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Business Experiments in Grid First Results   Pierre Guisset - Damien Hubaux  CETIC
Contents <ul><li>Introduction – CETIC & BEinGRID </li></ul><ul><li>BEinGRID Objectives </li></ul><ul><li>Market & Business...
CETIC Centre of Excellence in Information & Communication Technologies
CETIC <ul><li>Software & Service Technologies   </li></ul><ul><ul><li>Helping Businesses  to exploit faster new distribute...
A GRID Definition <ul><li>A fully distributed, dynamically reconfigurable, scalable and autonomous  infrastructure   </li>...
BEinGRID <ul><li>EU Grid Strategy in FP6 </li></ul><ul><li>… Grids… adoption …by Businesses… </li></ul><ul><li>BEinGRID: T...
CETIC in BEinGRID <ul><li>Core Team & Executive Board member  </li></ul><ul><li>Management of the Business Experiments </l...
BEinGRID Objectives <ul><li>Understand the  requirements  for Grid use in the commercial environment, involving software v...
BEinGRID Objectives <ul><li>Develop and deploy a critical mass of  Grid-enabled pilots , embracing a broad spectrum of eco...
Sectors covered First wave Advanced Manufacturing Media Financial Retail & Logistics Environment & eScience BE10 BE09 BE12...
BEinGRID generic value chain
BEinGRID generic value flow
Market trends – Grid adoption factors <ul><li>Interest for utility computing </li></ul><ul><ul><li>e.g. Amazon, AOL, IBM, ...
Market trends – Grid adoption barriers <ul><li>Worry about unmastered technology </li></ul><ul><ul><li>Hiding “Grid” </li>...
BE Market Entry Strategies <ul><li>Software as a Service:   </li></ul><ul><ul><li>Delivering Grid services or Grid-enabled...
BE Market Entry Strategies <ul><li>Most of the BE are pursuing a  SaaS  market entrance strategy. </li></ul><ul><li>Existi...
BE Market Entry Strategies <ul><li>SaaS : Software as a Service </li></ul><ul><li>Zero install </li></ul><ul><li>Zero mana...
BE Market Entry Strategies
BE Market Entry Strategies <ul><li>In many BEs, the  Grid computing services  are provided by scientific high performance ...
BE Business model <ul><li>Category 1  - Clear performance-related benefit </li></ul><ul><ul><li>Utility business model </l...
BE Business Model Initial strategy Long-term strategy
Pricing strategies <ul><li>Pricing strategies based on  known  usage patterns of  existing users </li></ul><ul><li>Pricing...
BE Deployment Strategies <ul><li>Role based </li></ul><ul><li>System integrators & Solution providers </li></ul><ul><ul><l...
Motivation to use Grid <ul><li>Businesses will not move to GRID for technical reasons, decisions will be made according to...
What matters for using Grid <ul><li>Technologist  </li></ul><ul><ul><li>Security, Scalability, Reliability,… </li></ul></u...
Technology  <ul><li>Grid SW used in the project </li></ul><ul><li>MW:  </li></ul><ul><ul><li>Globus Toolkit, Unicore, GRIA...
Examples of demonstrators that reach the market <ul><li>BE01 Computational Fluid Dynamics </li></ul><ul><ul><li>Uses Gria ...
Examples of demonstrators that reach the market <ul><li>BE04 Financial Portfolio Management </li></ul><ul><ul><li>Uses GRB...
Examples of demonstrators that reach the market <ul><li>BE18 Seismic Processing and Reservoir Simulation </li></ul><ul><ul...
Gridipedia
Gridipedia structure Public BEinGRID  website Public  BEinGRID workspace Business Content Development Workspace Collaborat...
Gridipedia <ul><li>The European Grid Marketplace </li></ul><ul><ul><li>Trends and opportunities in the GRID market </li></...
Industrial Event
THANK YOU © BEinGRID Consortium   [email_address] [email_address]
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Gridforum Pierre Guisset Damien Hubaux B Ein Grid 20080402

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Gridforum.nl Annual Business Day 2008

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Gridforum Pierre Guisset Damien Hubaux B Ein Grid 20080402

  1. 1. Business Experiments in Grid First Results Pierre Guisset - Damien Hubaux CETIC
  2. 2. Contents <ul><li>Introduction – CETIC & BEinGRID </li></ul><ul><li>BEinGRID Objectives </li></ul><ul><li>Market & Business analysis </li></ul><ul><li>Business Experiments outcome </li></ul><ul><li>Examples of demonstrators that reach the market </li></ul><ul><li>Gridipedia </li></ul><ul><li>BEinGRID Industrial Event </li></ul>
  3. 3. CETIC Centre of Excellence in Information & Communication Technologies
  4. 4. CETIC <ul><li>Software & Service Technologies </li></ul><ul><ul><li>Helping Businesses to exploit faster new distributed, dynamic, service-oriented architectures </li></ul></ul><ul><li>Software & System Engineering </li></ul><ul><ul><li>Helping Businesses to improve Software & Services quality and security </li></ul></ul><ul><li>Embedded & Communication Systems </li></ul><ul><ul><li>Helping Businesses to develop « ambient intelligence » systems based on mobile / wireless technologies </li></ul></ul>
  5. 5. A GRID Definition <ul><li>A fully distributed, dynamically reconfigurable, scalable and autonomous infrastructure </li></ul><ul><li>to provide location independent, pervasive, reliable, secure and efficient access </li></ul><ul><li>to a coordinated set of services </li></ul><ul><li>encapsulating and virtualizing resources (computing power, storage, instruments, data, etc) </li></ul><ul><li>in order to generate knowledge </li></ul>source: www.coregrid.net
  6. 6. BEinGRID <ul><li>EU Grid Strategy in FP6 </li></ul><ul><li>… Grids… adoption …by Businesses… </li></ul><ul><li>BEinGRID: Technology & Business </li></ul>www.beingrid.eu
  7. 7. CETIC in BEinGRID <ul><li>Core Team & Executive Board member </li></ul><ul><li>Management of the Business Experiments </li></ul><ul><li>Dissemination manager </li></ul><ul><li>BE03: Visualisation and Virtual Reality </li></ul><ul><li>Quality management of Gridipedia releases </li></ul>
  8. 8. BEinGRID Objectives <ul><li>Understand the requirements for Grid use in the commercial environment, involving software vendors, IT integrators, service providers and end-users. </li></ul><ul><li>Enable and validate the adoption of Grid technologies by business. </li></ul>BEinGRID bowling
  9. 9. BEinGRID Objectives <ul><li>Develop and deploy a critical mass of Grid-enabled pilots , embracing a broad spectrum of economic sectors with different needs and requirements in terms of technological Grid challenges. </li></ul><ul><li>Design and build a Grid toolset repository with components and solutions based on the main Grid software distributions including: the Globus Toolkit, gLite, Unicore, Gria and basic Web Service specifications. </li></ul>BEinGRID bowling
  10. 10. Sectors covered First wave Advanced Manufacturing Media Financial Retail & Logistics Environment & eScience BE10 BE09 BE12 BE13 BE01 BE06 BE07 BE18 BE11 BE16 BE14 BE08 BE05 BE17 BE04 BE03 BE02 BE15
  11. 11. BEinGRID generic value chain
  12. 12. BEinGRID generic value flow
  13. 13. Market trends – Grid adoption factors <ul><li>Interest for utility computing </li></ul><ul><ul><li>e.g. Amazon, AOL, IBM, eBay </li></ul></ul><ul><li>Interest of ISVs for Grid computing </li></ul><ul><li>Service-oriented computing: moving from awareness to implementation </li></ul><ul><li>From creating shared internal/enterprise utilities towards financial models to charge for shared resource </li></ul><ul><li>Adoption rate and acceptance of open source software </li></ul>
  14. 14. Market trends – Grid adoption barriers <ul><li>Worry about unmastered technology </li></ul><ul><ul><li>Hiding “Grid” </li></ul></ul><ul><li>Security policies </li></ul><ul><ul><li>Managing sensitive data </li></ul></ul><ul><ul><li>Trust, security, privacy… </li></ul></ul><ul><li>Accounting in shared service environment </li></ul><ul><li>Current IT culture is reluctant to sharing resources </li></ul><ul><li>Lack of standards prevent interoperability </li></ul><ul><li>Application re-architecturing to be Grid-enabled </li></ul><ul><li>Service Level Agreements </li></ul><ul><li>&quot;Static&quot; licensing models do not embrace Grids </li></ul><ul><ul><li>Legal issues, IPR and licensing </li></ul></ul>
  15. 15. BE Market Entry Strategies <ul><li>Software as a Service: </li></ul><ul><ul><li>Delivering Grid services or Grid-enabled applications in the form of SaaS. </li></ul></ul><ul><li>Software as a Product: </li></ul><ul><ul><li>Development of specific Grid middleware that is sold as commercial, licensed software. </li></ul></ul><ul><ul><li>ASPs strategy to offer Grid-enabled applications. </li></ul></ul><ul><li>Open Source Software: </li></ul><ul><ul><li>Grid middleware as open source </li></ul></ul><ul><li>Value Added Services: </li></ul><ul><ul><li>Provision of value-added services as systems integration and other consulting services, etc. </li></ul></ul>
  16. 16. BE Market Entry Strategies <ul><li>Most of the BE are pursuing a SaaS market entrance strategy. </li></ul><ul><li>Existing application to be Grid-enabled </li></ul><ul><li>New application and service to be developed </li></ul>SaaS <ul><li>Delivered over a network. The application is not located at the customer site. </li></ul><ul><li>Externally managed. The service provider manages the service and the customer is unaware of the details. </li></ul><ul><li>One-to-many service. The provider aims at servicing many clients. The customisation must be minimal. </li></ul><ul><li>Service-fee-based pricing. The fee may be based on a subscription or on occasions on variable consumption parameters as time, number of users or transaction count. </li></ul><ul><li>Contract fulfilment. Usually an agreed SLA guarantees the availability and quality of the service. </li></ul>
  17. 17. BE Market Entry Strategies <ul><li>SaaS : Software as a Service </li></ul><ul><li>Zero install </li></ul><ul><li>Zero management/evolution concern </li></ul><ul><li>Cost split </li></ul><ul><li>Pay per use </li></ul><ul><li>Somebody to call </li></ul>
  18. 18. BE Market Entry Strategies
  19. 19. BE Market Entry Strategies <ul><li>In many BEs, the Grid computing services are provided by scientific high performance computing centres </li></ul><ul><li>foundation of spin-offs </li></ul><ul><li>selling of the knowledge and the applications </li></ul><ul><li>creating a profit centre </li></ul><ul><li>Also impact options to: </li></ul><ul><li>Providing services </li></ul><ul><li>Take advantage of Open Source SW </li></ul>
  20. 20. BE Business model <ul><li>Category 1 - Clear performance-related benefit </li></ul><ul><ul><li>Utility business model </li></ul></ul><ul><ul><li>Evolution => The open market business model </li></ul></ul><ul><li>Category 2 - Highly collaborative benefit </li></ul><ul><ul><li>Collaborative/VO utility computing model in an intra/inter-company scenario </li></ul></ul><ul><ul><li>Evolution => Self-service, SaaS and open source, SLA monitoring, policy management. </li></ul></ul><ul><li>Category 3 - Exploiting new software paradigms - The software as a service (SaaS) business model </li></ul><ul><ul><li>In-house hosting model & Application service provider model </li></ul></ul><ul><ul><li>Evolution =>True grid model </li></ul></ul><ul><ul><li>(resource only paid when used and provisioned on the fly) </li></ul></ul>
  21. 21. BE Business Model Initial strategy Long-term strategy
  22. 22. Pricing strategies <ul><li>Pricing strategies based on known usage patterns of existing users </li></ul><ul><li>Pricing strategies based on an analysis of competitors and a survey of potential users </li></ul><ul><li>Evaluating the cost for migrating from SaaP to SaaS and the user benefits </li></ul><ul><li>Most BEs cannot be considered to have a first player advantage on the market – price skimming strategy is not suitable </li></ul>
  23. 23. BE Deployment Strategies <ul><li>Role based </li></ul><ul><li>System integrators & Solution providers </li></ul><ul><ul><li>Industry & Process Knowledge => Leading role </li></ul></ul><ul><li>Application providers </li></ul><ul><ul><li>Partnering with a SaaS provider of GRID technologies to concentrate on his core competence </li></ul></ul><ul><li>Grid middleware provider </li></ul><ul><ul><li>Partnering with a value added resellers (consulting, solution provider) and application provider </li></ul></ul>
  24. 24. Motivation to use Grid <ul><li>Businesses will not move to GRID for technical reasons, decisions will be made according to business reasons, keeping the underlying technology as far away as possible </li></ul>Need for Clear Business Benefits
  25. 25. What matters for using Grid <ul><li>Technologist </li></ul><ul><ul><li>Security, Scalability, Reliability,… </li></ul></ul><ul><li>End-user </li></ul><ul><ul><li>Trust, User-friendliness, SLA, TCO, … </li></ul></ul><ul><li>Management </li></ul><ul><ul><li>LM, Training, Costs, … </li></ul></ul>
  26. 26. Technology <ul><li>Grid SW used in the project </li></ul><ul><li>MW: </li></ul><ul><ul><li>Globus Toolkit, Unicore, GRIA, gLite, Gridway </li></ul></ul><ul><li>Portal: </li></ul><ul><ul><li>Gridsphere, EngineFrame </li></ul></ul><ul><li>Data management: </li></ul><ul><ul><li>OGSA-DAI, GridFTP </li></ul></ul><ul><li>Framework: </li></ul><ul><ul><li>Grid Superscalar, GRB, Assist, GPE </li></ul></ul>
  27. 27. Examples of demonstrators that reach the market <ul><li>BE01 Computational Fluid Dynamics </li></ul><ul><ul><li>Uses Gria (command line) </li></ul></ul><ul><ul><li>OpenFoam + modeFrontier + Catia </li></ul></ul><ul><ul><li>http://www.beingrid.eu/be01-openfoam-conference.html </li></ul></ul>
  28. 28. Examples of demonstrators that reach the market <ul><li>BE04 Financial Portfolio Management </li></ul><ul><ul><li>Uses GRB (Grid Resource Broker) + GTv4 (or other) </li></ul></ul><ul><ul><li>Specific financial applications </li></ul></ul><ul><ul><li>Innova, Finnat, MPS Finance, Spaci, Università della Calabria </li></ul></ul><ul><ul><li>http://www.beingrid.eu/be11-event-grid-finance.html </li></ul></ul>
  29. 29. Examples of demonstrators that reach the market <ul><li>BE18 Seismic Processing and Reservoir Simulation </li></ul><ul><ul><li>gLite + enginFrame portal </li></ul></ul><ul><ul><li>Specific applications </li></ul></ul>Grid Component Provider Grid Resource Provider Grid Operator User Solution (Service) Provider Access Provider BE18 Association (CGGVeritas, TNO, NICE, Petrosoft)
  30. 30. Gridipedia
  31. 31. Gridipedia structure Public BEinGRID website Public BEinGRID workspace Business Content Development Workspace Collaboration Development Workspace Private BE Workspaces Activity 2 Activity 1 Activity 3&4 Repository gforge.beingrid.eu Registered users Area Private Area www.BEinGRID.eu www.gridipedia.eu Private Area
  32. 32. Gridipedia <ul><li>The European Grid Marketplace </li></ul><ul><ul><li>Trends and opportunities in the GRID market </li></ul></ul><ul><ul><li>Links to players in the GRID market </li></ul></ul><ul><li>Case Studies, success stories </li></ul><ul><li>Business Models and Product Strategies </li></ul><ul><li>GRID Business Case </li></ul><ul><li>Components & solutions </li></ul><ul><li>Legal issues (IPR, Software Licensing and contractual issues </li></ul><ul><li>Open for external content </li></ul>www.gridipedia.eu
  33. 33. Industrial Event
  34. 34. THANK YOU © BEinGRID Consortium [email_address] [email_address]

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