BUSINESS should not be
COMPLICATED
ICON14

Keep It Simple
the zingle story
COMPANY CULTURE
SHOULD NEVER BE IGNORED

WHAT ISYOUR MVP?
the FlightCar story
We are pretty transparently upping our
promise to our guests, and that is why we’re
being so deliberate about this test-an...

NEVER STOP BEING SCRAPPY

183Tips (or at least a few of them..)

Set Expectations High from the Start

What is your company good at?
© 2010 Dave W. Berkus dba The Berkus Press. All rights reserved
Aqcuirer What They Want Wh...

Never say “no”

Ask for help the right way
JJ Ramberg - Keynote
JJ Ramberg - Keynote
JJ Ramberg - Keynote
JJ Ramberg - Keynote
JJ Ramberg - Keynote
JJ Ramberg - Keynote
JJ Ramberg - Keynote
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JJ Ramberg - Keynote

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JJ Ramberg - Keynote

  1. 1. BUSINESS should not be COMPLICATED ICON14
  2. 2.  Keep It Simple the zingle story
  3. 3. COMPANY CULTURE SHOULD NEVER BE IGNORED
  4. 4.  WHAT ISYOUR MVP? the FlightCar story
  5. 5. We are pretty transparently upping our promise to our guests, and that is why we’re being so deliberate about this test-and-adjust period. Delight turns very quickly to expectation.” “Certain things have taken longer to make broadly available than we initially would have liked, but our rollout was designed to be flexible to ensure that the guest experience was always our first priority.” -- Thomas O. Staggs, Disney’s parks and resorts chairman. New York Times. April 2, 2014
  6. 6.  NEVER STOP BEING SCRAPPY
  7. 7.  183Tips (or at least a few of them..)
  8. 8.  Set Expectations High from the Start
  9. 9.  What is your company good at? © 2010 Dave W. Berkus dba The Berkus Press. All rights reserved Aqcuirer What They Want What We Want Likelihood Company 1 Our distribution Their R&D 7 Company 2 Our product Their money 5 Company 3 Our distribution Combine ops for costs 6 Company 4 Our distribution Their money 8
  10. 10.  Never say “no”
  11. 11.  Ask for help the right way

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