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What is IMAGINE for me? 
A Customer’s Perspective on DMN 
http://www.imagine-futurefactory.eu 
Frank Werner (Software AG)
Agenda 
• Manufacturers‘ perspective 
• IMAGINE SWOT 
• IMAGINE DMN Framework 
• IMAGINE Lifecycle Methodology 
• IMAGINE Value proposition 
• Living Lab Use Cases 
• Choose your way 
Why? 
What? 
How?
3 
Manufacturers perspective 
Supply Chain Challenges 
28 September 2014 Source: Global Manufacturing Outlook 2014, KPMG
Manufacturers perspective 
4 
Profitability 
Somewhat effective Semi-automated, limited insight to drive competitive differentiation 
Effective Automated, some insights to drive competitive differentiation 
Very effective Highly automated and integrated, insights drive significant competitive differentiation 
To automate & integrate 
the businesses 
To provide coherent 
information flow 
To insure business 
continuity and reduce 
process interruptions 
COMPETITIVE ADVANTAGE 
28 September 2014 Source: Global Manufacturing Outlook 2014, KPMG
Internal environment 
Strengths Weaknesses 
1. Different knowledge & expertise of IMAGINE 
consortium members 
2. IMAGINE Living Labs as a source of innovation 
support infrastructure 
3. Novel comprehensive IMAGINE methodology 
supported by ICT solution 
4. IMAGINE solution’s compatibility with other 
enterprise software solutions and applicability to 
different industry domains 
1. Heterogeneous nature of the IMAGINE 
consortium members 
2. No clear vision on the further IMAGINE 
development 
3. Lack of IMAGINE Brand Awareness 
External environment 
Opportunities Threats 
1. Evolution of BPM programs: IBO 
2. Rise of volume and complexity of corporate 
data volumes & ecosystems 
3. Growth of Cloud and software-as-a-service (SaaS) 
models 
4. IT/OT convergence 
5. Spread of crowdsourcing techniques & gamification 
6. EU support for innovation 
1. Cyclical nature of software industry and its 
dependence on the state of economy 
2. Old traditional industry policy in EU 
(Intellectual property right protection (IPR), 
standards and regulations) 
3. Slow innovation diffusion process and 
unwillingness to adapt new technologies 
5 
IMAGINE - SWOT 
28 September 2014
• Relies on end-to-end 
integrated ICT solutions 
• Market-oriented with 
focus on value chain 
streamlining and 
support for innovative 
business models 
• Interoperability & 
business continuity 
IMAGINE DMN Framework 
End-to-end management of DMN 
Configure Design 
Monitor & 
Manage 
blueprint blueprint blueprint blueprint 
Planning Sourcing Manufacture Deliver 
Production 
Project 
O1.1 
O1.1. 
1 
O1.1. 
2 
O1.2 
O1.2 
Collaboration platform & Information Bus 
CRM ERP SPC WMS APS LIMS 
Date 6
IMAGINE Lifecycle Methodology 
7 
28 September 2014
8 
Value Proposition 
28 September 2014 
Support & 
Training 
Novel 
comprehensive 
methodology 
Usability 
Ready-to use & 
industry-specific, 
customized 
adaptors 
Easy-to-use 
Functionality 
Fast-cost-optimized 
suppliers selection 
Collaboration 
Reliability & 
Stability 
Interoperability 
Compliance with 
different IT 
systems 
Automation within 
entire value chain 
DMN methodology 
& software solution 
BUSINESS AGILITY & 
CONTINUITY 
GREATER TIME 
EFFICIENCY 
COHERENT DATA 
EXCHANGE 
SUPPORT FOR 
INNOVATIONS
Industry Domain 
Living 
Lab 
Main Area of Use Key Value 
Generic Evaluation *) 
Results 
Aerospace and 
Defense Industry 
EADS 
Partner search & digital 
design process 
Functionality 4,04/5 
Automotive Industry CRF 
Data exchange and agile 
communication in cases 
of emergency and 
business interruptions 
Functionality 
Interoperability 
3,62/5 
Industry Agnostic IPA 
Data exchange, 
communication & 
updates (network level) 
Functionality 
Interoperability 3,0/5 
Furniture Industry AIDIMA 
Data exchange, partner 
search, product 
development 
Usability 3,86/5 
Engineering Sector UoW 
Partner search (IMAGINE 
adaptors for low cost 
interfaces) 
Functionality 
Reliability 
Interoperability 
3,17/5 
9 
Living Labs use cases 
28 September 2014 *) This evaluation does not contain customizations as only the generic platform is evaluated
S/W solutions adapted to specific 
business requirements 
Innovation approach & 
development perspective 
Novel DMN methodology 
10 
Choose your way 
28 September 2014 
Integrate & introduce the 
i_Platform to your partners 
Use the IMAGINE software 
solution 
Include the developed tool in 
your excising tools portfolio 
Introduce your own tool 
Enhance your business operations 
with the novel managerial approach 
Use the DMN methodology
Thank you for your attention! 
http://www.imagine-futurefactory.eu info@imagine-futurefactory.eu 
ImagineFF Imagine Future Factory 
ImagineFutureFactory ImagineFutureFactory 
28 September 2014

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What is IMAGINE for me?

  • 1. What is IMAGINE for me? A Customer’s Perspective on DMN http://www.imagine-futurefactory.eu Frank Werner (Software AG)
  • 2. Agenda • Manufacturers‘ perspective • IMAGINE SWOT • IMAGINE DMN Framework • IMAGINE Lifecycle Methodology • IMAGINE Value proposition • Living Lab Use Cases • Choose your way Why? What? How?
  • 3. 3 Manufacturers perspective Supply Chain Challenges 28 September 2014 Source: Global Manufacturing Outlook 2014, KPMG
  • 4. Manufacturers perspective 4 Profitability Somewhat effective Semi-automated, limited insight to drive competitive differentiation Effective Automated, some insights to drive competitive differentiation Very effective Highly automated and integrated, insights drive significant competitive differentiation To automate & integrate the businesses To provide coherent information flow To insure business continuity and reduce process interruptions COMPETITIVE ADVANTAGE 28 September 2014 Source: Global Manufacturing Outlook 2014, KPMG
  • 5. Internal environment Strengths Weaknesses 1. Different knowledge & expertise of IMAGINE consortium members 2. IMAGINE Living Labs as a source of innovation support infrastructure 3. Novel comprehensive IMAGINE methodology supported by ICT solution 4. IMAGINE solution’s compatibility with other enterprise software solutions and applicability to different industry domains 1. Heterogeneous nature of the IMAGINE consortium members 2. No clear vision on the further IMAGINE development 3. Lack of IMAGINE Brand Awareness External environment Opportunities Threats 1. Evolution of BPM programs: IBO 2. Rise of volume and complexity of corporate data volumes & ecosystems 3. Growth of Cloud and software-as-a-service (SaaS) models 4. IT/OT convergence 5. Spread of crowdsourcing techniques & gamification 6. EU support for innovation 1. Cyclical nature of software industry and its dependence on the state of economy 2. Old traditional industry policy in EU (Intellectual property right protection (IPR), standards and regulations) 3. Slow innovation diffusion process and unwillingness to adapt new technologies 5 IMAGINE - SWOT 28 September 2014
  • 6. • Relies on end-to-end integrated ICT solutions • Market-oriented with focus on value chain streamlining and support for innovative business models • Interoperability & business continuity IMAGINE DMN Framework End-to-end management of DMN Configure Design Monitor & Manage blueprint blueprint blueprint blueprint Planning Sourcing Manufacture Deliver Production Project O1.1 O1.1. 1 O1.1. 2 O1.2 O1.2 Collaboration platform & Information Bus CRM ERP SPC WMS APS LIMS Date 6
  • 7. IMAGINE Lifecycle Methodology 7 28 September 2014
  • 8. 8 Value Proposition 28 September 2014 Support & Training Novel comprehensive methodology Usability Ready-to use & industry-specific, customized adaptors Easy-to-use Functionality Fast-cost-optimized suppliers selection Collaboration Reliability & Stability Interoperability Compliance with different IT systems Automation within entire value chain DMN methodology & software solution BUSINESS AGILITY & CONTINUITY GREATER TIME EFFICIENCY COHERENT DATA EXCHANGE SUPPORT FOR INNOVATIONS
  • 9. Industry Domain Living Lab Main Area of Use Key Value Generic Evaluation *) Results Aerospace and Defense Industry EADS Partner search & digital design process Functionality 4,04/5 Automotive Industry CRF Data exchange and agile communication in cases of emergency and business interruptions Functionality Interoperability 3,62/5 Industry Agnostic IPA Data exchange, communication & updates (network level) Functionality Interoperability 3,0/5 Furniture Industry AIDIMA Data exchange, partner search, product development Usability 3,86/5 Engineering Sector UoW Partner search (IMAGINE adaptors for low cost interfaces) Functionality Reliability Interoperability 3,17/5 9 Living Labs use cases 28 September 2014 *) This evaluation does not contain customizations as only the generic platform is evaluated
  • 10. S/W solutions adapted to specific business requirements Innovation approach & development perspective Novel DMN methodology 10 Choose your way 28 September 2014 Integrate & introduce the i_Platform to your partners Use the IMAGINE software solution Include the developed tool in your excising tools portfolio Introduce your own tool Enhance your business operations with the novel managerial approach Use the DMN methodology
  • 11. Thank you for your attention! http://www.imagine-futurefactory.eu info@imagine-futurefactory.eu ImagineFF Imagine Future Factory ImagineFutureFactory ImagineFutureFactory 28 September 2014

Editor's Notes

  1. Slot 2.1 11:00-11:15 What is in IMAGINE for me? IMAGINE from a Customer’s Perspective… INTRA, SAG