This edition features a handful of The India's Most Reliable Accounting And Tax Consultants that are leading us into a digital future Read More: https://www.insightssuccess.in/indias-most-reliable-accounting-and-tax-consultants-may2022/

4. CONFORMITY
TO AN INTRINSIC
FINANCIAL
BENCHMARK
Editor’s Note

5. s per the crucial aspects of any business or
Aenterprise, accounting remains on the top of the
edge. As a business owner, you need to
comprehend the primary elements that indicate a company's
financial status, mainly the profits, expenditures, and taxes.
However, most entrepreneurs hire the expertise of
professionals to handle day-to-day accounting operations.
With the considerable role that accounting plays in making
your business venture successful, it is a primary
fundamental why people choose and opt to hire reliable
accountants.
Regardless of whatever you opt to select—either an in-
house team or outsourcing the process, the quality of being
reliable always indicates that the people whom you are
employing have their top-notch expertise in technical skills.
They know how to perform their responsibilities effectively.
This is undoubtedly a matter of fact that the soft skills of
these professionals ensure coherence within your
organization.
However, trustworthiness is not quantifiable, and there is a
specific reason why the title 'accountant' plays a crucial
role. Business taxes are incredibly complex, and some
elements involved in the process keep on changing. When a
business hires a professional accountant, the management
or the business owner is ensured with comprehensive
abilities in tax handling, and their proficient knowledge
helps them to understand changes in the business tax
landscape.
Moreover, if an accountant follows a one-size-fits-all
approach while working with clients can lead to a better
exploration into the financials and come up with solutions
that help you achieve the most from your business taxes.
Business taxes are a big job with a lot of moving parts. We
can all adhere to the fact that there's a lot of information to
gather, forms to fill, and deadlines to meet. And any
business or enterprise needs a precise service that can keep
the accounting process incredibly organized with keen
attention to detail.
Embracing the journey of such professional stalwarts that
empower effective solutions in the niche and enable the
clients to scale their business to greater heights, Insights
Success brings you its latest edition, 'India's Most Reliable
Accounting and Tax Consultants.’
Delve into the journey and comprehend the essential
fundamentals of these extraordinary stalwarts who are
shining in the limelight as fidelities in this niche.
Have a good time reading!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

6. C o v e r S t o r y
SV RAO
ASSOCIATES
Dedicated to the Nation Building Mission

7. A r t i c l e s
P
r
o
f
i
l
e
s
Citrin Cooperman
Augmented Services Ensuring Reliability
20
Raju and Prasad
Chartered Accountants
Committed to Your Financial Efficiency
Ruchi Anand & Associates
Partnering in Nation Building
26
C O N T E N T
16 EMBRACING THE GROWTH
HOW TECHNOLOGY IS
TRANSFORMING
THE ACCOUNTING AND TAX
CONSULTANCY SERVICES
LINEAR ADVISORS
IMPORTANCE OF RELIABLE
FINANCIAL CONSULTANTS
24
30
Special Profile

8. Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 200/-
RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Pooja M. Bansal
Deputy Editor Abhishek Joshi
Managing Editor Gaurav PR Wankhade
Art and Design Head Rashmi singh
Associate Designer Revati Badkas
Sr. Vice President Megha Mishra
Sr. Sales Manager Tejaswini Whaval
Business Development Lead Neha Bhilare
Sr. Business Development Executive Pratiksha Jagtap
Technical Head Prachi Mokashi
Technical Specialist Amar Sawant
Digital Marketing Manager Renuka Kulkarni
SME-SMO Executive Nikita Khadalkar
Circulation Manager Tanaji
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 22, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
Corporate Offices:
sales@insightssuccess.com
MAY, 2022
We are also available on

9. Management Brief
Company Name
Founded by Ruchika Bhagat in the year 2000, Ruchi Anand &
Associates is a leading and prominent CA firm, a group of
accounting professionals, providing end-to-end solutions in
diversified fields of Corporate Finance
India's Most
Tax
Consultants
Accounting
Reliable
Shrenik plays an integral role in managing the operations of CCI. His
responsibilities include overseeing quality of work, setting goals for
staff productivity, efficiency and quality assurance standards,
recruiting, staff supervision, mentoring, and retention.
Sivaram has been in the field of CA profession and in the field of
financial consultancy for over three decades. I have played a very
key role in establishing and building many reputed companies.
Mr SV Rao holds 30 years of rich experience in the field of audit,
and taxation backed up with intensive finance and commercial
acumen with an ability to formulate effective strategies in all aspects
of Accounting, Finance, Taxation, Company Law etc.
Ruchi Anand &
Associates
Citrin Cooperman
Raju and Prasad
Chartered Accountants
SV Rao Associates
Ruchika Bhagat,
Founder
Shrenik Shah,
CPA and Managing
Director
Sivaram Prasad
Moturu,
Managing Partner
SV Rao,
CA, Founder Partner

10. S. V. Rao,
Founder Partner

11. Dedicated to the Nation Building Mission
C
o
v
e
r
S
t
o
r
y
Our long-standing client
relationships have been built
based on a commitment to
quality service, where the
value of our experience and
expertise is realized.
SV RAO
ASSOCIATES

12. hartered Accountants or CAs
Cplay an essential role in
nation-building at the higher
levels. CAs are the foundation of our
economy. By utilizing their financial
expertise, we as a developing country
are marching towards a developed
future of Industry 5.0.
CAs guide us in the right direction in
many financial, banking, and economy-
related measures. This helps in
enhancing the developing Indian
economy along with industrial growth.
CAs contribute to the fields of
preparation of books of accounts,
capital budgeting, budget forecasting,
Tax planning, financing or any other
activity, and other fields.
The term Chartered Accountant (CA)
superseded the earlier title of
Registered Accountant on July 01,
1949, with the Chartered Accountant
Act coming into effect. Historically,
CAs were the first to form a
professional accounting body.
On the same day, the Institute of
Chartered Accountants of India (ICAI)
was established as India's national
professional accounting body. After the
American Institute of Certified Public
Accountants, ICAI is the second
largest professional Accounting and
Finance body globally.
Chartered Accountant Mr SV Rao,
the Founder Partner of SV Rao
Associates, is an honourable member
of the ICAI. The prestigious CA firm
of SV Rao Associates was established
in the year 1985. At present, SV Rao
Associates is one of the leading
Chartered Accountant Firms based out
of Hyderabad catering to most
successful entrepreneurs as well as
corporate clients. SV Rao associates
has been a part of the growth story for
many Hyderabad based promoter
driven entities in the Healthcare and
Real estate sectors.
Mr SV Rao is so passionate about the
profession, both of his daughters viz.,
Sirisha Sarvepalli and Sravya
Sarvepalli are also Chartered
Accountants. Both of them are partners
of the Firm and has the responsibility
of taking forward the legacy created by
Mr SV Rao.
Mr SV Rao is also a very philanthropic
person by nature and always believes
in giving back to the society. Being
the Chairman for Durgabai Deshmukh
Hospital in Hyderabad, which is run by
a Non-profit trust with a motto – “To
Provide affordable Healthcare by
adopting ethical medical practices.”
Mr SV Rao derives a lot of satisfaction
in helping the poor and needy through
the Hospital.
SV Rao shares, “And in the last three
and a half-decade, we had the privilege
of being associated in our professional
capacity as Statutory Auditors, Internal
Auditors, Tax Consultants, Enterprise
Risk Management, Designing of
Systems and Operating procedures
with various segments of Industry,
comprising Private and Public
Corporate bodies, Banking and
Insurance Industry, Financial Services,
Government Enterprises, Charitable
Trusts, Individual Professionals etc.
The Firm has expertise particularly
specifically in the Heath care, Real
Estate sectors and providing services to
all the bigwigs based out of
Hyderabad.”
In the current scenario, almost four
years since the implementation of GST,
the CA's role has ascended in its
importance even more. SV Rao
Associates, being the trusted partner
for Industry bigwigs, also helped in
drafting and making the industry
comply with the rules. It further helped
review provisions and implementation
of GST and has been offering its
expertise to everyone.
Accounting and Tax Consultants Par
Exemplar
The firm is also empanelled with CAG,
RBI, Government of Andhra Pradesh
and Government of Telangana.
The Firm's clients include individuals,
privately owned to public listed
Companies, Multinationals, Banks and
other Financial Institutions. Over the
years, the Firm and its members have
built a close working relationship with
specialists, regulatory authorities and
other relevant institutions.
SV Rao says, “Our long-standing client
relationships have been built based on
a commitment to quality service, where
the value of our experience and
expertise is realized. Efficient
management of issues coupled with an
ethical and professional approach is a
particular strength of our Firm.”
On a Nation Building Mission
SV Rao expresses, “Our mission at SV
Rao Associates – Chartered
Accountants is to provide the highest
quality of accounting, taxation, audit
and advisory services to our clients as
well as to contribute to their wellbeing,
enrichment and success.
We aim to accomplish this mission by
dedicating ourselves to the highest
We aim to accomplish this
mission by dedicating
ourselves to the highest
caliber of ethics,
professionalism, and service.
India's Most Reliable Accounting And Tax Consultants

13. caliber of ethics, professionalism, and
service.”
SV Rao Associates offer a full range of
accounting, consulting and tax services
tailored specifically for the needs of the
clients. A detailed profile of the
services rendered under various
capacities is enumerated hereunder:
Internal and Compliance Audits
· Conducting risk assessments
and risk-based audits with a
focus on risk coverage and
convergence
· Value-added advice – better
performance and decision
making
· Meeting the regulatory
demands placed on the
internal audit function
· Providing independent
assurance to the board and
senior management
· Providing management
assurance on the effectiveness
of business processes through
process reviews
· Assistance in establishing
policies and procedures
· Providing cost reduction
initiatives and focusing on
cost controls, improving
operational efficiency and
revenue augmentation
· Adherence to compliances
with applicable Statutes, laws
and regulations
· Ensuring proper IT security
controls and IT systems
implementation reviews.
Statutory Audits and Tax Audits
· Conducting Risk Assessments
and providing Financial
Statements Assurance through
the application of Accounting
and Auditing Standards
· Focus on quality and timely
Reporting
· Assessment of the
effectiveness of internal audit
function and proactive
approach in strengthening
internal controls
· Implementing best Corporate
Governance Practices through
a review of Statutory
compliances
· Maintaining robust
Documentation Standards
Financial Services Audits
· Review of Commercial
Transactions like purchases,
redemptions, switches,
rejections etc
· Review of Non-Commercial
Transactions Pledge/Un-
pledge, consolidations,
· Review of Reissues,
Revalidations/Duplicates

14. · Analysis of Investor
complaints and replies
· Review of Batch process
transactions like NAV,
Dividend, Brokerage, Unit
Capital reconciliation, and
funding
· Reconciliation of various
internal processes like
Purchases etc.
· Review of Internal Control
system
· Review of Statutory and
Legal Compliances
· Review of IT Security
Policies and IT procedure
manual.
Enterprise Risk Management
· Setting up Risk Management
Policies and framework
· Conducting Risk Assessment
through risk identification,
measurement and
prioritization
· Development of Risk Register
for each process
· Submission of Risk bulletin
on a periodical basis to the
management
· Follow up on the status of
Risk compliances
· Involvement in Risk
Committee Meetings.
Direct and Indirect Taxation
· Transfer Pricing, including
Domestic Transfer Pricing
· Providing Tax consultancy on
various litigation matters,
search and seizures, Tax
Planning etc
· Appeals with Commissioner
(Appeals) and at the Income
Tax Appellate Tribunal.
Special Assignments
· Certifications
· Special Assignments like the
development of Standard
Operating Procedures
Manuals for the Hospital
Industry
· Development of Accounting
Manual and Training for
NREGS
· Due Diligence
· Business Valuation.
Embracing the Technological
Revolution
Being an experienced leader, SV Rao
thinks that the impact of adopting
modern technologies in the financial
industry is enormous. He says, “The
technological revolution has been
tremendous since I started practice in
1985.”
Access to smart software programmes
has made the whole process of
accounting not only transparent and
user friendly, but also there has been an
increase in accuracy with a low margin
of errors. Users can access their books
of accounts remotely, making Work
From anywhere a reality.
Similarly, technologies such as AI, big
data and machine learning are
transforming the way the financial
consultancy and tax accounting niche
functions nowadays. More could be
expected in the future. Statutory filings
are now made online, and we have
various software to assist us in the
process. “One has to train oneself and
use these tools for better efficiency and
time management,” feels SV Rao.
Navigating through the Pandemic
Considering the pandemic, SV Rao
feels that the challenges faced by every
industry, each company and all the
employees were humongous. When the
COVID pandemic shut the economy in
2020, the country was in panic mode.
However, according to SV Rao,
Accounting was extremely essential,
and the role of Accountants became
exceptionally critical to sustaining
businesses that could once again revive
the economy.
The primary role of Chartered
Accountants shifted from preparing
taxes to helping the clientele navigate
unanticipated business challenges.
“Our firm rose to the challenge and
assisted our clientele in sustaining
operations and thereby achieving self-
sustenance,” says SV Rao in a
satisfactory tone.

15. • Proven strength in areas of
Statutory Audits, Internal Audits
• Expert in handling Income Tax
Assessments, Appeals, Income tax
Search and Seizure cases relating
to Corporate Bodies, Trusts, Firms
and Individuals
• Has been a trusted tax advisor to
many Corporate and Government
Bodies in the above areas
Mr Ravi Bharadwaj – Membership
No. 220100
• Qualified Chartered Accountant
and Cost Accountant having 15
years of post-qualification
experience including professional
experience with EY in the field of
transfer pricing, international tax,
corporate taxation and regulatory
matters
• Advised several multinational
companies on benchmarking
analysis, transfer pricing planning,
documentation and controversy
management strategies
• A seasoned tax counsel
representing clients at various
appellate forums including various
cases on transfer pricing and
corporate tax issues
• Had experience in dealing with
Advanced Pricing Agreements
(Unilateral and Bilateral)/Mutual
agreement procedures
engagements for clients operating
in various industries, especially
IT/ITeS
Mr S.V.S. Prasad – Membership No.
207540
• With over 20 years of exposure in
Conducting Internal and Statutory
Audits of Companies, Banks, and
Tax Audits
• Rich exposure to Internal
Controls, Systems and Accounting
Practices and tax matters
• Worked as a consultant for
establishing and implementing
Accounting System for a 2000
TPD Cement Plant in Ghana, West
Africa
Ms Sirisha – Membership. No.222522
• Completed Diploma in
Information Systems (ISA)
• Graduate of Law from Osmania
University
• Handling Statutory, Tax and
Internal Audits
• Providing consultancy on Systems
and Accounting practices
Ms Sravya– Membership No.232223
• Graduate of Law from Osmania
University
• Handling Statutory, Tax and
Internal Audits of various
companies
• Handling various statutory
compliance audits
• Involved in systems reviews
• Specializes in Business Valuation,
Shares valuation and also Open
Offers and IPO for listed
Companies
• Specialized Compliance Audit in
various statutory and other
compliances.
Pearls of Wisdom
As an exemplary leader, SV Rao's
advice to budding entrepreneurs who
aspire to venture into the financial
consultancy space is cautionary.
According to him, “Despite the number
of tools that technology provides us, it
is wise to exercise caution and
common sense to ensure Due
Professional care.”
SV Rao further expresses those values
like Integrity, Fair Presentation and
Objectivity would help Auditors, Tax
Consultants earn goodwill and sustain
their clients for a long time.
Glittering Gems of SV Rao
Associates – Chartered Accountants
Mr SV Rao – Membership No. 23903
• Senior Partner and Pioneer of the
Firm, with over 33 years of rich
experience in various industry
verticals
• Gained intensive finance and
commercial acumen with an
ability to formulate effective
strategies in all aspects of
Accounting, Finance, Taxation,
Company Law etc
Our mission at SV Rao
Associates – Chartered
Accountants is to provide the
highest quality of accounting,
taxation, audit and advisory
services to our clients as well as
to contribute to their wellbeing,
enrichment and success.

16. Subscribe Today
CORPORATE OFFICE
Insights Success Media and Technology Pvt. Ltd.
Off No. 22, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017.
Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85
USA: 302-319-9947
Email: info@insightssuccess.in
For Subscription : www.insightssuccess.in
Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD.
Stay in touch.
Subscribe to Insightssuccess Get Insightssuccess
Magazine in print, and digital on www.insightssuccess.in
www.insightssuccess.in

18. he professional market is a diversity of
TBusinessmen, entrepreneurs, professionals, and
employees working on numerous platforms. These
leadership acumens are often seen struggling to manage
their finances. This is a common scenario with most people
regardless of their professional status, age, income, or
nature of work. They often make numerous plans and
attempts to regularize the funds but fall short somewhere.
They plan on certain things but cannot manage others. The
allocation of funds for their priorities gets consumed due to
uncertain expenses. Despite many efforts, some unknown
reason disturbs the entire planning. What could be the
possible solutions?
Probably getting a balanced portfolio made, doing a rational
analysis of the income and expenses, or hiring a
professional financial consultant.
Financial consultants are experts in financial planning who
understand the income and average expenses and identify
the areas for potential improvements. They identify the
Importance
of Reliable
Financial
Consultants
possible leakages (unknown ways of expenses) where the
money disappears. Financial consultants have gained
importance in the past three decades with the noticeable
created through the right advice.
Understanding the Financial Needs
The financial consultants patiently ask questions about the
client's status, income source, spending habits, loans,
current savings, etc. They create a record of the entire
financial summary of the customer, which will be the base
for further process.
Chalking a Financial Plan
It is equipped with the latest software and sound knowledge
of the government financial rules and regulations, and the
consultant drafts a financial plan. It includes the
fundamental aspects of expenses, taxation procedures,
income source identification and bifurcation, insurance
calculation, and analysis. It basically develops a structure
based on the inputs given by the client.
16 | May 2022 | www.insightssuccess.in

19. Linear Advisors
17 | May 2022 | www.insightssuccess.in

20. All types of savings, insurance policies, stock market
investments, Bank FDs, etc., are appropriately recorded and
identified to understand the nature of financial activities
happening from time to time.
Creating Goals
Goal setting is one of the essential aspects of the financial
consultant's role. They categorically create financial goals
both short term and long term based on the client's age,
family background, current and future responsibilities, and
client dreams and aspirations, respectively.
The goals are set to identify the future purpose and
ascertain the approximate fund provision that needs to be
made accordingly. It includes retirement planning,
children's education, domestic and foreign tours, Gold
provisions, property creation, etc. Goals create a purpose in
life, which help individuals to act accordingly.
Comprehensive Portfolio Creation
The modern approach of financial consultants is very
professional and multidimensional. It has all the provisions
that an individual should make based on the age, income,
risk capacity, and goals ascertained.
The portfolio that is created includes a systematic goal
sheet with the current income level, savings, and provisions
integrated into the goals. It indicates date-wise sections
with the expected periodic goals to be met.
The portfolio is a speaking mirror of the individual, giving
a realistic picture and suggesting possible and feasible ways
of making timely arrangements. The current income is
distributed in the goal provisions in relative proportions.
Short-term and long-term goals are addressed here.
Periodic Portfolio Monitoring
The team of expert financial planners monitors the portfolio
regularly to suggest important decisions to gain the right
growth. The funds invested in shares or stocks are
monitored multiple times daily for their positions. Based on
the market positions, the planners' advice for timely action
in purchase or selling of the stocks.
With the recent developments in the financial sector
concerning the updated government norms, new emerging
opportunities are communicated for the smarter and timely
growth of funds. Equipped with modern technologies, the
financial consultants update the clients on the market
developments and advice on timely actions of investments,
diversification, and restructuring as well.
Tax planning and legal compliances
The portfolio management includes an excellent aspect of
taxation based on the client's income and investments made.
Regular tax filing as per the government rules and
regulations is done with a balance of essential investments
in insurance, pension plans, equity-linked savings, and
educational expenses.
The financial consultants create a sound understanding of
the legal compliances and enable the customer to adhere to
the same.
Enriching People, Empowering the Nation
The role of financial planners has been very discreet and
unnoticed; however, the impact they create in transforming
the financial condition of individuals or organizations is
phenomenal. Similar to the diamond polishers, whose
efforts are unseen, but they create permanent, beautiful
artifacts that are valued for generations together. The
financial consultants have played a pivotal role in creating
financial literacy and have enriched individuals to achieve
their dreams they never dreamt of.
The Midas-touch of optimization of individuals and
business organizations has helped them enrich their goals
and empowered the nation to create dynamic and
responsible citizens.
- Kedar Borgaonkar
18 | May 2022 | www.insightssuccess.in

22. COOPERMAN
Augmented Services Ensuring Reliability
Initiating a career in accounting is a wise choice,
especially with forecasts for significant growth in the
industry. However, once you initiate your journey in
perusing accounting as a career, you will discover that the
field is vaster and more diverse than you might have
thought. Think of starting with a good accounting firm, and
as a result, you will have more opportunities to apply your
skills in several areas of practice.
Accounting firms generally provide auditing, tax,
consulting, and accounting services for many clients across
various sectors, including businesses, individuals, non-
profits, and governments. A job in such an accounting firm
will give you experience in many different facets of the
accounting field, from preparing and reviewing financial
statements to analysing budgets to tax work to consulting
and advice on a range of financial issues.
Working in an accounting firm will allow you to learn the
tricks of the trade quickly. You will be managing accounts
for all types of clients active in different sectors, ranging
from self-employed and start-ups to SMEs and more
extensive international companies.
Therefore, you will come into contact with every facet of
the profession and rack up a wide range of competencies.
All the knowledge and exposure which you will have
gained within an accounting firm will allow you to
maximize your career prospects down the road enormously.
If a career in accountancy and taxation calls out to you, then
an accounting company like Citrin Cooperman is
undoubtedly the place to be.
Citrin Cooperman is among the leading, nationally
recognized accounting, audit, tax, and business advisory
firms currently ranked in the top 20 firms in the United
States.
The Legacy
Since 1979, the firm has been working with its clients to
provide strategic advice for vital life-cycle moments,
actively bringing its best-in-class resources so you can
focus on what counts.
Whether you are an entrepreneur, a middle-market
company, or a global publicly traded conglomerate, Citrin
Cooperman provides access to top-tier professionals who
strive to understand a company's differentiators and goals,
specializing in going beyond the core compliance functions
to offer valuable insight on critical business decisions.
Around the corner or across the globe, Citrin Cooperman
can provide new perspectives on strategies that will help
you achieve your short and long-term goals. Currently, the
firm has a presence in several states in the US, including
New York, California, New Jersey, Virginia, Florida,
Maryland, Pennsylvania, Massachusetts, and Rhode Island.
Citrin Cooperman India LLP (“CCI”), located on the west
coast of India in Ahmedabad, Gujarat, was formed to
provide shared services for Citrin Cooperman & Company,
LLP. Providing quality service to clients with the most
efficient use of resources is always a challenge in today's
professional world. CCI's mission is to provide outstanding
Citrin Cooperman
strongly believes
that a good work
culture is critical
in making good
professionals.
“
“
India's Most Reliable Accounting And Tax Consultants
20 | May 2022 | www.insightssuccess.in

23. professional support to all Citrin Cooperman offices
throughout the year in the areas of accounting, auditing and
attestation, tax preparation, valuation reports, litigation
support, and other professional work.
Under the leadership of Shrenik Shah, CPA, and
Managing Director, CCI’s mission is to enhance its clients'
businesses and personal lives through its technical and
industry depth and its enthusiasm for building long-
standing relationships. Finding innovative solutions is what
drives Citrin Cooperman’s professionals and helps its
clients succeed.
Exceptional Leadership
Citrin Cooperman India started its journey in India in 2016
with less than 20 people. Today, the company has more than
120 members on its team. The majority of them are
Chartered Accountants, Certified Public Accountants, or
professionals from the accounting and tax fields.
Citrin Cooperman is
among the leading,
nationally recognized
accounting, audit, tax,
and business advisory
firms currently ranked
in the top 20 firms
in the United States.
“
“
Shrenik Shah,
CPA, and Managing Director
21 | May 2022 | www.insightssuccess.in

24. These professionals have great potential. Citrin Cooperman
encourages its employees to take the CPA exams and
provides them with opportunities to work with the elite
class of professionals in the US offices.
Through its employee-exchange program, the company
successfully provides hands-on experience to several
employees in India to work with the US team members in
the US offices.
Citrin Cooperman strongly believes that a good work
culture is critical to making good professionals. It makes
sure that employees have a conducive environment that
helps them nurture their career goals in the right direction.
At Citrin, the company always ensures that the eight to ten
hours employees spend in the office are the best hours of
their day.
Staunch Leadership Acumen
Shrenik Shah primarily directs the management of the CCI
office. He worked in Citrin Cooperman's New York City
office before moving to India to oversee the Indian Shared
Services operations.
Shrenik plays an integral role in managing the operations of
CCI. His responsibilities include overseeing the quality of
work, setting goals for staff productivity, efficiency, and
quality assurance standards, recruiting, training, evaluating,
staff supervision, mentoring, and retention.
In addition to leading the India Shared Services operations,
Shrenik has more than 17 years of experience in the area of
taxation and managing client needs.
Before joining Citrin Cooperman, Shrenik was a manager at
a regional accounting firm in the United States and a
member of the board of directors for its shared services
centre in India.
Additionally, Shrenik is a member of the American Institute
of Certified Public Accountants. He is a Certified Public
Accountant in the United States and a Chartered Accountant
in India. He earned a master’s degree in accounting and
auditing from H.L. College of Commerce of Ahmedabad,
India.
Surmounting the Adversities
The pandemic has posed many challenges to the accounting
world. Working from home was the most difficult one.
Before the pandemic, CCI never had the work-from-home
option for its employees. The company opted to change
with the changing world.
It succeeded in the work-from-home environment with an
enormous trust of the company’s employees and the superb
IT support from the US team.
Pearls of Wisdom
Sharing a piece of advice for the budding aspirants,
Shrenik Shah said, “Having a clear vision is extremely
important for the professional as well as for the firm.”
“With a vision to provide the best culture for employees and
excellent professional services to your clients, we have
made our footprints in this field, and I believe anyone with
a similar vision can. Having a good team is also very
critical.”
“We are extremely selective in the recruitment of our
employees. The employees have to go through the eye of
the needle to be part of the Citrin Cooperman family,” he
added.
Embracing the Future Roadmap
With the help of wholehearted support from its top
management, Citrin Cooperman expects to expand its team
by leaps and bounds by the end of 2022. The company
plans to have close to a 200-member team by the end of this
year, unsurprisingly.
Citrin Cooperman also expects to introduce more
departments and service lines down the road in its India
office, with a plan to expand its office across other regions
of India as well.
Finding innovative
solutions is what
drives Citrin
Cooperman’s
professionals and
helps its clients succeed.
“
“
22 | May 2022 | www.insightssuccess.in

26. Raju and Prasad
Chartered Accountants
“
“
n case you are looking for someone's assistance in
Ihandling your accounting and finances, you must be
inundated with the services available. There are
bookkeepers, part-time financial controllers, CPAs and even
accounting consultants. While other services have a clear-
cut job definition, it is pretty easy to think about; what does
an accounting consultant do?
As we comprehend the fact that every business has its own
and unique accounting needs, Since every business has its
unique accounting needs, an accounting consultant
carefully reviews its financial data to offer business finance
consulting services.
India's Most Reliable Accoun�ng And Tax Consultants
Sivaram Prasad Moturu
Managing Partner
24 | May 2022 | www.insightssuccess.in
.

27. They will start working once they determine the company's
financial health and any accounting services currently used
through a third-party accounting agency or in-house. After
this, the consultant will look into the company's financial
data, measure the current profitability, and then estimate the
company's future financial status.
All the suggestions that an accounting consultant provides;
depend upon the factors like what they make of a
company's financial data. The consultant may also suggest
changes to the current accounting practices to increase
efficiency in the company's accounting and finances.
Certainly, Raju and Prasad empower this efficiency with
experienced and dedicated Chartered Accountant
Professionals.
Under the leadership of its Managing Partner, Sivaram
Prasad Moturu, the firm renders a wide range of services
to its clients with commitment, competence, and clarity. In
an interview with Insights Success, Mr Moturu sheds light
on the significant services that Raju and Prasad provide in
the accounting industry.
Mr Moturu, please enlighten our readers about Raju
and Prasad and its legacy in the accounting industry.
Raju and Prasad is one of the firms of Chartered
Accountants in Hyderabad with experienced and dedicated
Chartered Accountant Professionals. The firm has handled a
variety of assignments in various sectors. The partners of
the firm have experience in specific areas. The firm was
established in the year 1979 in Hyderabad and has its
branches in Mumbai, Bangalore, Jalgaon and Tirupati.
Tell us about the services that Raju and Prasad provide
to its clients, highlighting its vision in the accounting
industry.
Raju and Prasad was established in the year 1979 in
Hyderabad and has spread its services all over the country
by having geographical presence through branches in New
Delhi in 1989 continued till 2018, Mumbai in 1996,
Bangalore in 2001, Jalgaon in 2011, Navi Mumbai in 2013
and Tirupati in 2017.
The firm has expanded its horizons and has grown in size in
terms of client base, number of service lines and the quality
of professionals with experience in each of their respective
fields. Our vision is to extend expert-based services all over
the country and to get ultimate recognition in providing
services across the globe.
Our services include
Ÿ Statutory Audits
Ÿ Internal Audits
Ÿ Special Audits
Ÿ Monitoring Agencies' jobs on behalf of Financial
Institutions
Ÿ SEBI
Ÿ Concurrent Audits
Ÿ Management/Proprietary Audits
Ÿ Tax Audits and GST Audits
Ÿ Central Statutory Audits
Ÿ Branch Audits Revenue Audits
Ÿ Concurrent Audits
Ÿ Stock Audits
Ÿ Expenditure Audits
Ÿ Forensic Audits
Independence and integrity are the foundations for our
services. We understand the problems of our clients with
empathy and provide solutions with Professional
knowledge and experience.
What are the core values upon which Raju and Prasad
is built, and what are the fundamentals that make it a
reliable accounting and tax consultancy firm?
At Raju and Prasad, we have always believed that the
strength of an organization lies in its people. We have been
continuously working with young minds and helping them
achieve their fullest potential. Our firm provides a rich and
unique learning experience with on the job training for
qualified CAs and also the students undergoing Articleship
Training.
In addition, we conduct monthly learning sessions and
annual seminars under our Continuing Education
Programme, which makes every individual of the firm a
resourceful and knowledgeable professional.
R&P is a member of Leading Edge Alliance, the second-
largest International Professional Association of
Independently owned accounting and consulting firms. This
association enables us to access the knowledge, skills and
experience of member firms abroad and helps us to serve
Indian clients in a better manner. LEA members have a
presence in 110 countries across the world.
Where do you envision Raju and Prasad eventually, and
what are your future goals?
We intend to expand our services throughout the country
and network with experts in audit, assurance, taxation, and
allied services as per the Institute of Chartered Accountants
of India (ICAI) guidelines. A member with five years of
professional experience can Contact Us Networking in
India.
25 | May 2022 | www.insightssuccess.in

28. 26 | May 2022 | www.insightssuccess.in

29. How Technology
is Transforming the
Embracing the Growth
echnology has influenced and changed most aspects
Tof human lives today. It has brought amazing
comfort, speed, quality, experience, safety, clarity,
and control to our lives. Technological developments have
transformed all the business processes of communication,
production, manufacturing, sales and marketing, human
resources, and finance respectively.
Modern entrepreneurs have got better control, proper
update, and the right guidance in business accounting and
taxation, thanks to professional accounting consultants.
As we dwell upon the nature of accounting and tax
consultants, it has been observed that they are always
prepared, updated, and ready with solutions. Moreover, they
can quickly display the growth opportunities otherwise
unseen by many. The secret behind their upmanship is their
smart technological adaptation.
Accounting
and
TaxConsultancy
Services
Consultants are fast and well equipped with the latest
technologies that enable them to efficient working and right
decisions. The systematic approach builds up the complete
accounting surface of the system which easily reveals the
flaws and helps to improve the existing practices. The role
of the professional accounting and taxation consultants has
grown up steadily with the impressive transformation they
have brought in boosting the financial efficiency of the
organization.
Some of the latest technological trends observed in
consultants' profiles are mentioned as follows
Customized Accounting Software
The traditional accounting methods of manual entries in
ledgers have been replaced by the modern efficient
processing accounting software which enables quicker input
27 | May 2022 | www.insightssuccess.in

30. and data computation. The data entry process is also getting
replaced by OCR and scanning techniques which have
enabled the reading, capturing, and compiling of the data
from the provided images.
The high-end software applications have made the process
easier, faster, and error-free giving greater accuracy in the
accounting process. It has significantly removed numerous
possibilities of errors that were possible in manual entries.
It has elevated the role of accounting professionals with
more focus on specialized client-centric responsibilities.
Cloud-based Systems
Accounting consultants are better equipped with work
feasibility, comfort along with data security. This is
precisely the reason why numerous accounting and tax
consultants are using cloud-based platforms to streamline
all their information. It has offered great convenience of
accessing, logging in, and working at any time from any
location. It has also eliminated the restrictions of confining
to a particular office facility or a system.
The simplified accessibility and seamless working have
enabled the consultants to log in anytime in the system and
offer suitable solutions. This gives them excellent working
flexibility and command over the client consulting process.
Role Diversification
The most cumbersome and tedious tasks of compiling and
computing the data have now been simplified with the click
of a button, thanks to technological advancements. The
roles of accountants have evolved to much higher levels of
client consultation than remaining confined to the basic
accounting procedures.
The consultants gather data and make computations easily
and quickly. They focus on data analysis aiming to discover
newer ways of improving client businesses and strategizing
further activities. It helps in managing taxes easily but also
helps the clients with futuristic tax preparation well.
Highly Efficient Transactions
Modern accounting consultants are well prepared with the
technological systems which provide quick, real-time, and
feasible consultations. This helps in guiding the customers
on an immediate basis with numerous parameters being
viewed, discussed, and concluded on decisions through
online web conferences and remote screen sharing modes.
The consultants can easily cater to different customers
across varied locations and time zones. The latest web
applications have open integrations which can be easily
meshed with live client calls and get the work in motion
with clear team understanding. The higher efficacy of the
technology has helped in building the trust of the clients
leading to more referral business out of pure satisfaction.
Mobile Accounting
The technological advancements in mobile applications
have taken business functions on a moving mode.
Consulting professionals can easily check the client
updates, give instructions, offer recommendations, and
integrate seamlessly. Mobile accounting has offered
accessibility to numerous accounting functions from the
mobile application.
The functions of Invoice creation and sharing, capturing
receipts, creation of expense claims, and gathering of
signatures. It is a very cost-effective solution enabling
multiple users to collaborate on the same project. The
mobile accounting applications can be easily integrated
with other applications with increase in number of
functionalities.
Tools of Efficacy, Enhancing Business Fraternity
Crafting the important tasks of guiding modern businesses,
accounting consultants have always been quick and
adaptive learners in offering the latest accounting advisory
services. Always prepared, equipped, and supportive to
their clients on various financial matters, the accounting
consultants have transformed themselves with the
technological tools in delivering smart, effective, and quick
solutions to guide their customers in organizing and
developing a powerful business accounting system.
- Kedar Borgaonkar
28 | May 2022 | www.insightssuccess.in

32. Ruchi Anand
& Associates
Partnering in Nation Building
t was well said by Dr APJ Abdul Kalam that Chartered
IAccountants are partners in nation-building.
Ongoing time is an era where Chartered Accountants are
the well distinguished and well-known professionals in our
society. Maintaining ethics and values is a prime factor in
any job; it becomes prominent in responsible positions like
Chartered Accountancy.
A rational person can see the participation of Chartered
Accountants in every field. Whether it is related to budget
forecasting, tax planning, capital budgeting, or
financing—the need of CA is inevitable—for a smooth
accounting process. Chartered accountants are educated to
be well-versed with domestic and international laws, giving
them an edge when it comes to doing their jobs effectively.
Ruchi Anand & Associates is a group of accounting
professionals who provide end to end solutions in
diversified fields of Corporate Finance, beginning from
registration of a company in India to compliance and
procedural parts to Financial Reporting, Auditing and other
areas of consultancy/liaison. Founded by Mrs Ruchika
Bhagat in the year 2000, Ruchi Anand & Associates is a
leading and prominent Chartered Accountancy Firm in
India, having existence in New Delhi and Gurgaon.
In an interview with Insights Success, Mrs Ruchika Bhagat
shared valuable facts about Ruchi Anand & Associates, its
services and its significant stronghold in the accounting
niche.
Mrs Ruchika, please enlighten our readers about Ruchi
Anand & Associates and its USPs in the accounting
niche.
Ruchi Anand & Associates is a group of accounting
professionals providing end to end solutions in diversified
fields of Corporate Finance, beginning from registration of
a company in India to compliance and procedural parts to
Financial Reporting, Auditing and other areas of
consultancy/liaison.
The firm has valuable professionals who have core
competencies to provide all the accounting and finance
services, including legal compliance part, under one roof, in
a fashion that keeps our clients at comfort. Raaas is best
known for their audit services. We provide Stock Audit in
India, Tax Audit in India, TDS Audit in India, Tax Audit in
Delhi etc.
Tell us about the services that Ruchi Anand &
Associates provide to its clients.
At Ruchi Anand & Associates, we are all about service. We
strive to develop long-term relationships with our clients,
approaching each engagement focusing on bringing value.
Our senior professionals are actively involved in each
engagement from inception to a conclusion with smart,
sensitive approaches. Raaas is a top auditor in India and is
best known for their audit services. We provide Stock Audit
in India, Tax Audit in India, TDS Audit in India, Tax Audit
in Delhi etc. We provide the following services -
Ÿ Company Registration
Ÿ Accounts Outsourcing
India's Most Reliable Accoun�ng And Tax Consultants.
30 | May 2022 | www.insightssuccess.in

33. Ÿ Tax Services
Ÿ Audit & Assurance
What professional values and qualities do you think
your clients believe in you the most?
Professionalism combined with updated knowledge is the
USP at Ruchi Anand & Associates. We take pleasure to
serve our multinational clients from the USA, UK, Japan,
China, Italy, Korea, Israel, Russia etc. We have a team of
skilled and experienced Chartered Accountants in India
providing quality services!
We are the leading Indian Chartered Accountant in Delhi.
We always keep ourselves updated with our business field
dynamics. Our mission is to satisfy clients with the best
services. We provide a comprehensive range of services like
Auditing & Assurance, Accounts outsourcing, Company
registration in India, Internal Audit, Stock Audit, Risk
Advisory etc.
How is Ruchi Anand & Associates currently positioned
as the most reliable accounting and tax consultancy firm
in the accounting industry?
Ruchi Anand & Associates provide Company auditors in
India with audit and assurance services related to controls
around the financial reporting process. We help business
units that need assurance on the quality as well as the
creditworthiness of information about internal management
and about all the disclosures for key indicators, whether
financial or otherwise.
Investors seek confidence in Financial statements, which
only independently audited financial statements can
provide. Thus, the functioning of even capital markets are
driven by the audited financial statements.
Good strategies are based on solid knowledge. Our
comprehensive Marcom Audit provides insight into your
current and planned marketing communications mix.
We provide Stock audits in India to companies helping
them safeguard and monitor their physical assets and
inventories efficiently.
We support the company successfully to complete its
conversion in accordance with new accounting standards.
We offer the best services in regard to the Companies Act of
India. We boast to be the corporate finance adviser on
public-to-private transactions. We offer a wide range of
services which are required for finishing a deal, including
advice on strategy, tax advice, legal advice, regulatory
compliance including due diligence.
We expedite upgrading the capabilities of the people within
the organization and work with the executives to judge the
right potentials required and available and fill in that gap.
Ruchi Anand & Associates prepare programs for
performance rewards that are co-related with the
organizational goals. We support the HR team as well as the
entity for working out for the performance-based rewards.
We provide services to entities that work in multiple tax
jurisdictions. We try to help them decrease their total tax
liability, keeping in view all the tax laws.
31 | May 2022 | www.insightssuccess.in