Digital Public Relations - C & W

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Digital Public Relations pitch to Cable & Wireless, May 2009

Published in: Technology

Digital Public Relations - C & W

  1. 1. DIGITAL PUBLIC RELATIONS
  2. 2. A nest of perceptions <ul><li>A brand is not tangible </li></ul><ul><li>It is a nest of perceptions, and each person thinks differently about the brand </li></ul><ul><li>Perceptions are based on the messages that he/she has filtered about the brand. </li></ul>
  3. 3. Services
  4. 4. Case Studies Using online PR DIGITAL PUBLIC RELATIONS
  5. 5. Case Study: Chuck the Eco Duck
  6. 6. Search Results
  7. 8. Chuck the Eco Duck Digital Content Launched 1 March 2009
  8. 9. Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
  9. 10. Case Study: April 2009
  10. 11. Case Study:
  11. 12. Search Results – 2,550 hits
  12. 13. Media Release search – 545 results
  13. 14. Case Study: Time Quality
  14. 15. Case Study: > 200 Clippings > 15 countries
  15. 18. Case Study: June 2007 – Nov 2008
  16. 19. What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS
  17. 20. Drive Public Relations Efforts
  18. 21. Messages to Stakeholders
  19. 22. Traditional Tools
  20. 23. New Media
  21. 24. Media Pitching
  22. 25. Media Releases
  23. 26. Populate Digital Content Words, Images, Film, Interactivity
  24. 27. Social Networking - Consumer Advantage
  25. 28. Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant
  26. 29. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
  27. 30. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
  28. 31. Video © 2009 – Illka Gobius | Digital PR Consultant
  29. 32. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
  30. 33. Search © 2009 – Illka Gobius | Digital PR Consultant
  31. 34. Professional © 2009 – Illka Gobius | Digital PR Consultant
  32. 35. Professional © 2009 – Illka Gobius | Digital PR Consultant
  33. 36. Social © 2009 – Illka Gobius | Digital PR Consultant
  34. 37. Forums © 2009 – Illka Gobius | Digital PR Consultant
  35. 38. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
  36. 39. © 2009 – Illka Gobius | Digital PR Consultant
  37. 40. Reviews © 2009 – Illka Gobius | Digital PR Consultant
  38. 41. DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268

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