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Swipe Right for Fun

The document discusses the history and growth of the dating app Tinder. It was launched in 2012 and grew rapidly in popularity from 2013 onward. The app now has over 1 billion matches and millions of daily users. The founders aimed to make online dating fun by simplifying the signup process and gamifying elements like swiping. This approach helped reduce feelings of rejection and pressure associated with traditional dating services. The document also examines how Tinder achieved this goal of "funification" through its design, interactions and language.

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Swipe Right for Fun
Jonathan @Badeen
Co-founder
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
History
• App Store in August 2012
• Rise in Popularity in January 2013
• Play Store in July 2013
• From 4 to 30 employees
App

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Swipe Right for Fun