Wda Tapping Into The Pmet’S

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  • Wda Tapping Into The Pmet’S

    1. 1. TAPPING INTO THE PMET’S A Social Networking Proposition © 2009 – Illka Gobius | Digital PR Consultant
    2. 2. The Old Reality of Networking © 2009 – Illka Gobius | Digital PR Consultant
    3. 3. Traditional versus New Events|Networking © 2009 – Illka Gobius | Digital PR Consultant
    4. 4. The New Reality of Networking © 2009 – Illka Gobius | Digital PR Consultant
    5. 5. People are connecting online © 2009 – Illka Gobius | Digital PR Consultant
    6. 6. Now you can continuously network with © 2009 – Illka Gobius | Digital PR Consultant
    7. 7. WHAT ARE THE MOST USEFUL TOOLS? Social Networking Tools © 2009 – Illka Gobius | Digital PR Consultant
    8. 8. Top 10 Social Networking Tools © 2009 – Illka Gobius | Digital PR Consultant
    9. 9. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
    10. 10. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
    11. 11. Video © 2009 – Illka Gobius | Digital PR Consultant
    12. 12. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
    13. 13. Search © 2009 – Illka Gobius | Digital PR Consultant
    14. 14. Professional © 2009 – Illka Gobius | Digital PR Consultant
    15. 15. Professional © 2009 – Illka Gobius | Digital PR Consultant
    16. 16. Social © 2009 – Illka Gobius | Digital PR Consultant
    17. 17. Forums © 2009 – Illka Gobius | Digital PR Consultant
    18. 18. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
    19. 19. © 2009 – Illka Gobius | Digital PR Consultant
    20. 20. Reviews © 2009 – Illka Gobius | Digital PR Consultant
    21. 21. SOCIAL NETWORKING TOOLS FOR THE WDA LinkedIn, Twitter, Facebook, Ning, © 2009 – Illka Gobius | Digital PR Consultant
    22. 22. Social Networking - A Career Advantage
    23. 23. <ul><li> Establish a group on LinkedIn </li></ul><ul><li> Conduct Research </li></ul><ul><li>Linked In - the community is the asset and it is unlikely that people will abandon the connections they have built up over years to try the next cool thing. There is a lot of stability in this model and time put into it is a worthwhile investment </li></ul> & The WDA © 2009 – Illka Gobius | Digital PR Consultant
    24. 24. How the WDA can take advantage © 2009 – Illka Gobius | Digital PR Consultant
    25. 25. Take 5 mins to fill in the form © 2009 – Illka Gobius | Digital PR Consultant
    26. 26. Build the community © 2009 – Illka Gobius | Digital PR Consultant
    27. 27. Invite people to join © 2009 – Illka Gobius | Digital PR Consultant
    28. 28. Invite people to join © 2009 – Illka Gobius | Digital PR Consultant
    29. 29. Lead discussions, market research © 2009 – Illka Gobius | Digital PR Consultant
    30. 30. Share news by RSS feeds © 2009 – Illka Gobius | Digital PR Consultant
    31. 31. Discuss specifics © 2009 – Illka Gobius | Digital PR Consultant
    32. 32. Build membership, share information © 2009 – Illka Gobius | Digital PR Consultant
    33. 33. Get to know connections in detail © 2009 – Illka Gobius | Digital PR Consultant
    34. 34. Manage Users © 2009 – Illka Gobius | Digital PR Consultant
    35. 35. <ul><li> Post updates </li></ul><ul><li>Microblogging. Twitter’s biggest asset is the community of users. They are the ones giving the application it’s value and this crowd will not be easily herded into another platform without a very compelling reason. </li></ul> & The WDA © 2009 – Illka Gobius | Digital PR Consultant
    36. 36. Post updates on Twitter © 2009 – Illka Gobius | Digital PR Consultant
    37. 37. Set up an account on Twitter © 2009 – Illka Gobius | Digital PR Consultant
    38. 38. Fill in the Settings Box © 2009 – Illka Gobius | Digital PR Consultant
    39. 39. Choose your notice preferences © 2009 – Illka Gobius | Digital PR Consultant
    40. 40. Add your logo © 2009 – Illka Gobius | Digital PR Consultant
    41. 41. Sign up for Hootsuite.com © 2009 – Illka Gobius | Digital PR Consultant
    42. 42. Post tweets © 2009 – Illka Gobius | Digital PR Consultant
    43. 43. TwitterSearch © 2009 – Illka Gobius | Digital PR Consultant
    44. 44. Search: Singapore 9.15pm Sunday © 2009 – Illka Gobius | Digital PR Consultant
    45. 45. What’s next for
    46. 46. But… friendfeed.com is © 2009 – Illka Gobius | Digital PR Consultant
    47. 47. <ul><li> Establish a Business page on Facebook </li></ul><ul><li> Establish a Facebook Group </li></ul><ul><li>While huge, it also employs the ‘no monetization’ model. Connections can be made here, but what might be the most educational aspect of this application is the lesson it seems to be teaching us about massive scale not leading to massive money. </li></ul>& The WDA © 2009 – Illka Gobius | Digital PR Consultant
    48. 48. You are probably familiar with this: © 2009 – Illka Gobius | Digital PR Consultant
    49. 49. And not as familiar with this: © 2009 – Illka Gobius | Digital PR Consultant
    50. 50. Collect Fans © 2009 – Illka Gobius | Digital PR Consultant
    51. 51. Lead Discussions © 2009 – Illka Gobius | Digital PR Consultant
    52. 52. Write ‘notes’ © 2009 – Illka Gobius | Digital PR Consultant
    53. 53. Events, Blogs, Videos, Photos and more © 2009 – Illka Gobius | Digital PR Consultant
    54. 54. Facebook Groups
    55. 55. Create a Facebook group © 2009 – Illka Gobius | Digital PR Consultant
    56. 56. Create a group © 2009 – Illka Gobius | Digital PR Consultant
    57. 57. Keep it brief, to the point © 2009 – Illka Gobius | Digital PR Consultant
    58. 58. Share News © 2009 – Illka Gobius | Digital PR Consultant
    59. 59. Control membership © 2009 – Illka Gobius | Digital PR Consultant
    60. 60. <ul><li>Create your own social network </li></ul>Ning & the WDA © 2009 – Illka Gobius | Digital PR Consultant
    61. 61. Create an account © 2009 – Illka Gobius | Digital PR Consultant
    62. 62. Create a Social Network © 2009 – Illka Gobius | Digital PR Consultant
    63. 63. Presto! Instant Social Network © 2009 – Illka Gobius | Digital PR Consultant
    64. 64. <ul><li> There is scope for the WDA to use Social Networking Tools </li></ul><ul><li> There is no real requirement for moderation </li></ul><ul><li> There is a strong opportunity for authentic communication </li></ul><ul><li> Social Networking is very time intensive </li></ul><ul><li> Social Networking is research rich, ideal for market research </li></ul><ul><li> Social Networking builds a community rich with resource and engages that community in continuous interaction </li></ul>Conclusions © 2009 – Illka Gobius | Digital PR Consultant
    65. 65. Contact Us <ul><li>Illka Gobius | Digital PR Consultant </li></ul><ul><li>Tel +65 9105 8268 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.illkagobius.com </li></ul><ul><li>http://twitter.com/illkagobius </li></ul><ul><li>Skype: illkagobius </li></ul>

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