Why Reinvent The Wheel
When You Can Steal It?
AppFolio
Web-BasedPropertyManagementSoftware
Complete Solution Includes:
• Property management and accounting
• Online ren...
Why Invent The Wheel When You Can Steal It?
Amanda Zinsmeyer,SarahGreenough,and Charity Zierten
“Imitation is the sincerest form of flattery.” – Charles Colton
AGENDA
Concepts Coveredin Today’s Webinar:
• FindingInspir...
Polling Question
Have you everstolena marketingidea?
• Yes,absolutely
• No, of course not
• If I told you, I’d have to kil...
Why Invent The Wheel When You Can Steal It?
Amanda Zinsmeyer,Behringer Harvard
Kimpton Hotels
Kimpton Pet Policy
Kimpton Pet Policies
• Their pet policyis simple.
• They welcome any pet, regardless of size, weight, or
breed.
• Zero fee...
Why Invent The Wheel When You Can Steal It?
SarahGreenough,PrincetonProperties
Copy the Concept, Not the Execution
Formulas that Work
AWinning DisneyMovie!
1. Princessin danger?
2. DashingPrincesavesher?
3. True love prevails?
Formulas that Work
Top 10 Remarkable Marketing Campaigns
… and How to Steal Them!
• The Whopper Sacrifice
• True Blood: Revelation
• The REFR...
Top 10 Remarkable Marketing Campaigns
… and How to Steal Them!
• In Rainbows
• Let’s Motor – Mini Cooper
• The Blair Witch...
We’ve Been Inspired!
We’ve Been Inspired!
Polling Question
Will you be attendingtheApartmentInternet Marketing
Conferencein HuntingtonBeach?
• I wouldn’tmiss it!
• ...
Why Invent The Wheel When You Can Steal It?
Charity Zierten,SociallyEngagedMarketing
Seth Godin says,
“Ideascan’t be stolen,becauseideas don’t get smallerwhen
they’re shared,they get bigger.”
The Martial ART of Marketing
Make it your own.
Borrow Brilliance
“I am a creativekleptomaniac.”–Austin Kleon
Steal Like An Artist, Austin Kleon
Nothing Is Completely Original
Everynew idea is a compilationof old ideas.
Steal Like An Artist, Austin Kleon
Polling Question
How manylines did you see?
• One.
• Two.
• Three.
• Bacon.
Nothing Is Completely Original
Everynew idea is a compilationof old ideas.
Steal Like An Artist, Austin Kleon
Rip-Off Everything
And TransformIt.
Steal Like An Artist, Austin Kleon
Recommended Reading
StealLikeAnArtist:
• CollectIdeas
• Readand Explore
• Cut-up Method
• Genealogyof Ideas
Watch the TED ...
Be Shameless!
“Authenticity is invaluable; originality
is non-existent.”
“Don’t bother concealing your
thievery, celebrate...
Daily Inspiration Is Everywhere
Daily Inspiration Is Everywhere
Common Resources:
• PrintedMedia: Magazines,Signs,Books,Posters,Bench
Signs,Graffiti,Ads, ...
When You Least Expect It…
$180,000 Profit
StarbucksTweetACoffee Campaign
Ride The Wave…
LeveragePopularCampaigns
Add text here
Recommended Reading
BorrowingBrilliance:
• Define the Problem
• Borrow
• Combine
• Incubate
• Identify Strengths and
Weakn...
Why Reinvent The Wheel
When You Can Steal It?
Special Thanks:
Web-BasedPropertyManagementSoftware
Attend Our Session:
I St...
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Why Reinvent The Wheel When You Can Steal It? (Property Management Industry)

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With our co-hosts Apartment Internet Marketing (AIM) the multifamily industry conference that focuses exclusively on Internet Marketing and Technology, we hosted a fantastic webinar called “Why Reinvent The Wheel When You Can Steal It?” Attendees learned how to achieve a competitive edge with inspiring marketing strategies for your property management business.

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Why Reinvent The Wheel When You Can Steal It? (Property Management Industry)

  1. 1. Why Reinvent The Wheel When You Can Steal It?
  2. 2. AppFolio Web-BasedPropertyManagementSoftware Complete Solution Includes: • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
  3. 3. Why Invent The Wheel When You Can Steal It? Amanda Zinsmeyer,SarahGreenough,and Charity Zierten
  4. 4. “Imitation is the sincerest form of flattery.” – Charles Colton AGENDA Concepts Coveredin Today’s Webinar: • FindingInspiration • Borrow & Improve MarketingTrends • Exploit& LeverageDeficiencies
  5. 5. Polling Question Have you everstolena marketingidea? • Yes,absolutely • No, of course not • If I told you, I’d have to kill you…
  6. 6. Why Invent The Wheel When You Can Steal It? Amanda Zinsmeyer,Behringer Harvard
  7. 7. Kimpton Hotels
  8. 8. Kimpton Pet Policy
  9. 9. Kimpton Pet Policies • Their pet policyis simple. • They welcome any pet, regardless of size, weight, or breed. • Zero fees or deposits at everyKimpton Hotel! • AMENITIES • Cozypetbeds • Foodandwaterbowls • Freshwaterandsnacks • Personalgreeting • Conciergeassistance • Courtesybags • Petsitting • Nightlywinereception • Guppylove
  10. 10. Why Invent The Wheel When You Can Steal It? SarahGreenough,PrincetonProperties
  11. 11. Copy the Concept, Not the Execution
  12. 12. Formulas that Work AWinning DisneyMovie! 1. Princessin danger? 2. DashingPrincesavesher? 3. True love prevails?
  13. 13. Formulas that Work
  14. 14. Top 10 Remarkable Marketing Campaigns … and How to Steal Them! • The Whopper Sacrifice • True Blood: Revelation • The REFRESHProject • ElfYourself • The Old Spice Man
  15. 15. Top 10 Remarkable Marketing Campaigns … and How to Steal Them! • In Rainbows • Let’s Motor – Mini Cooper • The Blair Witch Project • 2008PresidentialCampaign • The Best Job in the World
  16. 16. We’ve Been Inspired!
  17. 17. We’ve Been Inspired!
  18. 18. Polling Question Will you be attendingtheApartmentInternet Marketing Conferencein HuntingtonBeach? • I wouldn’tmiss it! • Neverheardof it. • It’s too expensivefor our budget. • We’re consideringit.
  19. 19. Why Invent The Wheel When You Can Steal It? Charity Zierten,SociallyEngagedMarketing
  20. 20. Seth Godin says, “Ideascan’t be stolen,becauseideas don’t get smallerwhen they’re shared,they get bigger.”
  21. 21. The Martial ART of Marketing Make it your own.
  22. 22. Borrow Brilliance “I am a creativekleptomaniac.”–Austin Kleon Steal Like An Artist, Austin Kleon
  23. 23. Nothing Is Completely Original Everynew idea is a compilationof old ideas. Steal Like An Artist, Austin Kleon
  24. 24. Polling Question How manylines did you see? • One. • Two. • Three. • Bacon.
  25. 25. Nothing Is Completely Original Everynew idea is a compilationof old ideas. Steal Like An Artist, Austin Kleon
  26. 26. Rip-Off Everything And TransformIt. Steal Like An Artist, Austin Kleon
  27. 27. Recommended Reading StealLikeAnArtist: • CollectIdeas • Readand Explore • Cut-up Method • Genealogyof Ideas Watch the TED Talk: http://www.youtube.com/watch?v=oww7oB9rjgw
  28. 28. Be Shameless! “Authenticity is invaluable; originality is non-existent.” “Don’t bother concealing your thievery, celebrate it…” - Jim Jarmusch Indie Filmmaker
  29. 29. Daily Inspiration Is Everywhere
  30. 30. Daily Inspiration Is Everywhere Common Resources: • PrintedMedia: Magazines,Signs,Books,Posters,Bench Signs,Graffiti,Ads, ProductPackaging, Catalogs • Dynamic Media: T.V., Music, Radio,Ads, Blogs, Forums • Internet: VisualSocialMedia,YouTube, Instagram,etc. • Businesses: Competition,Vendors, Big Brands • Nature:Humans,Animals,Behavior, Emotions,Instincts, Sounds,Appearances,Anomalies,etc. • Science:Psychology, Neurobiology, Data
  31. 31. When You Least Expect It…
  32. 32. $180,000 Profit StarbucksTweetACoffee Campaign
  33. 33. Ride The Wave… LeveragePopularCampaigns
  34. 34. Add text here
  35. 35. Recommended Reading BorrowingBrilliance: • Define the Problem • Borrow • Combine • Incubate • Identify Strengths and Weaknesses • Enhance
  36. 36. Why Reinvent The Wheel When You Can Steal It? Special Thanks: Web-BasedPropertyManagementSoftware Attend Our Session: I Stole This Idea: Adopting & Adapting Best Practices Wednesday, 8:30 a.m.

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