Even though marketing automation and personalization might sound like two different aspects, in order to capture both the loyalty and the interest of the customers, you need to ensure that despite the marketing automation, personalization is not lost. If this balance can be attained, then there is no upper limit to what can be achieved.

1. INTERNET MARKETING
STRATEGIES DEVISED
USING AUTOMATION
WWW.BLACKBEARDESIGN.COM

2. 01.
02.
03.
04.
GoingViral
Introduction
MakingUsersFamous
KnowingtheCustomers
CONTENTS

3. INTRODUCTION
Thereareanumberofcompanieswhichtendtobeunderthe
impressionthatiftheirmarketingbudgetisnotbigenough,
theycannotbesuccessful.Thetruth,however,isjustthe
opposite.Let’staketheexamplesofcompaniessuchasAirbnb,
Dropbox,andInstagramwhichwereabletoreachthezenithof
successwithoutspendingvirtuallyanything.Thesamecanbe
replicatedbyanycompany,includingyours.Thetrickliesin
usingtherightmarketingtechniqueswhicharedevisedby
successfulinternetmarketingcompanies,afewofwhichareas
follows–

4. GOING VIRAL
Wehaveallheardaboutwebsitesgoingviralwhenusersvisitthesiteand
sharethelinkwiththerestoftheworld.However,withsomuchcontent
available,itcanbequiteadauntingtask,gettinganythingnoticedthat
tooonamassivescale;moreover,whywouldanyoneshareyourwebsitein
thefirstplace?Thesecrettoattractingeveryoneliesinoffering
incentiveswhichcompeltheuserstoshareyourwebsite.
Inordertobetterunderstandtheconceptofmakingyourwebsiteviral,
let’stalkabouttheDropboxmodel.Dropboxhappenstobeacloudstorage
serviceinwhichonsigningupforanaccount,yougetlimitedstorage,but
oninvitingfriends,usersgetadditionalstoragespaceatnoextracost.
ThesameisreplicatedbythegamingwebsiteZynga,inwhichyoucanplay
certaingamesforfreebutafteracertainlevel,youneedtoinviteyour
friendsinordertoreachthenextlevel.

5. MAKING
USERS
FAMOUS
Contentmarketingisanexpensive
propositionbuttheproblemofhighcost
canbesolvedifthecontentisgenerated
bytheuseronly.Atypicalexampleof
thatisYouMozwherethecontent
generatedbytheusersisleveragedby
thecompanytotheiradvantage.The
submissionsmadebytheusersundoubtedly
needtobemoderatedbutoncethatis
done,theentireprocesscanbe
automated.Thiswillsaveyoualoton
costoverheads.
Thebiggestadvantageisthatpeopletend
tobelievemoreinwhatissaidbythird-
partiesratherthanwhatisspokenby
yourcompany.Thismethodthushasdual
benefits.

6. KNOWING
THE
CUSTOMERS
Itishighlyessentialtoknowyour
targetaudience,theirsourcesof
information,whatitisthatthey
needandhowdidtheyfindyour
website?Thesearesomeofthe
essentialquestions,theanswersto
whichmustbefoundbefore
automatingyourentiremarketing
strategy.Eventhoughmarketing
automationandpersonalization
mightsoundliketwodifferent
aspects,inordertocaptureboth
theloyaltyandtheinterestofthe
customers,youneedtoensurethat
despitethemarketingautomation,
personalizationisnotlost.If
thisbalancecanbeattained,then
thereisnoupperlimittowhatcan
beachieved.