Digital Public Relations - C & W

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illka gobius

Digital Public Relations pitch to Cable & Wireless, May 2009

Technology

A nest of perceptions ,[object Object],[object Object],[object Object]

Case Studies Using online PR DIGITAL PUBLIC RELATIONS

Chuck the Eco Duck Digital Content Launched 1 March 2009

Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month

Case Study: > 200 Clippings > 15 countries

What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS

Populate Digital Content Words, Images, Film, Interactivity

Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant

Microblogging © 2009 – Illka Gobius | Digital PR Consultant

Bookmarking © 2009 – Illka Gobius | Digital PR Consultant

Video © 2009 – Illka Gobius | Digital PR Consultant

Photosharing © 2009 – Illka Gobius | Digital PR Consultant

Search © 2009 – Illka Gobius | Digital PR Consultant

Professional © 2009 – Illka Gobius | Digital PR Consultant

Social © 2009 – Illka Gobius | Digital PR Consultant

Forums © 2009 – Illka Gobius | Digital PR Consultant

City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant

© 2009 – Illka Gobius | Digital PR Consultant

Reviews © 2009 – Illka Gobius | Digital PR Consultant

DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268

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This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback! A video of my presentation (about 1/2 hour long in total) can be found here: http://vimeo.com/9296055 http://vimeo.com/9296127 http://vimeo.com/9296429 http://vimeo.com/9297001 Note: it's broken into four parts for easy viewing.

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Creation apps are the hottest thing in the classroom right now. Most teachers have PicCollage on their phone for saving memories with pictures from the camera roll. But, how many teachers are using PicCollage for learning? Or, better yet, turning the app usage over to students? I created this presentation for my session at the Margaret Blount Harvey Literacy Institute in Greenville, North Carolina. Teachers will learn why Pic Collage is the perfect app for digital creations, see several examples of PicCollage for reading comprehension and create a PicCollage f their own.

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IBM’s Point of View on Social Business. What we have observed… Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have learned… Social Business starts when you put people at the center. To connect. To unlock insights from social interactions. To evolve to a customer-centric organization. 20,000 engagements later Here’s what we believe about Social Business Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise. 1. Create open and authentic engagement between customers, employees and communities. 2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights 3. Create a collaborative workplace culture to engage talent and increase productivity. 4. Tap into analytics to measure, understand and drive business decisions to innovate faster. 5. Design and implement social strategies to transform organizational processes and best practices. 6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. Evolve your social business by putting people at the center. Amplify the value of human connections.

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In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization http://jeffbullas.com

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Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller. Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn. In this exclusive webinar you will learn: • Why LinkedIn is a necessary part of your businesses integrated marketing strategy. • How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately. • How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals. • Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation. • And many more tactics that Jason has implemented for social media marketing domination.

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This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?

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Global Digital Trends for 2015 and UNICEF’s Digital Strategy presented at Dialogkonferansen 2014, Strømstad Sweden @JimRosenberg Other modern technologies at age 20; imagine how far we’ll go with the consumer-facing internet. Social media is your embassy; a good website is your home country. Steady, consistent content is essential to engagement. Owned content > Facebook’s algorithms. The big picture is comprised of many, many details. The perfect tweet or flawless video takes time, effort, and money. People are your greatest asset – your own colleagues, as well as the people you serve. “People want to be a part of something bigger than themselves.” #H2H by @BryanKramer If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff. Principles for Digital Strategy at UNICEF Digital enables transparency and accountability. To the online audience, we are one UNICEF with many facets. We work in a multilingual world. Our content and engagement must reflect that. Content and engagement efforts should include people with low- or no- internet connectivity. All products and services should be mobile-first and multiplatform. Our product approach is agile. Open standards are at the heart of what we do. We’ll measure and test our efforts, using data to inform content and engagement choices. Conversations > Campaigns. Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country. Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals. Team: balance all-rounders with deep expertise. Do fewer things better. Find the storyteller in the elevator.

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Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition! Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.

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