SlideShare a Scribd company logo
The Growth Booster © 2014
GROWTH
IS A
MINDSET
THAT HELPLESS FEELING….
Ever had doubt about that new product you’re going to launch soon, whether it’s really
going to be the silver bullet to meet the promised growth targets?
Even been puzzled by the choice of routes to growth, not knowing what to prioritise and
where to invest your first and your last dollar?
Ever been under pressure to beat the market and grow your market share faster than
average, or simply keep up?
We have.
It was tough. It was stressful. But we learnt a lot. And we codified our learnings into a
process that takes the guess (not the hard) out of the work.
Because nowadays being average is simply not good enough, we help you find new
paths to growth.
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 2
WE’RE OBSESSED ABOUT GROWTH!
We believe that your business strategy is about numbers
and objectives, how you are going to meet them, and the
required factors of success you need to build to get there.
We believe that your marketing strategy is about people,
how you are going to connect with them and build a
relationship, and thereby your brand.
We believe that if you understand people intimately, if you
build the supporting skills and capabilities, you’re
unbeatable.
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 3
YOUR BRAND CAN BE THE GREATEST
4INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
WE CAN HELP TAKE YOUR BRAND AND
BUSINESS TO THE NEXT LEVEL
5INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
We’ve been schooled through some of the best marketing companies in the world, so
yes, we know all about insights, innovation, new product development and introduction,
go-to-market, brand proposition, range architecture, segmentation, equity, advertising
and communication, marketing efficiency, digital and mobile marketing, shopper and
trade, etc, etc, etc…
But the main thing we’ve learnt is that no two companies are the same, no two problems
are the same and that the only constant is change…
So we have built a process that is open and flexible, and we pride ourselves being
amongst the best at identifying the core problem and its root causes. Yours, not
another company’s. So you have a plan that works.
We are trusted advisors and change agents.
We don’t have a magic pill, but we have a secret recipe. Here it is.
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 6
IMAGINE YOUR BRAND AT THE SPEED OF LIGHT!
THE UNIVERSE IS MADE OF ATOMS
7INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
We use an iterative process from the macro picture to the granular and back
and back and back.
This convergence / divergence cycling ensures your strategy and your plans
build on each other, are integrated and consistent, and that the result you get is
rock hard.
On top of that, we use the key strategic and marketing tools to audit, analyse,
benchmark and recommend how to grow your brand and business beyond
expectations:
-boosting market share
-expanding your category through new users, new usages, etc
-creating or entering new markets
All whilst keeping an eye on the key trends, so as to be future-proof.
CONSULTANTS ARE ALL THE SAME?
8INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
We realise we can’t know your business and industry as well as you do.
We also know that a successful strategy is one that is implemented, not one that stays in
the drawer.
After all, we’re only as good as our latest project!
So we don’t go away, put things in a black box, shake it, and come back with a nice little
report and a short presentation to go through it – thank you very much.
No. We work with you and your team. If possible, we like to work at your
offices. We facilitate the process and take you through it step by step. It’s a win-win-win,
for you!
•  You have the best people and industry knowledge – no need to reinvent the wheel.
•  You get coaching and development – we teach you to fish!
•  And, most importantly, you get engagement from the team from day one, so the buy-
in is there and implementation can roll out smoothly.
9INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
WE’RE NOT JEDI MASTERS
10
But we’re training hard!
In the meantime, we are great coaches !
From executive coaching of a CMO who needs new ideas, keep up to
speed with best practices or simply to feel challenged,
To mentoring of high-potential individuals, helping them be their best,
To issue-based workshops, turning teams into high-performing teams.
We won’t go through marketing 101.
We’ll help you take your marketing leadership to the next level:
-Get more business impact and stronger results
-Inspire and Motivate
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
MAY THE FORCE BE WITH YOUR BUSINESS
11INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
SO, ARE WE ANY GOOD?
12
No…
We’re not “good”…
We’re excellent, fantastic, amazing !
But don’t take our word for it, check our credentials, testimonials and references
on our website.
We’ve got experience with many blue-chip companies in Europe and Australia,
including Kimberly-Clark, Johnson & Johnson, IBM, Samsung, Unilever, Nestle,
Pepsi, Optus…
Or better: put us to the test !
Let’s have a coffee together. We won’t sell you anything. We’ll just start to help
you identify and solve your toughest business problems!
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
ARE YOU READY TO PUMP SOME IRON AND
BUILD YOUR BRAND MUSCLES?
13INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
Then, let’s meet and have a coffee.
What’s the worst that can happen? Free coffee…
Now, what’s the best that can happen: some new thinking and insights…
In just one hour….
Wow – that sure is good ! info@thegrowthbooster.com
ONE MORE THING
We love what we do, and that shows in our work.
We take pride in our work and love building brands and
businesses.
At the end of the day, our success depends on yours and
we’re only as good as our last project.
We don’t want you to be satisfied, we want you to be
delighted, so you come back and spread the word!
You’ll be proud to be working with us.
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 14
INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
LET’S TAKE YOUR BUSINESS TO THE NEXT LEVEL
STRATEGY & MARKETING CONSULTING

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About extraordinary business growth

  • 1. The Growth Booster © 2014 GROWTH IS A MINDSET
  • 2. THAT HELPLESS FEELING…. Ever had doubt about that new product you’re going to launch soon, whether it’s really going to be the silver bullet to meet the promised growth targets? Even been puzzled by the choice of routes to growth, not knowing what to prioritise and where to invest your first and your last dollar? Ever been under pressure to beat the market and grow your market share faster than average, or simply keep up? We have. It was tough. It was stressful. But we learnt a lot. And we codified our learnings into a process that takes the guess (not the hard) out of the work. Because nowadays being average is simply not good enough, we help you find new paths to growth. INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 2
  • 3. WE’RE OBSESSED ABOUT GROWTH! We believe that your business strategy is about numbers and objectives, how you are going to meet them, and the required factors of success you need to build to get there. We believe that your marketing strategy is about people, how you are going to connect with them and build a relationship, and thereby your brand. We believe that if you understand people intimately, if you build the supporting skills and capabilities, you’re unbeatable. INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 3
  • 4. YOUR BRAND CAN BE THE GREATEST 4INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
  • 5. WE CAN HELP TAKE YOUR BRAND AND BUSINESS TO THE NEXT LEVEL 5INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM We’ve been schooled through some of the best marketing companies in the world, so yes, we know all about insights, innovation, new product development and introduction, go-to-market, brand proposition, range architecture, segmentation, equity, advertising and communication, marketing efficiency, digital and mobile marketing, shopper and trade, etc, etc, etc… But the main thing we’ve learnt is that no two companies are the same, no two problems are the same and that the only constant is change… So we have built a process that is open and flexible, and we pride ourselves being amongst the best at identifying the core problem and its root causes. Yours, not another company’s. So you have a plan that works. We are trusted advisors and change agents. We don’t have a magic pill, but we have a secret recipe. Here it is.
  • 6. INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 6 IMAGINE YOUR BRAND AT THE SPEED OF LIGHT!
  • 7. THE UNIVERSE IS MADE OF ATOMS 7INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM We use an iterative process from the macro picture to the granular and back and back and back. This convergence / divergence cycling ensures your strategy and your plans build on each other, are integrated and consistent, and that the result you get is rock hard. On top of that, we use the key strategic and marketing tools to audit, analyse, benchmark and recommend how to grow your brand and business beyond expectations: -boosting market share -expanding your category through new users, new usages, etc -creating or entering new markets All whilst keeping an eye on the key trends, so as to be future-proof.
  • 8. CONSULTANTS ARE ALL THE SAME? 8INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM We realise we can’t know your business and industry as well as you do. We also know that a successful strategy is one that is implemented, not one that stays in the drawer. After all, we’re only as good as our latest project! So we don’t go away, put things in a black box, shake it, and come back with a nice little report and a short presentation to go through it – thank you very much. No. We work with you and your team. If possible, we like to work at your offices. We facilitate the process and take you through it step by step. It’s a win-win-win, for you! •  You have the best people and industry knowledge – no need to reinvent the wheel. •  You get coaching and development – we teach you to fish! •  And, most importantly, you get engagement from the team from day one, so the buy- in is there and implementation can roll out smoothly.
  • 9. 9INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
  • 10. WE’RE NOT JEDI MASTERS 10 But we’re training hard! In the meantime, we are great coaches ! From executive coaching of a CMO who needs new ideas, keep up to speed with best practices or simply to feel challenged, To mentoring of high-potential individuals, helping them be their best, To issue-based workshops, turning teams into high-performing teams. We won’t go through marketing 101. We’ll help you take your marketing leadership to the next level: -Get more business impact and stronger results -Inspire and Motivate INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
  • 11. MAY THE FORCE BE WITH YOUR BUSINESS 11INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
  • 12. SO, ARE WE ANY GOOD? 12 No… We’re not “good”… We’re excellent, fantastic, amazing ! But don’t take our word for it, check our credentials, testimonials and references on our website. We’ve got experience with many blue-chip companies in Europe and Australia, including Kimberly-Clark, Johnson & Johnson, IBM, Samsung, Unilever, Nestle, Pepsi, Optus… Or better: put us to the test ! Let’s have a coffee together. We won’t sell you anything. We’ll just start to help you identify and solve your toughest business problems! INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM
  • 13. ARE YOU READY TO PUMP SOME IRON AND BUILD YOUR BRAND MUSCLES? 13INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM Then, let’s meet and have a coffee. What’s the worst that can happen? Free coffee… Now, what’s the best that can happen: some new thinking and insights… In just one hour…. Wow – that sure is good ! info@thegrowthbooster.com
  • 14. ONE MORE THING We love what we do, and that shows in our work. We take pride in our work and love building brands and businesses. At the end of the day, our success depends on yours and we’re only as good as our last project. We don’t want you to be satisfied, we want you to be delighted, so you come back and spread the word! You’ll be proud to be working with us. INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM 14
  • 15. INFO@THEGROWTHBOOSTER.COM © THE GROWTH BOOSTER 2014 WWW.THEGROWTHBOOSTER.COM LET’S TAKE YOUR BUSINESS TO THE NEXT LEVEL STRATEGY & MARKETING CONSULTING