SlideShare a Scribd company logo
1 of 6
CRAFTING A LEGACY
BRAND BUILDING
HTTPS://INDUSFLYSERVICES.COM/
WELCOME TO
OUR COMPANY
IndusFly Services stands as the epitome of brand building
excellence. With a visionary approach and innovative
strategies, they redefine brand identities, cultivating
distinct narratives that resonate. Their comprehensive
services, from creative design to strategic marketing,
position businesses for lasting success, making IndusFly
the foremost choice for those aiming to build impactful,
enduring brands.
WHAT IS BRAND BUILDING ?
Brand building is the strategic process of
creating and enhancing a distinctive brand
identity. It involves shaping perceptions,
fostering emotional connections, and
establishing a unique market position to drive
customer loyalty, recognition, and trust,
ultimately contributing to long-term success
and differentiation in the market.
POINTS TO REMEMBER
• Understanding Target Audience
• Defining Brand Values and Mission
• Creating a Unique Brand Identity
• Crafting a Compelling Brand Story
• Consistent Branding Across Channels
• Building Brand Recognition
• Delivering Consistent Customer Experience
• Engaging in Social Media and Content Marketing
• Monitoring and Adapting
• Fostering Brand Loyalty
• Measuring Success and Adjusting Strategies
Brand Identity Development
Consistent Visual Elements
Establishing a unique and memorable brand identity that reflects the values,
personality, and essence of the business.
Utilizing consistent logos, colors, fonts, and imagery to create a cohesive and
recognizable brand image across all platforms.
Strategic Positioning
Identifying and occupying a distinctive position in the market that sets the
brand apart from competitors.
Brand Consistency
Ensuring that brand values, messaging, and visual elements are consistently
applied across all touchpoints, including online and offline channels.
KEY FEATURES
IS BRAND BUILDING IS
EFFECTIVE
Yes, brand building is highly effective for
business. A strong brand enhances visibility,
fosters customer trust, and differentiates a
business from competitors. It creates
emotional connections, encourages customer
loyalty, and contributes to long-term success
by positively influencing consumer
perceptions and driving customer choice.

More Related Content

Similar to Brand Building Crafting a Legacy.pptx

WHAT IS BRANDING how to build a brand.pdf
WHAT IS BRANDING how to build a brand.pdfWHAT IS BRANDING how to build a brand.pdf
WHAT IS BRANDING how to build a brand.pdfAEADS
 
The Power of Consistency in Brand Marketing.pptx
The Power of Consistency in Brand Marketing.pptxThe Power of Consistency in Brand Marketing.pptx
The Power of Consistency in Brand Marketing.pptxmuralimanohar71
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Enhancing Brand Image Through Sponsorship & Event Management.pdf
Enhancing Brand Image Through Sponsorship & Event Management.pdfEnhancing Brand Image Through Sponsorship & Event Management.pdf
Enhancing Brand Image Through Sponsorship & Event Management.pdfJackSparrow11348
 
Sonikboom productions portfolio aug 2015
Sonikboom productions portfolio aug 2015Sonikboom productions portfolio aug 2015
Sonikboom productions portfolio aug 2015JoshuaBuckham1234
 
Branding Strategies: How to Build and Grow Your Brand
Branding Strategies: How to Build and Grow Your Brand Branding Strategies: How to Build and Grow Your Brand
Branding Strategies: How to Build and Grow Your Brand Rahul Ghorpade
 
Isilumko Activate Company.pdf
Isilumko Activate Company.pdfIsilumko Activate Company.pdf
Isilumko Activate Company.pdfBackLink15
 
Vital Branding Overview 2014
Vital Branding Overview 2014Vital Branding Overview 2014
Vital Branding Overview 2014Vital Branding
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochureguest3296d7
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochureguest3296d7
 
Phoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business IdentityPhoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business IdentityElly and Nora Creative
 
Bailey Overview
Bailey OverviewBailey Overview
Bailey Overviewjglebe
 
Bailey Overview
Bailey OverviewBailey Overview
Bailey OverviewCKBailey
 

Similar to Brand Building Crafting a Legacy.pptx (20)

BrandConsultive Credentials
BrandConsultive CredentialsBrandConsultive Credentials
BrandConsultive Credentials
 
Scaling Your Home Services Business The Branding Blueprint
Scaling Your Home Services Business The Branding BlueprintScaling Your Home Services Business The Branding Blueprint
Scaling Your Home Services Business The Branding Blueprint
 
WHAT IS BRANDING how to build a brand.pdf
WHAT IS BRANDING how to build a brand.pdfWHAT IS BRANDING how to build a brand.pdf
WHAT IS BRANDING how to build a brand.pdf
 
The Power of Consistency in Brand Marketing.pptx
The Power of Consistency in Brand Marketing.pptxThe Power of Consistency in Brand Marketing.pptx
The Power of Consistency in Brand Marketing.pptx
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Enhancing Brand Image Through Sponsorship & Event Management.pdf
Enhancing Brand Image Through Sponsorship & Event Management.pdfEnhancing Brand Image Through Sponsorship & Event Management.pdf
Enhancing Brand Image Through Sponsorship & Event Management.pdf
 
Identiture Client Guide
Identiture Client GuideIdentiture Client Guide
Identiture Client Guide
 
Impact Of Branding In Marketing
Impact Of Branding In MarketingImpact Of Branding In Marketing
Impact Of Branding In Marketing
 
Sonikboom productions portfolio aug 2015
Sonikboom productions portfolio aug 2015Sonikboom productions portfolio aug 2015
Sonikboom productions portfolio aug 2015
 
Branding.pptx
Branding.pptxBranding.pptx
Branding.pptx
 
Branding Strategies: How to Build and Grow Your Brand
Branding Strategies: How to Build and Grow Your Brand Branding Strategies: How to Build and Grow Your Brand
Branding Strategies: How to Build and Grow Your Brand
 
Isilumko Activate Company.pdf
Isilumko Activate Company.pdfIsilumko Activate Company.pdf
Isilumko Activate Company.pdf
 
Vital Branding Overview 2014
Vital Branding Overview 2014Vital Branding Overview 2014
Vital Branding Overview 2014
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
 
Phoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business IdentityPhoenix Branding Agency: Boost Your Business Identity
Phoenix Branding Agency: Boost Your Business Identity
 
Bailey Overview
Bailey OverviewBailey Overview
Bailey Overview
 
Bailey Overview
Bailey OverviewBailey Overview
Bailey Overview
 
Bailey Overview
Bailey OverviewBailey Overview
Bailey Overview
 
Bailey Overview
Bailey OverviewBailey Overview
Bailey Overview
 

More from indusflys

Website development navigating the digital landscape.pdf
Website development navigating the digital landscape.pdfWebsite development navigating the digital landscape.pdf
Website development navigating the digital landscape.pdfindusflys
 
App development crafting tomorrow's solutions.pdf
App development crafting tomorrow's solutions.pdfApp development crafting tomorrow's solutions.pdf
App development crafting tomorrow's solutions.pdfindusflys
 
Mobile App Development Company .pptx
Mobile App Development Company .pptxMobile App Development Company .pptx
Mobile App Development Company .pptxindusflys
 
Mobile App Development Company .pdf
Mobile App Development Company .pdfMobile App Development Company .pdf
Mobile App Development Company .pdfindusflys
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptxindusflys
 
Digital Marketing.pdf
Digital Marketing.pdfDigital Marketing.pdf
Digital Marketing.pdfindusflys
 

More from indusflys (6)

Website development navigating the digital landscape.pdf
Website development navigating the digital landscape.pdfWebsite development navigating the digital landscape.pdf
Website development navigating the digital landscape.pdf
 
App development crafting tomorrow's solutions.pdf
App development crafting tomorrow's solutions.pdfApp development crafting tomorrow's solutions.pdf
App development crafting tomorrow's solutions.pdf
 
Mobile App Development Company .pptx
Mobile App Development Company .pptxMobile App Development Company .pptx
Mobile App Development Company .pptx
 
Mobile App Development Company .pdf
Mobile App Development Company .pdfMobile App Development Company .pdf
Mobile App Development Company .pdf
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
 
Digital Marketing.pdf
Digital Marketing.pdfDigital Marketing.pdf
Digital Marketing.pdf
 

Recently uploaded

Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxelizabethella096
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Md najmul Islam
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintActionVictoria Gaitskell
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 

Recently uploaded (20)

Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintAction
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 

Brand Building Crafting a Legacy.pptx

  • 1. CRAFTING A LEGACY BRAND BUILDING HTTPS://INDUSFLYSERVICES.COM/
  • 2. WELCOME TO OUR COMPANY IndusFly Services stands as the epitome of brand building excellence. With a visionary approach and innovative strategies, they redefine brand identities, cultivating distinct narratives that resonate. Their comprehensive services, from creative design to strategic marketing, position businesses for lasting success, making IndusFly the foremost choice for those aiming to build impactful, enduring brands.
  • 3. WHAT IS BRAND BUILDING ? Brand building is the strategic process of creating and enhancing a distinctive brand identity. It involves shaping perceptions, fostering emotional connections, and establishing a unique market position to drive customer loyalty, recognition, and trust, ultimately contributing to long-term success and differentiation in the market.
  • 4. POINTS TO REMEMBER • Understanding Target Audience • Defining Brand Values and Mission • Creating a Unique Brand Identity • Crafting a Compelling Brand Story • Consistent Branding Across Channels • Building Brand Recognition • Delivering Consistent Customer Experience • Engaging in Social Media and Content Marketing • Monitoring and Adapting • Fostering Brand Loyalty • Measuring Success and Adjusting Strategies
  • 5. Brand Identity Development Consistent Visual Elements Establishing a unique and memorable brand identity that reflects the values, personality, and essence of the business. Utilizing consistent logos, colors, fonts, and imagery to create a cohesive and recognizable brand image across all platforms. Strategic Positioning Identifying and occupying a distinctive position in the market that sets the brand apart from competitors. Brand Consistency Ensuring that brand values, messaging, and visual elements are consistently applied across all touchpoints, including online and offline channels. KEY FEATURES
  • 6. IS BRAND BUILDING IS EFFECTIVE Yes, brand building is highly effective for business. A strong brand enhances visibility, fosters customer trust, and differentiates a business from competitors. It creates emotional connections, encourages customer loyalty, and contributes to long-term success by positively influencing consumer perceptions and driving customer choice.