1. ENTREPRENEURIAL BOOTCAMP
FOR VETERANS
THE PARRISH LIBRARY AS YOUR RESOURCE
Ilana Barnes
Business Information Specialist
Parrish Library

2. INTRODUCTIONS

3. THANK YOU
FOR YOUR SERVICE

4. YOUR PARRISH LIBRARY ACCOUNT
• AVAILABLE FOR ONE YEAR
• INCLUDES LIMITED PRINTING
• INCLUDES BOOK CHECKOUT
• INCLUDES DATABASES (ON AND OFF
CAMPUS)
• INCLUDES LIBRARY HELP (CHAT,
PHONE, IN PERSON)

5. WHAT MAKES YOUR IDEA
DIFFERENT?

6. PROVE IT.

7. WAYS TO PROVE IT
• Find a similar company • Find a growing industry
that has been successful • Find an industry without
• Find a new trend much competition
• Find a niche in a larger • Find an industry with
market weak competition
• Find where the customer • Find a new market for an
is existing product
• Find an article about an • Find areas where the
emerging business industry is not serving
practice • Create a completely new
• Show that people are market by combining
invested in the industry markets

8. JUST TO START
WHAT IS THIS?

9. Flagstaff?
Mast?
Same thing, right? But different
people call it different things and
what you call it says something
about you.

10. WORDS HAVE VALUE AND
ALSO DIFFERENT
MEANINGS TO PEOPLE

11. TODAY
• Focused on Databases
• News
• Industry
• Target Market
• Company
• Business Plans

12. lib.purdue.edu/
parrish

13. Click on EBV
Library Guide

14. NEWS
BUSINESS SOURCE
PREMIER

15. ACTIVITY (15 MINUTES)
• LOOK UP SOMETHING RELATED TO
THE COMPANY YOU ARE STARTING.
• EITHER AN INDUSTRY IT BELONGS
IN, SOME KEYWORDS ABOUT THE
TYPE OF COMPANY , OR PERHAPS A
COMPETITOR.
SAVE ARTICLES YOU FIND AS PDFS TO
PRINT LATER

16. INDUSTRY

17. NAICS
NORTH AMERICAN INDUSTRY
CLASSIFICATION SYSTEM

18. IBISWORLD

19. REFERENCE USA

20. SMALL BUSINESS
RESOURCE CENTER

21. ACTIVITY (20 MINUTES)
• Go to NAICS and try some keywords
for a potential industry which applies
• Once you have something which you
believe vaguely works go to IBISworld
and enter it in to see if there is a report
in IBISworld.
• If you do not find a report, but know a
competitor, go to IBISworld and enter
that competitor’s name to find what
industry they are in.

22. BREAK FOR PRINTING

23. TARGET MARKETS

24. WHO IS GOING TO BUY
THIS?

25. UNDERSTANDING THE MARKET
Who is going to buy this?

26. UNDERSTANDING THE MARKET
Who is going to buy this?

27. UNDERSTANDING THE MARKET
• Where are consumers spending
their money?
• What is influencing their
behavior?
• Do they have preferences?
• Are there buying habit trends?

28. UNDERSTANDING THE MARKET
• Primary Research
• Secondary Research

29. INFORMATION HAS
REAL WORLD VALUE.

30. MARKETRESEARCH.COM
ACADEMIC

31. MINTEL

32. ACTIVITY (20 MINUTES)
• Search for some markets in
MarketResearch.com Academic and
Mintel which you think might fit your
company.
• Save what you find to your desktop.

33. DEMOGRAPHICS
AND OTHER CONSUMER
DETAILS

34. SIMPLYMAP

35. NEW YORK TIMES
MAPPING AMERICA

36. ACTIVITY (10 MINUTES)
• Search for your area and some
variables that make sense for your
company.

37. COMPETITIVE LANDSCAPE
Company Research
Public versus
Private

38. COMPANY WEBSITES

39. REFERENCE USA

40. ONESOURCE

41. ACTIVITY (10 MINUTES)
• Search for a similar company or
competitor in ReferenceUSA and
OneSource
• If you cannot think of any
competitors, use your NAICS code to
find similar companies

42. BUSINESS PLAN
RESOURCES

43. BIZMINER

44. THOMASNET

45. WE ARE HERE
TO HELP YOU!

46. FIND OUT MORE
Ilana Barnes We chat.
ibarnes@purdue.edu We email.
(764) 494-6243 We answer phones.
We’re here for you.
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/ebv