This document provides tips for optimizing blogs to drive marketing success. It recommends publishing blog posts frequently, as often as 16-20 times per month, to attract more website visitors and leads. The blog should be optimized for search engines through keywords and frequent updates to increase search rankings. Calls to action in blog posts and sidebars can introduce readers to offers and start qualifying leads. Social sharing buttons can also extend the reach of content beyond a company's own network. Frequent, optimized blogging builds trust and visibility to impact purchasing decisions and business results.