print ads

1. Copy Platform
Ad Subject: Education Collaborations (MOU) between Education Institutions from
Manawatu Region, New Zealand & Public English Program Schools and Mini English
Program Schools, Central and Eastern regions of Thailand program
Key fact: Student who joins this program is still low.
Ad problem: Students do not know the detail of this program.
Program characteristics:
· Join a kiwi classroom for 1 semester for understanding NZ education system.
· Study with kiwi friends.
· Learn New Zealand culture of living with host family.
· Improve your English skill by ESOL course.
· Do exciting activities in every weekend.
· Have a new experience in New Zealand.
Advertising objectives: Let the target know more detail of this program.
Target market: Student in the Thai school which under the MOU ages 11-16 years old.
Statement of benefit or appeal:
· You will be better in English.
· You will learn new experiences that you have never seen before.
Creative theme:
· MOU program that helps you to be like a native speakers
Supportive selling point:
· Greatest school in NZ
· Best homestay
· Worthy experiences

2. Copy sheet print Ad
Product: MOU program
Medium: School information board
Client: Hearts & Minds Education
Writer: Soracha Boonmee
Head Line: New Experiences, New Zealand
Body copy: If you are one of the students in the school in our program, your chance
is arriving. MOU program is the program that will help you to develop your English skill
by learning with native speakers. You will join a kiwi classroom for 1 semester with the
kiwi friends and will learn New Zealand culture of living with host family. You also can
improve your English skill by ESOL course. Specially, you will have an opportunity to
do exciting activities in every weekend. Don’t wait to have a new experience in
New Zealand.
Subhead or slogan
Let’s join MOU program to be like a native speakers
Signature:
Hearts & Minds education 86/1 Krungthonburi Rd., 17 A, Level 17, Thaivirawat BLDG,
Klongsarn, BKK