Digital marketing refers to the practice of promoting products, services, or brands using various online channels and technologies. It encompasses a wide range of strategies and tactics aimed at reaching and engaging with a target audience through digital mediums such as search engines, websites, social media platforms, email, mobile applications, and more.
2. Rankkeywords is the best digital marketing courses.
Digital marketing, also called online marketing, is the promotion of brands
to connect with potential customers using the internet and other forms of
digital communication. This includes not only email, social media, and
web-based advertising, but also text and multimedia messages as a
marketing channel.
Welcome
Introduction
3. Rank Keywords is not just another Digital
Marketing Agency. Our Vision for this industry is to
help Startups, Micro, Small & Medium Enterprises
and skills by digital marketing. Constantly
evolving nature of online marketing makes it the
most complex method of marketing among all
forms of marketing.Rank Keywords, Kanpur is one
of the leading institutes in digital marketing in
Kanpur. The institute has both online and offline
courses available, and the batches are during the
weekdays.Our digital marketing course covers all
aspects of digital marketing including SEO, PPC,
social media management, content creation and
30+ other modules.We provide Offline classes for
digital marketing course in Kanpur, Lucknow &
Chandigarh.
You can also join LIVE Online digital marketing
course.
About Company
MR. ANAND BHADAURIA
CEO OF RANKKEYWORDS
Group's
4. Increasing market share is
the ultimate goal of any
small business marketing
plan. A growing market
share corresponds to
growing revenue. One of the
main benefits of investing in
the stock market is that you
can earn returns on your
investment.
Marketing Goals
Growth Objective
Market Share
Profitability
Sales Increase
Set revenue goals and identify every
marketing channel best suited for your
marketing business. Then shower all
the love and attention on your
potential customers. To help them
connect with your brand on a personal
level , you can connect with your leads
like calls, email, chats,social media etc.
Marketing goals objectives are the
overarching outcomes you want
to achieve, which you set for your
team. Marketing goals are the
stepping stones you need to
complete to reach your objectives.
The goals of a profitability
objective could consistof
increasing annual sales by 15
percent or gaining five new
accounts each month.
5. Rankings in SEO refers to a
website's position in the search
engine results page. There are
various ranking factors that
influence whether a website
appears higher on the SERP
based on the content relevance
to the search term, or the quality
of backlinks pointing to the
page.
SEO Strategy
Target Group
Content
Marketing
Ranking
An SEO strategy is the process of
organizing a website's content by topic
to improve the likelihood of appearing in
search results. Essentially, it is the
process you follow in order to maximize
the opportunity to gain organic traffic
from search engines.
Targeted SEO refers to the
practice of optimizing your
website's content and structure
to attract a specific audience of
potential customers who are
looking for businesses like
through search engines.
An SEO marketing strategy, also
called an SEO strategy, is a plan
for optimizing a website for
search engine optimization.
Creating an SEO strategy can
help improve search results
rankings, organic traffic, and
organic conversions.
6. Content Marketing
Strategy Plan
Strategic Plan
Business Case
Business Value
A content marketing plan is a
documented strategy that details the
who, what, when, where, why and how
of your content.
To make the business case for content
marketing, you must present: your objectives
and KPIs. A case study breaks down the process
your business went through with a client to help
them achieve the results they were seeking.
Multiple studies have found that the
ROI of content marketing easily
outpaces that of traditional
advertising. Content marketing builds
customer awareness, generates leads,
and increases conversions.
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Infographic
Meaning
Benefits
Examples
A collection of imagery, data
visualisations like pie charts and bar
graphs, and minimal text that gives an
easy-to-understand overview of a topic
The benefits likes, Visual Attraction,
Optimised Readability, Brand
Credibility, Branding Strategy, Website
Visitors, Improved SEO, Easy Tracking.
Infographics include bar graphs, pie
charts, histogram, line charts, tree
diagram, mind map, Gantt charts and
network diagrams.
