Running head: FORD COMPANY 1 Ford Motor Company 9 Ford Company Ford Motor Company Ford Motor Company is a worldwide automotive and mobility organization situated in Dearborn, Michigan. With around 203,000 workers and 67 plants around the world, the group's center business incorporates designing, assembling, showcasing and servicing a full line of Ford autos, trucks, and SUVs, and also Lincoln extravagance vehicles (2016). The company is aggressively going after emerging opportunities with investments in mobility, electrification, and autonomy. This is aimed at the expansion of its business model. Ford Motor Credit Company offers financial services of Ford. The organization does some fabulous work on a broad range of online networking channels, fitting its yield and associating with every channel's crowd with the correct substance and manner of speaking. Ford has been in existence for over 110 years, and it is the world’s number five largest car manufacturer yet it has all along maintained relevance, engaging its customers and been remotely approachable. There are three primary objectives of Ford's Social Media Strategy 1. Awareness and education Ford makes mindfulness and training among potential and current customers through three major channels (arun_getapp, 2016).1) Twitter and Facebook when new items are propelled or when features are redesigned, 2) Through recordings and VIP support to make a buzz about 3) Facebook applications, for example, the Mustang Customizer, which has been useful in both engaging clients and making mindfulness about Ford among the friend circles of customers. Ford has utilized the online networking channels both from a general marketing perspective in teaching the current Ford clients about up and coming Ford events, models and changes to its lineup (arun_getapp, 2016). By being available on all the conceivable online networking channels, they depend on word-of-mouth, and also taking part or supporting events, (for example, the joint event with Pandora, where Ford gave to philanthropies picked by music artists that could serve to introduce the brand to potential clients 2. Humanizing and credibility Ford's social site plans to draw in customers with Ford workers. The ideas section urges customers to post new components for future Ford items (arun getapp, 2016). Devoted staff monitors and makes updates on web-based social networking to guarantee that Ford knows when individuals are discussing the brand and contact them as soon possible, for example, issues of customers reported through the @FordService handle. Roughly 2000 solicitations/week are taken care of with the help of this medium (arun_getapp, 2016). Humanizing the brand is a ...

1. Running head: FORD COMPANY
1
Ford Motor Company
9
Ford Company
Ford Motor Company
Ford Motor Company is a worldwide automotive and mobility
organization situated in Dearborn, Michigan. With around
203,000 workers and 67 plants around the world, the group's
center business incorporates designing, assembling, showcasing
and servicing a full line of Ford autos, trucks, and SUVs, and
also Lincoln extravagance vehicles (2016). The company is
aggressively going after emerging opportunities with
investments in mobility, electrification, and autonomy. This is
aimed at the expansion of its business model. Ford Motor Credit
Company offers financial services of Ford. The organization
does some fabulous work on a broad range of online networking
channels, fitting its yield and associating with every channel's
crowd with the correct substance and manner of speaking. Ford
has been in existence for over 110 years, and it is the world’s
number five largest car manufacturer yet it has all along
maintained relevance, engaging its customers and been remotely

2. approachable.
There are three primary objectives of Ford's Social Media
Strategy
1. Awareness and education
Ford makes mindfulness and training among potential and
current customers through three major channels (arun_getapp,
2016).1) Twitter and Facebook when new items are propelled or
when features are redesigned, 2) Through recordings and VIP
support to make a buzz about 3) Facebook applications, for
example, the Mustang Customizer, which has been useful in
both engaging clients and making mindfulness about Ford
among the friend circles of customers.
Ford has utilized the online networking channels both from a
general marketing perspective in teaching the current Ford
clients about up and coming Ford events, models and changes to
its lineup (arun_getapp, 2016). By being available on all the
conceivable online networking channels, they depend on word-
of-mouth, and also taking part or supporting events, (for
example, the joint event with Pandora, where Ford gave to
philanthropies picked by music artists that could serve to
introduce the brand to potential clients
2. Humanizing and credibility
Ford's social site plans to draw in customers with Ford workers.
The ideas section urges customers to post new components for
future Ford items (arun getapp, 2016). Devoted staff monitors
and makes updates on web-based social networking to guarantee
that Ford knows when individuals are discussing the brand and
contact them as soon possible, for example, issues of customers
reported through the @FordService handle. Roughly 2000
solicitations/week are taken care of with the help of this
medium (arun_getapp, 2016).
Humanizing the brand is at the center of Ford’s expressed web-
based social networking strategy. This enables people to move
beyond the Big terrible enterprise issue and permits Ford to take
advantage of and respond to remarks, recommendations, and
grumblings specifically (arun_getapp, 2016). Clients think that

3. it is helpful and feel heard which constructs validity. Ford
additionally "follows" a significant number of their customers
as opposed to only monitoring them, which intends to
demonstrate further that they think about their clients.
3. Loyalty and community building
The social.ford.com is an example of the major activities aimed
at community building where customers share stories about their
Ford autos. The Ford Facebook page and applications appear to
be a great deal all the more captivating. They deal with a few
campaigns such as Ford Driving Skills where clients share their
driving encounters (arun_getapp, 2016). Ford also features a
few photos shared by customers on their Facebook page which
draws in clients to share their contacts with each other and
make a positive vibe
Ford trusts that an auto is a passionate buy for individuals. Ford
leverages this to improve purchaser shopper collaboration by
giving a social board, (for example, Ford's Mustang page on
Facebook) for people to share and express their adoration and
additionally interface with other enthusiasts. They utilize their
Facebook page to run contests, (for example, the Mustang
Customizer) to include individuals to make and additionally
draw in people to vote. They "reward" those who win by giving
prime web estate on Ford's FB page, (for example, Mustang's
cover photograph, which features the current victor). They have
additionally utilized enthusiasm by beginning a Badge program
that allows individuals to show how they are loyal to the brand.
To date, their six most prevalent badges have been downloaded
roughly 750K times (arun_getapp, 2016).
Micro-blogging sites
Twitter
Ford is one of the main organizations to make the most of
Twitter's new layout ("Why is Ford's social media strategy so
right?”, 2016). Ford has additionally rushed to guarantee its
profile and header pictures are accurately improved to the new
format. Much like Facebook, Ford utilizes Twitter as an
engagement channel. It's a sterling exertion and one that many

4. organizations could gain from. Because of the new design, you
can click on Ford's tweets just and Ford's tweets and answers.
It's under the last tab that you can see the unfathomable
measure of discussion that Ford engages with. There are masses
of these answers, and you can look down everlastingly perusing
through them all. Ford asks consent to utilize customer's
pictures that they've tweeted at the brand for further
advancement on different channels. Ford comprehends how
customers are valuable and making them brand envoys through
the retweeting of their pictures just cultivates a more profound
feeling of reliability. The company has 500k followers on
twitter (Myers, 2016).
The @FordTwitter handle connects back to @ScottMonty,
where Mr. Monty posts his personal interests at the expense of
Ford's.
FordSocial
The company through FordSocial website endeavors to total
every cultural association across multiple social platforms in
one place – a one-stop search for all that is social about Ford.
The site does not appear to have great activity - nor does it
seem to be altogether streamlined with other SM platforms.
Tumblr
Ford are additionally drawing in a more youthful segment
through its recently propelled Tumblr site. Tumblr is an
excellent platform to focus on substance promoting, particularly
if your material is especially attractive or alluring. As it's a
smaller scale blogging stage, there's a skew towards short frame
content (GIFs, images, illustrations, photographs, infographics)
which regularly picks up the most engagement. For instance,
Ford has a Tumblr 'And, is Better' and its aim is to advance its
new battle of a similar name. Apparently 'either/or' is no more
drawn out a suitable decision, "and" ought to be the way we
anticipate that things will be offered to us ("Why is Ford's
social media strategy so right?", 2016). Much like Pinterest,
Tumblr even works for your image regardless of the possibility
that you don't have bunches of substance, as Tumblr can, in any

5. case, be utilized to share things that fabricate your image's
personality.
Video sharing site
Vines
Branded Vines are intentionally lo-fi because there is no reason
for spending lots of cash on something that is just six seconds
in length ("Why is Ford's social media strategy so right?",
2016). This supports a large measure of imaginativeness,
humor, and appeal, even from the most genuine of corporate
brands. Ford is one of those brands and right now is one of the
best on the channel. Since Ford took to Vine and started
transferring a progression of entertaining, little spending
recordings, many people have significantly had more love for
the brand. Vine has urged Ford to show character, appeal, and
creative energy. Apart from the use of vines, the other photo
sharing site is YouTube where the company has 100k followers
(Myers, 2016).
Photo sharing site
Instagram
What makes Ford's Instagram channel more enjoyable is the
way that the substance isn't rehashed anyplace else ("Why is
Ford's social media strategy so right?", 2016). If one needs to
see cool pictures of Ford's autos from its whole history they
need to take after this channel. The substance here is specially
custom fitted to the desires of most Instagram clients. Every one
of the pictures is clear and flawlessly shot, taking the full
preferred standpoint of Instagram's channels. It's a gorgeous and
shifted channel; that is as various to the greater part of Ford's
other social channels as they are to this.
Social networking site
Facebook
This is the company’s platform with the most activity and with
the positive influence regarding the company’s market strategy.
Ford uses this platform to run campaigns. One interesting
campaign that the firm ran was, "Show Ford your very worst
examples of potholes…" Just on the day of the upload, a

6. campaign attains thousands of comments ("Why is Ford's social
media strategy so right?", 2016). In the campaign, the
organization knew that the topic of address was sore for some
drivers. There are links from the post to Ford's website where
the greater part of the most noticeably awful cases are
highlighted. Where Ford gives a very point by point
exhortation, through a video and content, regarding what to do
look at after you've hit a particularly dreadful one and how to
battle back. Facebook is obviously nothing without engagement,
and despite the fact that Ford has over 12m followers it knows
it can't just communicate without discussions. Ford can't stand
to lose its fans' interest with the latest changes to the news feed.
Gratefully Ford is an exceptionally chatty automobile
manufacturer. These aren't simply repetition replies, the
company’s social media team is indeed perusing the remarks,
making inquiries and continuing the conversation down the line.
It's a primary duty yet absolutely with regards to Ford's craving
to be receptive and relatable in spite of its size.
One strategy that the company would use to leverage the content
to increase customer usage is to customize the information on
the social media. This requires that the firm goes for big data
technology to ensure it has a detailed understanding of the
respective customer segments. Passing information that is
tailored to the potential customers would go a long way to
increasing their usage as it meets their specific needs. The
company's mobile computing technology is such that the
information can be accessible on cell phones in the form of
applications. I would use mobile computing by allowing
customers to make purchases through their gadgets. This would
be an easy and convenient way that would improve the client
service.

7. References
Why is Ford's social media strategy so good?. (2016).
Econsultancy. Retrieved 11 December 2016, from
https://econsultancy.com/blog/64701-why-is-ford-s-social-
media-strategy-so- good/
(2016). Retrieved 11 December 2016, from
https://www.linkedin.com/company/ford-motor- company
arun_getapp, (2016). Analysis on Ford’s social media strategy.
Slideshare.net. Retrieved 11 December 2016, from
http://www.slideshare.net/arun_getapp/ford-social-
mediaanalysisfinal
Myers, A. (2016). 13 Types of Social Media Platforms and
Counting - Decidedly Social. Decidedlysocial.com. Retrieved
11 December 2016, from http://decidedlysocial.com/13- types-
of-social-media-platforms-and-counting/
(2016). Retrieved 11 December 2016, from
http://www.creativeguerrillamarketing.com/social- media-
marketing/7-hacks-a-cheat-sheet-for-social-media-marketing/
Week 10 Assignment 4
Track a Company's Social Media Content
Your Name
Date
Your Degree Program
Partial Fulfillment in the Requirements for MKT 520
Track a Company's Social Media Content 2

8. Strayer University
Create a Video Marketing Campaign
Company Description
Thoroughly describe the selected company including, but not
limited to its size, industry, main products / services and target
market, and objectives. Simply highlight and retype over this
information.
Social Media Inventory
Thoroughly create an inventory of the company’s existing social
media platforms including name, type, and general description
for each platform. Thoroughly determine each platform’s main
purpose and analyze the main role and influence that each
platform has on this company’s marketing strategy. Simply
highlight and retype over this information.
Platform 1: Name Here
Indicate this platform's name, type, and general description.
What is this platform’s main purpose within the marketing
strategy and analyze the main role and influences that this
platform has on the company’s marketing strategy.
Platform 2 : Name Here
Indicate this platform's name, type, and general description.
What is this platform’s main purpose within the marketing
strategy and analyze the main role and influences that this
platform has on the company’s marketing strategy.
Simply copy and paste the subheadings from above and paste
below for each additional social media platform your business
has.
Social Media Communities
Thoroughly examine how each social media platform fits in the
social media marketing strategy / plan in order to generate
business for the company. Thoroughly examine the main pros
and cons of each platform regarding the company’s marketing
strategy. Thoroughly justify your response. Simply highlight
and retype over this information.
Platform 1: Name Here
How does this platform fit inside of the overall social media

9. marketing strategy to help generate business? What are the pros
and cons of this platform regarding the marketing strategy?
Justify your answer.
Platform 2 : Name Here
How does this platform fit inside of the overall social media
marketing strategy to help generate business? What are the pros
and cons of this platform regarding the marketing strategy?
Justify your answer.
Simply copy and paste the subheadings from above and paste
below for each additional social media platform your business
has.
Most Active Platform
Thoroughly determine the type of social media platform that
received the most activity both from the audience and within the
company. Thoroughly determine the type of social media that
has the most positive influence regarding the company’s market
strategy. Thoroughly provide a rationale for your response.
Simply highlight and retype over this information.
Leverage Strategy
Thoroughly propose one (1) overall strategy for the company’s
social media campaign in order to leverage the content to
increase more customer usage. Thoroughly provide a rationale
for your response.. Simply highlight and retype over this
information.
Mobile Computing
Thoroughly examine the company’s mobile computing
technology within its marketing strategy. Thoroughly suggest
how you would use mobile computing for the company’s
marketing. Thoroughly provide a rationale for your suggestion.
Simply highlight and retype over this information.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or
ENTER to space over, the template is set. Simply highlight and
retype over this information.
References

10. (Enter your references here.) You do not have to worry about
spacing the second line over to be in accordance of APA,
because as you can see, the format is set in the template. Hit
enter after this line of text and enter your references, then go
back and delete this text.
You are required to have a minimum of 4 references for each
time you submit the paper, totally in a minimum of 3 references.
However, if you look at the rubric, to gain maximum points for
the references section, you must include more than the minimum
for each week. Note: Wikipedia and other Websites do not
quality as academic resources.