and distribution
Method and apparatus for electrical conversion and distribution
PublicLeaker
 
Visit oslo case feb2012
Visit oslo case feb2012Visit oslo case feb2012
Visit oslo case feb2012
Vidar Osa
 
Digitalizzazione audio-dal segnale analogico allo streaming
Digitalizzazione audio-dal segnale analogico allo streamingDigitalizzazione audio-dal segnale analogico allo streaming
Digitalizzazione audio-dal segnale analogico allo streaming
Cory sky
 
Social media e news: come i social influenzano l'informazione
Social media e news: come i social influenzano l'informazioneSocial media e news: come i social influenzano l'informazione
Social media e news: come i social influenzano l'informazione
OdgToscana
 
Pearson PTE Academic :Reorder paragraphs exercise
Pearson PTE Academic :Reorder paragraphs exercisePearson PTE Academic :Reorder paragraphs exercise
Pearson PTE Academic :Reorder paragraphs exercise
PTE & IELTS training Online
 
Computer Graphics
Computer GraphicsComputer Graphics
Computer Graphics
Adri Jovin
 
170909 Social Networks Tmt Che
170909 Social Networks Tmt Che170909 Social Networks Tmt Che
170909 Social Networks Tmt Che
Clarehe
 
Socialnomics時代のコミュニケーション戦略
Socialnomics時代のコミュニケーション戦略Socialnomics時代のコミュニケーション戦略
Socialnomics時代のコミュニケーション戦略
Orinoco K.K.
 

More Related Content

Viewers also liked

Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Sura Books
 
PersonalFitAssignment.docx
PersonalFitAssignment.docxPersonalFitAssignment.docx
PersonalFitAssignment.docx
Lauren Barker
 
Batch ‘87 faces
Batch ‘87 facesBatch ‘87 faces
Batch ‘87 faces
Ronald Amit
 
April calendar 2012
April calendar 2012April calendar 2012
April calendar 2012
actonpeg
 
Le implicazioni legali del mondo digitale: la digital compliance per le StartUp
Le implicazioni legali del mondo digitale: la digital compliance per le StartUpLe implicazioni legali del mondo digitale: la digital compliance per le StartUp
Le implicazioni legali del mondo digitale: la digital compliance per le StartUp
Marco Giacomello
 
Method and apparatus for electrical conversion and distribution
Method and apparatus for electrical conversion and distributionMethod and apparatus for electrical conversion and distribution
Method and apparatus for electrical conversion and distribution
PublicLeaker
 

Viewers also liked (20)

Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
Bsnl Junior Accounts Officers-jao-exam-recruitment-announcement-2014-15
 
anxiety.DOC
anxiety.DOCanxiety.DOC
anxiety.DOC
 
Enfermeria
Enfermeria Enfermeria
Enfermeria
 
PersonalFitAssignment.docx
PersonalFitAssignment.docxPersonalFitAssignment.docx
PersonalFitAssignment.docx
 
Lecturaoier
LecturaoierLecturaoier
Lecturaoier
 
Batch ‘87 faces
Batch ‘87 facesBatch ‘87 faces
Batch ‘87 faces
 
Dasar dasar film1
Dasar dasar film1Dasar dasar film1
Dasar dasar film1
 
Order to cash cycle
Order to cash cycleOrder to cash cycle
Order to cash cycle
 
April calendar 2012
April calendar 2012April calendar 2012
April calendar 2012
 
Zero-compromise IDaaS: Achieve Both Security and Workforce Productivity
Zero-compromise IDaaS: Achieve Both Security and Workforce ProductivityZero-compromise IDaaS: Achieve Both Security and Workforce Productivity
Zero-compromise IDaaS: Achieve Both Security and Workforce Productivity
 
Asurion and BlackLine Systems
Asurion and BlackLine SystemsAsurion and BlackLine Systems
Asurion and BlackLine Systems
 
Le bambine oggetto
Le bambine oggettoLe bambine oggetto
Le bambine oggetto
 
Le implicazioni legali del mondo digitale: la digital compliance per le StartUp
Le implicazioni legali del mondo digitale: la digital compliance per le StartUpLe implicazioni legali del mondo digitale: la digital compliance per le StartUp
Le implicazioni legali del mondo digitale: la digital compliance per le StartUp
 
The Mixing Console Channel Strip
The Mixing Console Channel StripThe Mixing Console Channel Strip
The Mixing Console Channel Strip
 
Method and apparatus for electrical conversion and distribution
Method and apparatus for electrical conversion and distributionMethod and apparatus for electrical conversion and distribution
Method and apparatus for electrical conversion and distribution
 
Visit oslo case feb2012
Visit oslo case feb2012Visit oslo case feb2012
Visit oslo case feb2012
 
Digitalizzazione audio-dal segnale analogico allo streaming
Digitalizzazione audio-dal segnale analogico allo streamingDigitalizzazione audio-dal segnale analogico allo streaming
Digitalizzazione audio-dal segnale analogico allo streaming
 
Social media e news: come i social influenzano l'informazione
Social media e news: come i social influenzano l'informazioneSocial media e news: come i social influenzano l'informazione
Social media e news: come i social influenzano l'informazione
 
Pearson PTE Academic :Reorder paragraphs exercise
Pearson PTE Academic :Reorder paragraphs exercisePearson PTE Academic :Reorder paragraphs exercise
Pearson PTE Academic :Reorder paragraphs exercise
 
Computer Graphics
Computer GraphicsComputer Graphics
Computer Graphics
 

Similar to Mikael lemberg on facebook

Facebook biz page vs. profile page
Facebook biz page vs. profile pageFacebook biz page vs. profile page
Facebook biz page vs. profile page
Amy Smythe-Harris
 
A marketing tool for your company
A marketing tool for your companyA marketing tool for your company
A marketing tool for your company
MakeMeReach
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategy
arun_getapp
 
Running head FORD COMPANY .docx
Running head FORD COMPANY .docxRunning head FORD COMPANY .docx
Running head FORD COMPANY .docx
cowinhelen
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
SnapApp
 

Similar to Mikael lemberg on facebook (20)

170909 Social Networks Tmt Che
170909 Social Networks Tmt Che170909 Social Networks Tmt Che
170909 Social Networks Tmt Che
 
Socialnomics時代のコミュニケーション戦略
Socialnomics時代のコミュニケーション戦略Socialnomics時代のコミュニケーション戦略
Socialnomics時代のコミュニケーション戦略
 
OMS2010: Facebook - Beyond The Fundatmentals
OMS2010: Facebook - Beyond The FundatmentalsOMS2010: Facebook - Beyond The Fundatmentals
OMS2010: Facebook - Beyond The Fundatmentals
 
Facebook Pages
Facebook PagesFacebook Pages
Facebook Pages
 
f commerce whitepaper by Syzygy
f commerce whitepaper by Syzygyf commerce whitepaper by Syzygy
f commerce whitepaper by Syzygy
 
Facebook Mobile Marketing by SnipClip
Facebook Mobile Marketing by SnipClipFacebook Mobile Marketing by SnipClip
Facebook Mobile Marketing by SnipClip
 
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
 
Facebook biz page vs. profile page
Facebook biz page vs. profile pageFacebook biz page vs. profile page
Facebook biz page vs. profile page
 
A marketing tool for your company
A marketing tool for your companyA marketing tool for your company
A marketing tool for your company
 
A marketing tool for your company
A marketing tool for your companyA marketing tool for your company
A marketing tool for your company
 
Brands, TV and Facebook Preview Next Conference 2010 Berlin
Brands, TV and Facebook Preview Next Conference 2010 BerlinBrands, TV and Facebook Preview Next Conference 2010 Berlin
Brands, TV and Facebook Preview Next Conference 2010 Berlin
 
Facebook timeline F8 press conference
Facebook timeline F8 press conferenceFacebook timeline F8 press conference
Facebook timeline F8 press conference
 
Social Media as a Reporting Tool
Social Media as a Reporting ToolSocial Media as a Reporting Tool
Social Media as a Reporting Tool
 
Social Insight Connect Case Study
Social Insight Connect Case Study Social Insight Connect Case Study
Social Insight Connect Case Study
 
Barcamp AK4 Building facebook applications
Barcamp AK4 Building facebook applicationsBarcamp AK4 Building facebook applications
Barcamp AK4 Building facebook applications
 
WhiteCloud Marketing | Social connections | Social Media Mississauga
WhiteCloud Marketing | Social connections | Social Media MississaugaWhiteCloud Marketing | Social connections | Social Media Mississauga
WhiteCloud Marketing | Social connections | Social Media Mississauga
 
Facebook, Brands and TV Preview Next Conference 2010 Berlin
Facebook, Brands and TV Preview Next Conference 2010 BerlinFacebook, Brands and TV Preview Next Conference 2010 Berlin
Facebook, Brands and TV Preview Next Conference 2010 Berlin
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategy
 
Running head FORD COMPANY .docx
Running head FORD COMPANY .docxRunning head FORD COMPANY .docx
Running head FORD COMPANY .docx
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
 

More from Vidar Osa

Kvikk lunsj case
Kvikk lunsj caseKvikk lunsj case
Kvikk lunsj case
Vidar Osa
 
Tool camp pres slides
Tool camp pres slidesTool camp pres slides
Tool camp pres slides
Vidar Osa
 
Peter Høie, Facebook - Page post ads premium and marketplace specs slides
Peter Høie, Facebook - Page post ads premium and marketplace specs slidesPeter Høie, Facebook - Page post ads premium and marketplace specs slides
Peter Høie, Facebook - Page post ads premium and marketplace specs slides
Vidar Osa
 
Petter høie build your brand on facebook
Petter høie build your brand on facebookPetter høie build your brand on facebook
Petter høie build your brand on facebook
Vidar Osa
 
Ole petter nyhaug fb events 2011
Ole petter nyhaug fb events 2011Ole petter nyhaug fb events 2011
Ole petter nyhaug fb events 2011
Vidar Osa
 
Fanbooster erik eggum_2011
Fanbooster erik eggum_2011Fanbooster erik eggum_2011
Fanbooster erik eggum_2011
Vidar Osa
 
Trondheim tre beste pages 2011
Trondheim tre beste pages 2011Trondheim tre beste pages 2011
Trondheim tre beste pages 2011
Vidar Osa
 
Stavanger tre beste pages 2011
Stavanger tre beste pages 2011Stavanger tre beste pages 2011
Stavanger tre beste pages 2011
Vidar Osa
 
Marthe klouman lille vinkel sko
Marthe klouman lille vinkel skoMarthe klouman lille vinkel sko
Marthe klouman lille vinkel sko
Vidar Osa
 
Bergen tre beste pages 2011
Bergen tre beste pages 2011Bergen tre beste pages 2011
Bergen tre beste pages 2011
Vidar Osa
 
Alf tore i all offentlighet
Alf tore i all offentlighetAlf tore i all offentlighet
Alf tore i all offentlighet
Vidar Osa
 
Nils petter nordskar facebook oppsummering
Nils petter nordskar facebook oppsummeringNils petter nordskar facebook oppsummering
Nils petter nordskar facebook oppsummering
Vidar Osa
 

More from Vidar Osa (20)

Jegergrytecase Toro
Jegergrytecase ToroJegergrytecase Toro
Jegergrytecase Toro
 
Er organisasjonen klar for sosiale medier?
Er organisasjonen klar for sosiale medier?Er organisasjonen klar for sosiale medier?
Er organisasjonen klar for sosiale medier?
 
Kvikk lunsj case
Kvikk lunsj caseKvikk lunsj case
Kvikk lunsj case
 
Naf case ved jimmy royal
Naf case ved jimmy royalNaf case ved jimmy royal
Naf case ved jimmy royal
 
Tool camp pres slides
Tool camp pres slidesTool camp pres slides
Tool camp pres slides
 
Peter Høie, Facebook - Page post ads premium and marketplace specs slides
Peter Høie, Facebook - Page post ads premium and marketplace specs slidesPeter Høie, Facebook - Page post ads premium and marketplace specs slides
Peter Høie, Facebook - Page post ads premium and marketplace specs slides
 
Petter høie build your brand on facebook
Petter høie build your brand on facebookPetter høie build your brand on facebook
Petter høie build your brand on facebook
 
Ole petter nyhaug fb events 2011
Ole petter nyhaug fb events 2011Ole petter nyhaug fb events 2011
Ole petter nyhaug fb events 2011
 
Fanbooster erik eggum_2011
Fanbooster erik eggum_2011Fanbooster erik eggum_2011
Fanbooster erik eggum_2011
 
Trondheim tre beste pages 2011
Trondheim tre beste pages 2011Trondheim tre beste pages 2011
Trondheim tre beste pages 2011
 
Stavanger tre beste pages 2011
Stavanger tre beste pages 2011Stavanger tre beste pages 2011
Stavanger tre beste pages 2011
 
Marthe klouman lille vinkel sko
Marthe klouman lille vinkel skoMarthe klouman lille vinkel sko
Marthe klouman lille vinkel sko
 
Bergen tre beste pages 2011
Bergen tre beste pages 2011Bergen tre beste pages 2011
Bergen tre beste pages 2011
 
Alf tore i all offentlighet
Alf tore i all offentlighetAlf tore i all offentlighet
Alf tore i all offentlighet
 
Nils petter nordskar facebook oppsummering
Nils petter nordskar facebook oppsummeringNils petter nordskar facebook oppsummering
Nils petter nordskar facebook oppsummering
 
Annonsering på Facebook
Annonsering på FacebookAnnonsering på Facebook
Annonsering på Facebook
 
Det offentlige på Facebook
Det offentlige på FacebookDet offentlige på Facebook
Det offentlige på Facebook
 
Brit Stakston
Brit StakstonBrit Stakston
Brit Stakston
 
Ole Petter Nyhaug
Ole Petter NyhaugOle Petter Nyhaug
Ole Petter Nyhaug
 
Build your brand on Facebook
Build your brand on FacebookBuild your brand on Facebook
Build your brand on Facebook
 

Recently uploaded

The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
Malak Abu Hammad
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Safe Software
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
Delhi Call girls
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 

Recently uploaded (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 

Mikael lemberg on facebook

  • 1. facebook developer garage / lemberg Mikael Lemberg Chief Innovation Officer, Komfo F fb.me/Mikael.Lemberg T @Lemberg W Lemberg.dk E mil@komfo.com M +45 53 37 79 88 komfo.com / facebook.com/komfo
  • 2. facebook developer garage / agenda AGENDA 1. News feed optimization 2. Word of mouth at scale 3. Stories production 4. Facebook ads 5. Implementing and organizing komfo.com / facebook.com/komfo
  • 3. facebook developer garage / introductions CLICKER TRAINING komfo.com / facebook.com/komfo
  • 4. facebook developer garage / news feed optimization NEWS FEED OPTIMIZATION komfo.com / facebook.com/komfo
  • 5. facebook developer garage / news feed optimization POST REACH COMPARED WITH WEEKLY FREQUENCY 1 day 2 days 3 days 4 days 5 days 6 days 7 days Source: Facebook, Worldwide Data, Top 100 brand pages, May 2011 komfo.com / facebook.com/komfo
  • 6. facebook developer garage / news feed optimization komfo.com / facebook.com/komfo
  • 7. facebook developer garage / news feed optimization THE WEB IS BEING BUILT AROUND PEOPLE Browse (Portals) Search Discover (Social) Source: ComScore Global Y/Y change – Jan 2011 komfo.com / facebook.com/komfo
  • 8. facebook developer garage / word of mouth at scale TIME SPENT ON FACEBOOK BY CONTENT SECTION Front page / Newsfeed Profiles Photos Apps & toos All other Source: comScore Mediabuilder, U.S., May 2011 komfo.com / facebook.com/komfo
  • 9. WORD OF MOUTH AT SCALE (WOMAS) Your market (i.e. 200K) Friends of Fans (i.e. 174K) Fans (i.e. 484) komfo.com / facebook.com/komfo
  • 10. WHEN DO YOU STOP RECRUITING FANS? FoF Multiplier Marginalomkostning Marginalnytte # Fans Kilde: Facebook, Worldwide Data, Top 100 brand pages komfo.com / facebook.com/komfo
  • 11. NEW KEY TERM: ”STORIES” Not Word of Mouth Word of Mouth komfo.com / facebook.com/komfo
  • 12. PAGES BUILD COMMUNITIES FOR CONVERSATIONS BETWEEN PEOPLE Pages post and Conversations get feedback between friends Fans Friends of Fans komfo.com / facebook.com/komfo
  • 15. AMPLIFY WORD OF MOUTH WITH SPONSORED STORIES Pages Page Likes Page Posts Page Post Likes Check-in App Used App Share Domain App Website komfo.com / facebook.com/komfo
  • 16. DEFINE YOUR WOMAS STRATEGY Owned Earned Pages News Feed Apps Sponsored Stories Word of mouth Facebook Ads Paid komfo.com / facebook.com/komfo
  • 17. ADAPT YOUR ORGANIZATION Acquisition Branding Engagement komfo.com / facebook.com/komfo
  • 18. FIND THE RIGHT BENCHMARKS komfo.com / facebook.com/komfo
  • 19. MOVE ON IN 4 STEPS 1. Are you working with clicker training? 2. What’s your IPM score? 3. Do you have a WOMAS strategy? 4. How are you organized about branding, engagement and acquisition? komfo.com / facebook.com/komfo

Editor's Notes

  1. Twitter-historie
  2. Påstand: Jeres mål på Facebook er IKKE at få flest mulige fans. Faktisk er det ikke engang at få samtlige kunder som fans! Forklaring følger!
  3. Konkurrence med coopetition-element. Husk i øvrigt at vægopslaget skal være noget vennerne har lyst til at give feedback på. Ellers vil fans ikke slå det op.
  4. Høj viralitet. Masser af incitamenter til samtale mellem venner.