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Webinar - Social Media For Investment Attraction: Seizing The Opportunity<br />May 31, 2011 <br />
About Intelegia<br /><ul><li>Advising organizations on their Web 2.0 content strategies for their marketing and communicat...
Training business professionals to use web search tools, analysis frameworks and social media applications for their marke...
Experts in the fields of social  media and strategic intelligence:</li></ul>2<br />©  Intelegia  2011<br />
About Intelegia<br />Intelegiais a boutique consulting firm which realizes that the paradigm of doing business is evolving...
Agenda<br /><ul><li>Highlights
Social Media Impact On Business Environment and Economic Development
Social Media Tools For Economic Development: Global Best Practices
Facebook and LinkedIn Profiles
Elements To A Sustainable Social Media Strategy </li></ul>4<br />©  Intelegia  2011<br />
Highlights<br />5<br />©  Intelegia  2011<br />
Statistics – April 2011<br /><ul><li>100,000,000 members and counting on professional social network LinkedIn (Source: Lin...
20,600,000 US adults will access a Twitter account monthly in 2011, an increase of 26.3% over 2010 (Source: eMarketer)
5 years ago the first tweet was sent on Twitter (Source: Twitter)
250,000,000 active users access Facebook via mobile device (Source: Facebook)
42% on average is the portion of a Facebook friends list that a person does not actually know (Source: BitDefender)
$14.7 billion in revenue for US print advertising in 2010, down from $15.5 billion in 2009 (Source: eMarketer)</li></ul>6<...
Smartphones Are The Future<br />7<br />©  Intelegia  2011<br />
2011 : A Positive Turning Point<br />Attitudes and environments are changing.<br />Source: Watson Wyatt,  http://blog.soci...
New Reality Of The B2B Buyer<br />9<br />©  Intelegia  2011<br />
Social Media Impact On Business Environment and Economic Development<br />10<br />©  Intelegia  2011<br />
Making A Case For Social Media In An Economic Development Context<br />Monitor the needs of potential investors and local ...
Using Social Media For EconomicDevelopment<br />12<br />©  Intelegia  2011<br />
Using Social Media For<br />EconomicDevelopment<br />Direct message<br />Branding activities<br />Engagement activities<br...
EDOs Are Changing Their Approach To Economic Development<br />Classical Approach<br />InnovativeApproach<br />Wait for tra...
Canadian Cities Online Marketing Index© Comparison: 2009 vs 2010<br /><ul><li>Content sharing on social media tools allows...
Level of adoption from within is increasing
Agencies are learning to deal with negative postings
Executive buy-in is still essential and growing
EDOs are routers for business information and activities</li></ul>15<br />©  Intelegia  2011<br />
Social Media Tools For Economic Development:<br />Best Practices<br />16<br />©  Intelegia  2011<br />
Best Practices – Blog –<br />Greater Halifax Partnership<br />17<br />©  Intelegia  2011<br />
Best Practices – Facebook –NYC Economic Development<br />18<br />©  Intelegia  2011<br />
Best Practices – Twitter – Levelland Economic Development Corporation<br />19<br />©  Intelegia  2011<br />
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Social Media For Investment Attraction - Best Practices

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An overview of best practices in the use of social networks for business attraction and retention around the globe.

Published in: Business, Technology
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Social Media For Investment Attraction - Best Practices

  1. 1. Webinar - Social Media For Investment Attraction: Seizing The Opportunity<br />May 31, 2011 <br />
  2. 2. About Intelegia<br /><ul><li>Advising organizations on their Web 2.0 content strategies for their marketing and communications plans
  3. 3. Training business professionals to use web search tools, analysis frameworks and social media applications for their marketing and communications activities
  4. 4. Experts in the fields of social media and strategic intelligence:</li></ul>2<br />© Intelegia 2011<br />
  5. 5. About Intelegia<br />Intelegiais a boutique consulting firm which realizes that the paradigm of doing business is evolving. <br />Intelegiapublishes the “Canadian Cities Online Marketing Index©”, an annual benchmark study of how well Canadian cities are using social media to market their regions for investment attraction and business retention.<br /> For information, visit www.intelegia.com<br />3<br />3<br />© Intelegia 2011<br />
  6. 6. Agenda<br /><ul><li>Highlights
  7. 7. Social Media Impact On Business Environment and Economic Development
  8. 8. Social Media Tools For Economic Development: Global Best Practices
  9. 9. Facebook and LinkedIn Profiles
  10. 10. Elements To A Sustainable Social Media Strategy </li></ul>4<br />© Intelegia 2011<br />
  11. 11. Highlights<br />5<br />© Intelegia 2011<br />
  12. 12. Statistics – April 2011<br /><ul><li>100,000,000 members and counting on professional social network LinkedIn (Source: LinkedIn)
  13. 13. 20,600,000 US adults will access a Twitter account monthly in 2011, an increase of 26.3% over 2010 (Source: eMarketer)
  14. 14. 5 years ago the first tweet was sent on Twitter (Source: Twitter)
  15. 15. 250,000,000 active users access Facebook via mobile device (Source: Facebook)
  16. 16. 42% on average is the portion of a Facebook friends list that a person does not actually know (Source: BitDefender)
  17. 17. $14.7 billion in revenue for US print advertising in 2010, down from $15.5 billion in 2009 (Source: eMarketer)</li></ul>6<br />© Intelegia 2011<br />
  18. 18. Smartphones Are The Future<br />7<br />© Intelegia 2011<br />
  19. 19. 2011 : A Positive Turning Point<br />Attitudes and environments are changing.<br />Source: Watson Wyatt, http://blog.socialcast.com/wp-content/uploads/2011/02/112701-SC-THETIETHATBINDS2_v2.png<br />8<br />© Intelegia 2011<br />
  20. 20. New Reality Of The B2B Buyer<br />9<br />© Intelegia 2011<br />
  21. 21. Social Media Impact On Business Environment and Economic Development<br />10<br />© Intelegia 2011<br />
  22. 22. Making A Case For Social Media In An Economic Development Context<br />Monitor the needs of potential investors and local stakeholders<br />Identify the SM presence of investors and local stakeholders<br />To reinforce existing online marketing activities of your agency<br />Search engine optimization improvement (Ex.: Region Chaleur)<br />Become knowable about what is going on in your region and the needs of economic development stakeholders<br />Offer relevant news and articles highlighting the region.<br />To supply news about your organization<br />Inform individuals about your objectives and accomplishments<br />To showcase the different aspects of the region to potential investors via images<br />Replace hardcopy brochures and videotapes with a Flickr photo stream and YouTube clips documenting such things as transportation infrastructure, real estate availabilities, etc.)<br />To efficiently engage with stakeholders via different platforms<br />Limit the exchange of emails. Instead, post on Facebook or Twitter<br />11<br />© Intelegia 2011<br />
  23. 23. Using Social Media For EconomicDevelopment<br />12<br />© Intelegia 2011<br />
  24. 24. Using Social Media For<br />EconomicDevelopment<br />Direct message<br />Branding activities<br />Engagement activities<br />13<br />© Intelegia 2011<br />
  25. 25. EDOs Are Changing Their Approach To Economic Development<br />Classical Approach<br />InnovativeApproach<br />Wait for traditional media coverage for exposure<br />Attend 1 to 3 national and international events in person per year<br />Connect with potential investors via their business network (little black book of contacts)<br />Share insights via Twitter and blogs to raise awareness of their region<br />Organize and participate to conferences or interviews on social media platforms like talkshoe.com on a monthly basis<br />Connect and engage on LinkedIn (6 degrees of separation (100 M potential contacts)<br />14<br />© Intelegia 2011<br />
  26. 26. Canadian Cities Online Marketing Index© Comparison: 2009 vs 2010<br /><ul><li>Content sharing on social media tools allows organizations to keep their audience informed without the aid of traditonal media outlets
  27. 27. Level of adoption from within is increasing
  28. 28. Agencies are learning to deal with negative postings
  29. 29. Executive buy-in is still essential and growing
  30. 30. EDOs are routers for business information and activities</li></ul>15<br />© Intelegia 2011<br />
  31. 31. Social Media Tools For Economic Development:<br />Best Practices<br />16<br />© Intelegia 2011<br />
  32. 32. Best Practices – Blog –<br />Greater Halifax Partnership<br />17<br />© Intelegia 2011<br />
  33. 33. Best Practices – Facebook –NYC Economic Development<br />18<br />© Intelegia 2011<br />
  34. 34. Best Practices – Twitter – Levelland Economic Development Corporation<br />19<br />© Intelegia 2011<br />
  35. 35. Best Practices – LinkedIn –<br />Invest In Brisbane<br />20<br />© Intelegia 2011<br />
  36. 36. Best Practices – YouTube –Nova Scotia Business Inc.<br />21<br />© Intelegia 2011<br />
  37. 37. Facebook and<br />LinkedIn Profiles<br />22<br />© Intelegia 2011<br />
  38. 38. What Should You Have On Your<br />LinkedIn Profile?<br /><ul><li>A clear description of your profession
  39. 39. Contact information : email or telephone or both
  40. 40. Description of yourorganization
  41. 41. Address for yourorganization
  42. 42. Professionallytaken photo
  43. 43. Adjustyourprivacy settings</li></ul>23<br />23<br />© Intelegia 2011<br />
  44. 44. Listen and engage - LinkedIn Groups<br />24<br />© Intelegia 2011<br />
  45. 45. What Should You Have On Your Facebook Profile ?<br /><ul><li>A clear description of your profession
  46. 46. Contact information : email or telephone or both
  47. 47. Description of yourorganization
  48. 48. Address for yourorganization
  49. 49. Professionallytaken photo
  50. 50. Adjustyourprivacy settings</li></ul>25<br />25<br />© Intelegia 2011<br />
  51. 51. Listen and Engage - Facebook Pages <br />26<br />26<br />© Intelegia 2011<br />
  52. 52. Elements To A Sustainable<br />Social Media Strategy <br />27<br />© Intelegia 2011<br />
  53. 53. What A Social Media Strategy<br />Must Have?<br /><ul><li>Clear and coherent branding message
  54. 54. Defined target audience and select applications
  55. 55. Content strategy</li></ul>28<br />© Intelegia 2011<br />
  56. 56. Clear and coherent<br />branding message<br />“Branding allows a company to differentiate themselves from the competition and, in the process, to bond with their customers to create loyalty. So a position is created in the marketplace that is much more difficult for the competition to poach.” <br />Kristine Kirby Webster (2002)<br />29<br />© Intelegia 2011<br />
  57. 57. Define Target Audience<br />1.Who do you want to reach? Current investors, potential investors or both? <br />2. What do they want to know about you?<br />3. Where are you going to reach the audience?<br />4. Why should they engage with you? Big differentiator<br />30<br />© Intelegia 2011<br />
  58. 58. Content Strategy<br />A plan that guides an organization in providing the right content on the right platforms to communicate its brand identity and core message by sharing and engaging with target audience.<br />31<br />© Intelegia 2011<br />
  59. 59. Questions<br />32<br />© Intelegia 2011<br />
  60. 60. Stay In Touch…<br />Isabelle Poirier<br />isabelle@intelegia.com<br />http://ca.linkedin.com/in/isabellepoirier<br />facebook.com/isabelle.poirierintelegia<br />http://twitter.com/#!/intelegia<br />(Consulting and Training)<br />http://www.intelegia.com<br />33<br />33<br />© Intelegia 2011<br />
  61. 61. About Intelegia<br />Intelegiais a boutique consulting firm which realizes that the paradigm of doing business is evolving. <br />Intelegia publishes the “Canadian Cities Online Marketing Index©”, an annual benchmark study of how well Canadian cities are using social media to market their regions for investment attraction and business retention.<br /> For information, visit www.intelegia.com<br />34<br />34<br />© Intelegia 2011<br />

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