Lettinggo 110902081541-phpapp02


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Letting Go by Bryan & Stephanie Rieger of Yiibu for dConstruct 2011, Brighton and MobX 2011, Berlin.

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Lettinggo 110902081541-phpapp02

  1. 1. Letting go... on design in a time of disruptionhttp://creativecommons.org/licenses/by/2.0 http://www.flickr.com/photos/basheertome/5557362895
  2. 2. napoleon bonaparte for much of human history, we have been on a quest for perfection + control... http://www.flickr.com/photos/ghewgill/5046616680
  3. 3. much of it started with this...movable lead type http://www.flickr.com/photos/purdman1/2875431305
  4. 4. “...there were perhaps 30,000 booksin all of Europe before Gutenbergprinted his bible...less than 50 years laterthere were as many as 10-12 million"“Gutenberg’s Legacy”, University of Texas gutenberg parenthesis http://www.flickr.com/photos/jmwk/3517373312
  5. 5. fewer books printed in Latindemocratisation spread ofof knowledge v.1 knowledge in local languages standardisation wider access to knowledge of spelling for women and the poor development of formal grammar the knock-on effects were nothing short of revolutionary http://www.flickr.com/photos/humblog/452238876
  6. 6. but our ability to capture, store, and constrain knowledge,also led us to believe that knowledge might be a finite thing... http://www.flickr.com/photos/whiteafrican/2938685296
  7. 7. ...that if we experimented long enough, we could discover"the truth" about all sorts of things... http://www.flickr.com/photos/smithsonian/4127624763
  8. 8. iso certified ...and "the best way" to do just about everything... http://www.flickr.com/photos/bigbirdz/4507266406
  9. 9. google patents we protected ideas, and claimed them as our own... http://www.google.com/patents
  10. 10. design thinkingsix sigma we created processes, enabling us to duplicate what wed learned... http://www.flickr.com/photos/siliconbeachtraining/3925458997
  11. 11. industrialisation, automation and globalisation further amplified this...chongqing china http://www.flickr.com/photos/fungleo/4771589650
  12. 12. ...once you can duplicatesomething you can scale it http://www.flickr.com/photos/scobleizer/3009516045
  13. 13. ...and if you can scale it, you can make money http://www.flickr.com/photos/daverugby83/4478007023
  14. 14. bruce mau massive change thanks to the Internet, much of this is starting to unravel... http://www.flickr.com/photos/chadmagiera/265752353
  15. 15. ...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual... http://www.flickr.com/photos/jurvetson/5129303018
  16. 16. social networks act as "amplifiers" spreading messages and ideas... http://www.flickr.com/photos/28misguidedsouls/5522310921
  17. 17. let a product, or idea loose online,and its likely to grow... crazy frog http://www.flickr.com/photos/ricardoalvarez/229045487
  18. 18. the annoying thing but ideas dont just grow, they self-replicate and evolve... http://www.flickr.com/photos/ricardoalvarez/229046257
  19. 19. swine flu mexico often at a pace and intensity that is normally associated with viruses... http://www.flickr.com/photos/eneas/3479302322
  20. 20. this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in... http://www.flickr.com/photos/ricephotos/2679758872
  21. 21. http://www.flickr.com/photos/altemark/39593706
  22. 22. portable, always on,always connected devices have only amplified this http://www.flickr.com/photos/misbehave/2352753067
  23. 23. combine all these things andyou have the perfect storm... http://www.flickr.com/photos/nebraskasc/3659328702
  24. 24. an endless, often over-connected feedback loop... http://www.flickr.com/photos/randysonofrobert/311744213
  25. 25. propelling unexpected ideas to greatness...angry birds http://www.flickr.com/photos/yghelloworld/4965465016
  26. 26. http://www.youtube.com/watch?v=7IcVyvg2Qloenabling new voices... it gets better
  27. 27. egyptian revolution...accelerating change http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
  28. 28. market crash 2011economic crisis 2008 ...or causing chaos on a global scale http://www.flickr.com/photos/mccun934/2899155411
  29. 29. "events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/jmv/3371886
  30. 30. nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges... http://www.flickr.com/photos/z_wenjie/5602616401
  31. 31. the balance of poweris shifting... http://www.flickr.com/photos/jenny-pics/5661879987
  32. 32. “The idea that someone canprogram our consumption is becoming obsolete, and fast.” - Seth Godin “The extraordinary revolution of media choice” http://www.flickr.com/photos/jurvetson/3275235423/
  33. 33. we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner... http://www.flickr.com/photos/arenamontanus/3496433929
  34. 34. users no longer have to wait for us to create experiences for them... http://www.flickr.com/photos/ncanup/3526550845
  35. 35. if something doesnt suit them... http://www.flickr.com/photos/jessehull/163703252
  36. 36. kindle teleprompter ...they can change it http://www.flickr.com/photos/24763767@N03/3907937027
  37. 37. "The world is split into websites thatwork with Instapaper, and stuffthat has now been renderedirrelevant to me.” flipboard@killdozer readability instapaper ...they can improve it http://www.flickr.com/photos/johanl/4818276266
  38. 38. ...enhance ithttp://www.flickr.com/photos/bramus/5222185714
  39. 39. Curation & Social discoverytech support Shopping mall app store Serendipity...(and fun!) ...even compete with it http://twitter.com/#!/joindiaspora
  40. 40. makerbot thing-o-matic 3D printing ...very soon, they will be able to go much further http://www.flickr.com/photos/faircompanies/4955025544
  41. 41. ...this is notnecessarily a bad thing http://www.flickr.com/photos/salty_soul/4737350118
  42. 42. "Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..." http://www.flickr.com/photos/tiseb/13541804
  43. 43. "...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas http://www.flickr.com/photos/emerson12/2682480262
  44. 44. caricature personas in our quest to create perfection,scenarios weve also tended to presume users behave in a generally homogenous way... http://www.flickr.com/photos/carbonnyc/2206470413
  45. 45. complex vs. complicated ...this is increasingly far from the truth http://www.flickr.com/photos/pagedooley/3832910201
  46. 46. marketers often use an audienceof 50 million to mark the "penetration" of a product into society... http://www.flickr.com/photos/alexnormand/5913845927
  47. 47. historically, market penetration took time, (which was usually a good thing)traffic 1963 http://www.flickr.com/photos/tigerzombie/5173624489
  48. 48. traffic 2011 with time came stronger mental models,development of social norms and an understanding of how a product might fit into our lives... http://www.flickr.com/photos/highwaysagency/4542411761
  49. 49. time also enabled us to work out those embarrassing mistakes...sinclair c5 http://www.flickr.com/photos/anachronism_uk/853247355
  50. 50. for better or worse time is now a luxury... http://www.flickr.com/photos/vvvracer/4436798901
  51. 51. ...the big shift as coined by John Seely Brown stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
  52. 52. ...the big shift as coined by John Seely Brown stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
  53. 53. it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/houseofsims/5510707992
  54. 54. by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/sarahreido/4566354684
  55. 55. iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
  56. 56. star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen http://www.youtube.com/watch?v=HPPj6viIBmU
  57. 57. Google+ may reach that milestone in less than half this time... Google + in fact reached this milestone in about 3 months... to the tune of 2million new users a day! http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html
  58. 58. researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of... http://www.flickr.com/photos/wwworks/3156948184
  59. 59. "People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project http://www.flickr.com/photos/tocaboca/5523598823
  60. 60. weve always had different tastes than our siblings ...but this is different. http://www.flickr.com/photos/57123627@N04/5818687047
  61. 61. "My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times http://www.flickr.com/photos/rafaelrobles/4791344184
  62. 62. "I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children... http://www.flickr.com/photos/smaedli/5953114412/
  63. 63. add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deficit different perspectives http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
  64. 64. each of us experiencing, understanding and engaging with products in a slightly different way... interpretations http://www.flickr.com/photos/studiobeerhorst/5929704093
  65. 65. stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store http://www.flickr.com/photos/sparker/460227098
  66. 66. their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom http://www.flickr.com/photos/cdharrison/2407640646
  67. 67. most products will not have this luxury...rubber ducks lost at sea android china http://www.flickr.com/photos/tanj/4432327487
  68. 68. mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail... http://www.flickr.com/photos/tim_and_selena/5051157647/
  69. 69. for each layer of experience there will be trade-offs in complexity nespresso coffee http://www.flickr.com/photos/magnus_d/3162046451
  70. 70. nespresso vs george clooney nespresso and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules http://www.flickr.com/photos/flavouz/3137171590
  71. 71. volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs http://www.flickr.com/photos/zyphbear/446780548
  72. 72. bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most flexible... http://www.flickr.com/photos/22179048@N05/5211091279
  73. 73. enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves... toca boca http://www.flickr.com/photos/tocaboca/5523734441
  74. 74. cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog Design http://www.flickr.com/photos/hodac/2243470147
  75. 75. newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for... http://www.guardian.co.uk/open-platform
  76. 76. they may even be designedwith no primary context at all... http://www.flickr.com/photos/dalbera/3151369718
  77. 77. domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility... http://www.flickr.com/photos/carbonnyc/466394182
  78. 78. and developersin fact, as designers we now have more responsibility than ever before... http://www.flickr.com/photos/seier/2455551478
  79. 79. "A responsibility that is directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow
  80. 80. and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway http://www.flickr.com/photos/peterkaminski/181721075
  81. 81. "We are creating a blueprint together–a design for our collective future."Douglas Rushkoff http://www.flickr.com/photos/jaykayess/4294959440
  82. 82. minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future... http://www.flickr.com/photos/ghewgill/5046616680
  83. 83. "We shape our tools andthereafter our tools shape us."Marshall McLuhan http://www.flickr.com/photos/ghewgill/5046616680
  84. 84. ...what future do we wish to create? http://www.flickr.com/photos/clickflashphotos/3393880262
  85. 85. theres no guarantee that the work we do will have an impact... http://www.flickr.com/photos/stickwithjosh/5288115744
  86. 86. but theres the very real risk that it may... http://www.flickr.com/photos/carbonnyc/3543419506
  87. 87. "Learn from yesterday, live for today,hope for tomorrow. The important thingis not to stop questioning."Albert Einstein http://www.flickr.com/photos/brostad/3547607847
  88. 88. @yiibu scontact uat hello@yiibu.com thank you many thanks to the amazing photographers on http://www.flickr.com/creativecommons/by-2.0 licensed under http://creativecommons.org/licenses/by/2.0 available on http://www.slideshare.net/yiibu/letting-go-9109114 http://www.flickr.com/photos/tinou/453593446