Effective Competitor Monitoring

               June 2008




               www.intelegia.com
            www.twitter.com...
Introduction

    •Why monitor your competitors?
    •Types of competitors
    •Sources of information to monitor
    •Mon...
Why Monitor Your Competitors?


B) It just makes good business sense
C) You can learn a lot from competitors
D) You can pi...
Types of Competitors

Before initiating the monitoring process, consider the following four
    types of competitors:
2.  ...
Sources of Information To Monitor
Consider:

•   Competitors’ website
•   Competitors’ blog
•   Local press (i.e., radio, ...
Monitoring Tools
To have an effective and efficient competitor monitoring process,
   consider utilizing the following app...
Deliverables From Competitor Monitoring
Main Deliverables:
•   Competitor profiles
•   Industry profiles
•   Marketing pla...
About Intelegia


    Intelegia, a subsidiary of E&B DATA, is a company that strives to
    assist individuals in understa...
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Effective Competitor Monitoring

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Tracking competitors makes good business sense. Learn how to set up your own competitor monitoring system to gather critical actionable intelligence.

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  • if you are an online shop, one of the main sources of information would be competitors' prices. it is possible to monitor them automatically using tools like http://competera.net/
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Effective Competitor Monitoring

  1. 1. Effective Competitor Monitoring June 2008 www.intelegia.com www.twitter.com/citweetz
  2. 2. Introduction •Why monitor your competitors? •Types of competitors •Sources of information to monitor •Monitoring tools •Deliverables from competitor monitoring 2 © Intelegia, 2008
  3. 3. Why Monitor Your Competitors? B) It just makes good business sense C) You can learn a lot from competitors D) You can pick up ‘weak signals’ from competitors E) Everyone is doing it except YOU ANSWER: All of the above!!! 3 © Intelegia, 2008
  4. 4. Types of Competitors Before initiating the monitoring process, consider the following four types of competitors: 2. Stealth Competitors  Undetected to industry players until the firms offer new or improved products and services to consumers  Born out of acquisitions in the industry 3. The WOW! Factor – Competitors  Born out of merger and acquisitions that tend to shock existing firms to a point that strategists scramble to rethink their short-term and long-term plans 4. Surprise Collaborators  Competitors that are created from an alliance that seems to be odd to most industry analysts  The driving force behind the alliance is to seek the advantages in joining forces to become a major competitor in a profitable industry 5. Emerging Challengers  Originates from the creation of new industries within an established sector 4 © Intelegia, 2008
  5. 5. Sources of Information To Monitor Consider: • Competitors’ website • Competitors’ blog • Local press (i.e., radio, television, newspaper) • National press (i.e., radio, television, newspaper) • Industry publications and analysis reports • Trademark databases • Patent databases • Discussion groups • RSS feeds • Blogsphere • Podcasts and Videocasts 5 © Intelegia, 2008
  6. 6. Monitoring Tools To have an effective and efficient competitor monitoring process, consider utilizing the following applications: • For all online published content, use alert applications such as Google Alert, Copernic Tracker or any monitoring tool that comes along with content aggregators • For website changes, use monitoring tools such as: WebSite Watcher, Digimind Website Agent 6 © Intelegia, 2008
  7. 7. Deliverables From Competitor Monitoring Main Deliverables: • Competitor profiles • Industry profiles • Marketing plan adjustments (i.e., product mix, pricing strategy) • Strategic plan adjustments 7 © Intelegia, 2008
  8. 8. About Intelegia Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision- making frameworks. For training solutions to improve your competitive intelligence researching and analysis skills, contact Isabelle Poirier at +1 (514) 276-1700 Ext. 104 . 8 © Intelegia, 2008

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