iMedia Brand Summit - Sept 2010 Brands are challenged to build emotional online connections with consumers in an increasingly fragmented world. While the digital environment is constantly changing, the emergence of new technologies, platforms and ad formats can inspire out-of-the-box thinking that not only engages consumers with brands in new and delightful ways, but also enables a solid ROI. Mitch Spolan, VP, north american field sales, Yahoo!, and Mary Stack, vice president of media planning & partnerships, Discovery Communications, will look at how new formats and technologies are improving the online advertising experience, providing marketers with a creative canvas, and offering users a more interactive brand experience that drives meaningful consumer engagement. Spolan and Stack will help brand marketers move beyond the banner ad to create a true ‘wow factor’ with consumers. Through a showcase of advertising campaigns, you’ll learn how to evolve the advertising experience as the digital media space matures, how to leverage innovative new platforms, programming, products and tools being developed to help marketers maximize their impact online, and of course, how to measure success.

1. How to
Channel
Creativity
through New
Technology
and New
Media

2. Agenda
12
11 1
10 2
Q/A
9 3
8 4
7
6 5

11. Persuasion.

12. influence
consumers
Mia’s
behavior

13. Advertising.

14. clutter

15. clutter

16. innovation

28. FMO

29. FMO

30. FMO
Hello, Spring!

31. FMO
Proud sponsor
of Moms.

32. FMO
Tonight. 8:00.

33. FMO

34. FMO

35. FMO

36. FMO
Donate
to Chile

39. “Roughly 70% - 80% of Y! autos
visitors and Y! auto searchers are in-
market for a new vehicle – the
majority of whom are early in the
shopping process, their loyalty still
undeveloped”

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44. 30 days
“chevy malibu”

45. 30 days
“chevy malibu”

46. 60 days
“chevy malibu”

47. 90 days
“chevy malibu”

48. 180 days
“chevy malibu”

49. 360 days
“chevy malibu”

50. 551 days
no search box.

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