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Deciding which markets to enter

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Sameer Mathur
Sameer Mathur
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DECIDING WHICH MARKETS TO ENTER
Step 1 : Decide How many markets to enter ?? •Product •Geography •Avg. Income •Population •Political Climate Based on
Step 2 : Developed Vs Developing Market DEVELOPING MARKETS  Higher profits  80% of world markets  High competition  Need unconventional marketing practices
Step 3 : Judge from Readiness for products Market Attractiveness Evaluate Potential Markets
Step 3 : Evaluate Potential Markets • Prefer neighbours • Psychic proximity-familiar language, laws & culture • Low market risks
Deciding which markets to enter

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Deciding which markets to enter

  • 2. Step 1 : Decide How many markets to enter ?? •Product •Geography •Avg. Income •Population •Political Climate Based on
  • 3. Step 2 : Developed Vs Developing Market DEVELOPING MARKETS  Higher profits  80% of world markets  High competition  Need unconventional marketing practices
  • 4. Step 3 : Judge from Readiness for products Market Attractiveness Evaluate Potential Markets
  • 5. Step 3 : Evaluate Potential Markets • Prefer neighbours • Psychic proximity-familiar language, laws & culture • Low market risks