EDAC conference 2010

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How Canadian Economic Development Agencies are taking advantage of social media applications to market their region to site selectors and potential investors.

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EDAC conference 2010

  1. 1. Social media for economic development : Canadian and international best practices<br />APDEQ & EDAC <br />Conference 2010<br />Quebec City, QC<br />
  2. 2. Active In Regional Economic Development Strategies Since 1998<br />Develop economic development investment strategies and lead generation solutions from coast to coast<br />We apply: <br />Business Intelligence<br />Competitive Intelligence<br />Internet Intelligence to.. <br />Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors<br />2<br />
  3. 3. Intelegia’s Preoccupation With Social Media<br />
  4. 4. From Fad To Fact…<br />
  5. 5. The World of Information Is Changing<br />Number of text messages (SMS) sent each day exceeds the world’s population.<br />An enormous mass of information is exchanged & shared<br />25 billion+ pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared monthly on Facebook.<br />In July 2006, Wikipedia grew by over 30,000,000 words. Given this, it is unlikely for any single reader to read all of Wikipedia's new content. <br />Of Twitter's active users, 37 % use their phone to tweet. <br />People are watching 2 billion videos a day on YouTube. Every minute, 24 hours of video is uploaded to YouTube. In November 2009, YouTube surpassed Yahoo for the 1st time in total US search queries.<br />5<br />
  6. 6. Key Facts On The Use Social Media For Economic Development<br />Source: Intelegia©, 2010.<br />
  7. 7. The Reality…<br />Metro Denver isblogging<br />NYEDC is on Facebook<br />Grand Junction istweeting<br />Pearland, TX pushes investment incentives via YouTube<br />7<br />7<br />
  8. 8. 2010: The Year Marketing Dies(1)...<br />Core elements that have driven marketing practices for decades--such as messaging strategy, mass media, PR, advertising, and others--will continue to change rapidly. <br />More consumers are avoiding ads, and a majority feels there is "too much advertising" <br />Consumers have new partners that will help to expand the reach of social media dialog even further--the big three search sites. Google, Bing and Yahoo<br />(1) Source: Forrester Blogs – December 2009<br />
  9. 9. 2010…The Birth Of Marketing 2.0 For Economic Development<br />What is Marketing 2.0?<br />Broad definition: <br /><ul><li>The use of social media tools to communicate your “value proposition”</li></ul>For economic development:<br /><ul><li>The use of social media tools to communicate that your region (agency) is “knowable”</li></li></ul><li>What Are The Next Generation of Eco. Dev. Doing?<br />Classical Approach<br />Innovative Approach<br />Wait for traditional media coverage for exposure<br />Attend 2 to 5 national and international events in person per year<br />Connect with potential investors via their business network (little black book of contacts)<br />Share insights via Twitter and blogs to raise awareness of their region<br />Organize and participate to conferences or interviews on social media platforms like talkshoe.com on a monthly basis<br />Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)<br />
  10. 10. International Best Practices of The Use of Social Media For Economic Development<br />
  11. 11. International Best Practices – Blog – Invest In UK (United Kingdom)<br />
  12. 12. International Best Practices – Facebook – Hudson Valley Economic Development Corporation (New York, USA)<br />
  13. 13. International Best Practices – Twitter – Levelland Economic Devolopment Corporation (Texas, USA)<br />
  14. 14. International Best Practices – LinkedIn – Invest in Brisbane (Australia) <br />
  15. 15. International Best Practices – YouTube – Enterprise Florida, (Florida, USA)<br />
  16. 16. What Is Happening In Canadian Economic Development Agencies? <br />Key Insights<br />
  17. 17. Getting noticed in a continuously growing noisy universe is a challenge<br />
  18. 18. Agencies are learning to deal with negative postings<br />
  19. 19. Level of adoption from within is increasing<br />
  20. 20. Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage<br />
  21. 21. New in-house competencies are being built <br />
  22. 22. Executive buy-in is still essential and growing <br />
  23. 23. EDOs are routers for business information and activities <br />
  24. 24. EDOs are regional catalysts <br />
  25. 25. Are Canadian Cities Applying Marketing 2.0 Strategies?<br />Learning From Best Practices<br />
  26. 26. London Economic Development Corporation - Blog<br />
  27. 27. Edmonton Economic Development Corporation – Facebook – Currency of Posts<br />
  28. 28. Montreal International & PÔLE Québec Chaudière-Appalaches – LinkedIn – Easy To Retrieve <br />
  29. 29. Greater Toronto Marketing Alliance – Facebook – Customized Tabs<br />
  30. 30. Greater Halifax Partnership – Twitter – Scheduled Twitter<br />
  31. 31. Ottawa Centre for Research and Innovation – YouTube – Channel Description<br />
  32. 32. Hamilton Economic Development - Videocasts<br />
  33. 33. Top Five Canadian Cities in 2010<br />
  34. 34. 4th Place – Hamilton Economic Development<br />
  35. 35. 3rd Place – London Economic Development Corporation<br />
  36. 36. 2nd Place – Ottawa Centre for Research and Innovation <br />
  37. 37. 2nd Place – Greater Halifax Partnership <br />
  38. 38. 1st Place – Edmonton Economic Development Corporation<br />
  39. 39. Tomorrow’s Options<br />Status Quo<br />Hold Your Nose and Jump Right Into Web 2.0<br />Build A Content Strategy For Your Web 2.0 Initiative In Line With Your Economic Development / Business Attraction Plan<br />
  40. 40. Download Report : www.intelegia.comConnect with Isabelle Poirier on LinkedIn<br />

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