1.
1
2
3
4
5
6
6 steps content marketing planning framework

2.
Common business challenges

3.
Needs

4.
Where are you on the

5.
Poll # 1
1. Stand
2. Stretch
3. Walk
4. Jog
5. Run

6.
What we know about
our customers

7.
Questions
• How can we attract prospects and
customers without selling to them?
• How can we cut through the noise, gain
their attention and earn their trust?

8.
help

9.
Restrain the marketing messages
Help the people in your target groups
solve their basic problems at no cost
Walk beside your customers

10.
How does helping
benefit your business?
• It eliminates the
perception of the pitch
• Reduces rejection
• Helps you get close, see
trends
• Expands your base
• Enriches your
prospects, whilst others
are “selling”

11.
Golden Rule
# 1
Everyone wants access to great
insight and great people before
they want great products and
services

12.
Premise
If