The document discusses various topics related to business and company culture including keeping things simple, minimum viable products, managing expectations, remaining scrappy, setting high expectations, focusing on core competencies, acquisition opportunities, and asking for help. It provides quotes from Disney on testing new initiatives and prioritizing customer experience.

1. BUSINESS should not be
COMPLICATED
ICON14

2. 
Keep It Simple
the zingle story

7. COMPANY CULTURE
SHOULD NEVER BE IGNORED

10. 
WHAT ISYOUR MVP?
the FlightCar story

12. We are pretty transparently upping our
promise to our guests, and that is why we’re
being so deliberate about this test-and-adjust
period. Delight turns very quickly to
expectation.”
“Certain things have taken longer to make
broadly available than we initially would have
liked, but our rollout was designed to be
flexible to ensure that the guest experience
was always our first priority.”
-- Thomas O. Staggs, Disney’s parks and resorts
chairman.
New York Times. April 2, 2014

13. 
NEVER STOP BEING SCRAPPY

14. 
183Tips (or at least a few of them..)

15. 
Set Expectations High from the Start

16. 
What is your company good at?
© 2010 Dave W. Berkus dba The Berkus Press. All rights reserved
Aqcuirer What They Want What We Want Likelihood
Company 1 Our distribution Their R&D 7
Company 2 Our product Their money 5
Company 3 Our distribution Combine ops for costs 6
Company 4 Our distribution Their money 8

17. 
Never say “no”

18. 
Ask for help the right way