Millennials are called the “selfie generations” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we take a selfie, it becomes part of our personal brand online—the brand image that defines who we are, what we like and what we stand for

1. Dr Indiwan Seto Wahjuwibowo, MSi
Dosen Komunikasi UNIVERSITAS MULTIMEDIA NUSANTARA TANGERANG BANTEN
GENERASI SELFIE DAN ANCAMAN
PELEMAHAN DAYA BELI

2. INTRODUCTIONGENERASI SELFIE DAN
ANCAMAN PELEMAHAN
DAYA BELI

4. I N D I W A N S E T O W A H J U W I B O W O
0 8 2 1 1 2 2 9 7 6 6 0
4
Dr Indiwan seto wahju W. MSi
Tangerang, 8 Maret 1966
Residence:
Jl.Zeta Raya 112 Kodya
Tangerang Banten
Telp 021 5513947
Pengalaman Kerja
1993- 2005 wartawan LKBN Antara
2005 –2009 Kepala Unit Lembaga PJA
2009-2012 Editor di LKBN ANTARA
2010-kini Dosen Komunikasi di UMN
Pendidikan
1992 lulus S1 Komunikasi UGM
2003 Lulus S2 Komunikasi UI
2014 Lulus S3 Komunikasi UI

5. ► Millennials are called the “selfie generations” It
might seem like a dis, but smart publishers know that
it’s actually a good thing.
► It means millennials are self-aware, selective and
smart. When we take a selfie, it becomes part of
our personal brand online—the brand image that
defines who we are, what we like and what we
stand for
https://www.saydaily.com/2014/12/selfie-generation

6. WHO ?
► While members of previous generations would
rather floss than see themselves in a video, we
post selfies to Instagram and Vine constantly.
We’re not afraid to put ourselves out there—and
you shouldn’t be either.
► If you look a bit closer at the selfie generation, and
take some cues from our quirkiness and self-
deprecating wit, you might just let a few of us off the
hook. https://www.saydaily.com/2014/12/selfie-generation

7. We’re self-aware.
► We know what we look like to our families, our friends,
and our employers. We know what it means to be
funny, to be put together, and to be socially minded. We
also understand, on the flip side, how reading your
content or purchasing your product can either
improve or degrade our ever-changing self-image. Make
sure that your content speaks to our need for reflection
and self-improvement.
https://www.saydaily.com/2014/12/selfie-generation

8. We’re social.
► Millennials share everything. From Twitter to Airbnb, we
know that nothing we buy or do or even read will stay
private for long, and we like it that way.
► So when we’re looking for good content online, we look
not only for content that’s technically easily shareable,
but content that speaks to us personally.
► Listicles, how-tos and testimonial tell-alls allow us to see
ourselves in your content.
Molly Soat is a millennial and a staff writer for Marketing News and Marketing News
Weekly.https://www.saydaily.com/2014/12/selfie-generation

9. We’re mobile.
► Selfies are taken on the go: on train platforms
and at every bar and restaurant in the country.
► Make sure anything you’re throwing at us is
mobile-ready. Better yet, create an app.
► We love apps: they’re easier and more pleasant
to use than mobile sites, and it makes us feel
more connected to the content.
https://www.saydaily.com/2014/12/selfie-generation

10. We’re Brave.
► We’re not afraid to look silly or scrubby in a selfie or Vine
video. We’ll try things like a salad from a vending
machine and meatloaf cupcakes.
► Create content and products that let us think
differently about what we consume and read. We’ll try
something that’s outside the box if you just give us a
chance. We’re brave, and you should be too.
► https://www.saydaily.com/2014/12/selfie-generation

11. We’re selective.
For all of the above reasons, we’re picky. We vet the things
we consumer very carefully, and we take great pains to
make sure that whatever we consume is reputable.
Online reviews, and word-of-mouth reputation, are more
important now than ever. Make sure that your brand is
projecting an image of quality, trendiness and timelessness:
that’s the ‘special sauce’ of reaching millennials (today,
anyway).
https://www.saydaily.com/2014/12/selfie-generation

12. We’re Smart.
► We’re no dummies—despite what we may look like
making duck faces in front of bathroom mirrors. Millennials
have a healthy distrust of brands and advertising, and
we vote with our clicks and our wallets.
► This final advice is simple: be smart. Be smart about your
content, your brand, your products and your reputation.
Think ahead. Be smart not just about what millennials
are reading today, but about what that will mean
tomorrow.
https://www.saydaily.com/2014/12/selfie-generation

14. INDUSTRI 4.0
• Secara singkat, pengertian industri 4.0 adalah tren di dunia
industri yang menggabungkan teknologi otomatisasi dengan
teknologi cyber.
• Pada industri 4.0, teknologi manufaktur sudah masuk pada
tren otomatisasi dan pertukaran data. Hal tersebut mencakup
sistem cyber-fisik, internet of things (IoT), komputasi awan,
dan komputasi kognitif.

15. INDUSTRI 4.0
• Revolusi industri 4.0 akan membawa banyak perubahan
dengan segala konsekuensinya, industri akan semakin
kompak dan efisien. Namun ada pula risiko yang
mungkin muncul, misalnya berkurangnya Sumber Daya
Manusia karena digantikan oleh mesin atau robot.
• Dunia saat ini memang tengah mencermati revolusi
industri 4.0 ini secara saksama. Berjuta peluang ada di
situ, tapi di sisi lain terdapat berjuta tantangan yang
harus dihadapi.

16. ANCAMAN
1. Selfie menghabiskan waktu
2. Selfie hanya untuk egoism semata
3. Tidak memperdulikan lingkungan
4. Selfie membuat malas bekerja
5. Ketergantungan
6. Hidup di dunia maya, tidak membumi dan tidak berakar ke
bawah
7. Hanya mencoba sesuatu yang baru, tidak perduli boros
8. Turunnya daya beli/ pelemahan daya beli
9. Konsumerisme/jadi sasaran belaka/objek pihak lain

17. PELUANG
1. Menghasilkan uang
( youtuber/endoser)
2. Jadi duta produk/program/wilayah
3. Terkenal dan berpengaruh
4. Gampang cari kerja/interaksi/relasi
5. Gampang dapat jodoh yang sesuai
6. Tidak semua Milenial tertarik terjun di bidang ini
7. Dunia internet semakin maju, teknologi video dan audio
semakin baik dan gampang dioperasikan

18. PELUANG
1. Menghasilkan uang
( youtuber/endoser)
2. Jadi duta produk/program/wilayah
3. Terkenal dan berpengaruh
4. Gampang cari kerja/interaksi/relasi
5. Gampang dapat jodoh yang sesuai
6. Tidak semua Milenial tertarik terjun di bidang ini
7. Dunia internet semakin maju, teknologi video dan audio
semakin baik dan gampang dioperasikan

19. Dr Indiwan Seto Wahjuwibowo, MSi
Dosen Komunikasi UNIVVERSITAS MULTIMEDIA NUSANTARA TANGERANG BANTEN

22. JADI?