Successfully reported this slideshow.

6 Steps To Solid Content Marketing Plan

4

Share

Upcoming SlideShare
Thought Leadership Marketing
Thought Leadership Marketing
Loading in …3
×
1 of 47
1 of 47

6 Steps To Solid Content Marketing Plan

4

Share

The Challenge

Deciding what to publish, how to publish it, for whom, in what format, are the modern day marketing challenges facing all businesses.

What’s on the slide deck?

In this slideshow I'll take you through 6 Steps To A Solid Content Marketing Plan, referencing a tried and tested framework that pulls together 6 interlinked and interdependent marketing and publishing disciplines:

1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance

What will you learn?

You'll discover some the best content marketing tools and techniques and their inventors and see my recommendations for using them in your daily marketing business to deploy purposeful content marketing to help you attract customers and grow your business.

The Challenge

Deciding what to publish, how to publish it, for whom, in what format, are the modern day marketing challenges facing all businesses.

What’s on the slide deck?

In this slideshow I'll take you through 6 Steps To A Solid Content Marketing Plan, referencing a tried and tested framework that pulls together 6 interlinked and interdependent marketing and publishing disciplines:

1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance

What will you learn?

You'll discover some the best content marketing tools and techniques and their inventors and see my recommendations for using them in your daily marketing business to deploy purposeful content marketing to help you attract customers and grow your business.

More Related Content

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

6 Steps To Solid Content Marketing Plan

  1. 1. 1 2 3 4 5 6 6 steps content marketing planning framework
  2. 2. Common business challenges
  3. 3. Needs
  4. 4. Where are you on the
  5. 5. Poll # 1 1. Stand 2. Stretch 3. Walk 4. Jog 5. Run
  6. 6. What we know about our customers
  7. 7. Questions • How can we attract prospects and customers without selling to them? • How can we cut through the noise, gain their attention and earn their trust?
  8. 8. help
  9. 9. Restrain the marketing messages Help the people in your target groups solve their basic problems at no cost Walk beside your customers
  10. 10. How does helping benefit your business? • It eliminates the perception of the pitch • Reduces rejection • Helps you get close, see trends • Expands your base • Enriches your prospects, whilst others are “selling”
  11. 11. Golden Rule # 1 Everyone wants access to great insight and great people before they want great products and services
  12. 12. Premise If

×