Iona will talk about how Sir Charles Tupper Secondary in Vancouver, British Columbia became a beacon for how Social Responsibility programs could really become embedded in a school culture. She will talk about how a good program like EBS is essential, but the difference between a successful program that is lived every day by students and carried out into their daily lives, and one that is just another poster on the wall, lies in how it is enacted, and in deeper understandings of such things as the fundamental human relationships that are natural between adults and students, and how relationships really do matter. In an interactive presentation that will help the participants explore community values and how they can be articulated positively through building a rubric to which all members of the community contribute. Then the hard part: how do you embed this into the life of the school? Keep it fresh and renewed as circumstances change? What kind of leadership is needed from administration, faculty and students? How does the narrative line of the community support the program? Finally, how do you know when your program has taken off? (answer: when students begin to make ethical decisions day to day, even when these choices are hard) Why do they? A recent conversation with students at Tupper gave us some surprising answers.