SEED Presentation - Cisondari Village, Indonesia
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In October 2010, a group of college people from SBM ITB and St. Gallen University, Swiss, come to Cisondari, a village in Ciwidey, northen Bandung, Indonesia. We came to observe the activity in there SEED is a cross-cultural management program in which you will work closely with participants from various countries (previous participants come from Indonesia, Switzerland, Germany, Singapore, Malaysia, Vietnam, Thailand, and Brunei Darussalam) and stay in the middle of rural communities and help them develop their economic potentials.
![FINAL PRESENTATION
[SEED]
Team SWINDO
Ihsan Nur Hadi
Laura Wardoyo
Lucien Huerzeler
Samuel Wohlgemuth
Nicolas Pescatore](https://image.slidesharecdn.com/presentasifinalseed-teamswindo-120213224915-phpapp01/85/SEED-Presentation-Cisondari-Village-Indonesia-1-320.jpg)
![[SEED]
AGENDA
• Kampung Introduction
• Research Report
• Project Identification and evaluation
• Business Plan
• Impact & Relevance
[SEED]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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SEED Presentation - Cisondari Village, Indonesia
- 1. FINAL PRESENTATION [SEED] Team SWINDO Ihsan Nur Hadi Laura Wardoyo Lucien Huerzeler Samuel Wohlgemuth Nicolas Pescatore
- 2. [SEED] AGENDA • Kampung Introduction • Research Report • Project Identification and evaluation • Business Plan • Impact & Relevance [SEED]
- 3. ORGANIZATIONAL UCTURE RW Head Mr. Ade Dayat RT 1 Mr. Asid RT 2 Mr. Adas RT 3 Mr. Aban RT 4 Mr. Ayo Security Mr. Aban Public Relation Mr. Atun Kampung G. Pangkalan Organizational Structure Research Report Project Identification Business Plan Impact and RelevanceIntroduction
- 4. Research Report Project Identification Business Plan Impact and RelevanceIntroduction Education Level Kampung Gambung Pangkalan Introduction 100% elementary 65% junior 35% high 120 Families Main Occupation Farmer Stock Breeder more than 300 people
- 5. KAMPUNG G. PANGKALAN ECONOMY • Stock Farming • Cows • Goats • Farming • Non organic Vegetable • Organic Vegetable • Additional Income • Caramel Candies • Milk crackers Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan
- 6. KAMPUNG G. PANGKALAN ECONOMY • Stock Farming • Cows • Goats • Farming • Non organic Vegetable • Organic Vegetable • Additional Income • Caramel Candies • Milk crackers Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan 25
- 7. KAMPUNG G. PANGKALAN ECONOMY • Stock Farming • Cows • Goats • Farming • Non organic Vegetable • Organic Vegetable • Additional Income • Caramel Candies • Milk crackers Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan 300 25
- 8. KAMPUNG G. PANGKALAN ECONOMY • Stock Farming • Cows • Goats • Farming • Non organic Vegetable • Organic Vegetable • Additional Income • Caramel Candies • Milk crackers Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan 300 25 Milk Meat Natural Fertilizer Caramel Candy Milk Crackers
- 9. KAMPUNG G. PANGKALAN ECONOMY • Stock Farming • Cows • Goats • Farming • Non organic Vegetable • Organic Vegetable • Additional Income • Caramel Candies • Milk crackers Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan 300 25
- 10. RESEARCH REPORT Introduction Research Report Project Identification Impact and RelevanceBusiness Plan
- 11. IntroductionIntroduction Research Report Project Identification Impact and Relevance MEETING HEAD OF CISONDARI VILLAGE Research Report Business Plan
- 12. Introduction Research Report Project Identification Impact and Relevance SITE VISIT OF KAMPUNG G. PANGKALAN Research Report Business Plan
- 13. Introduction Research Report Project Identification Impact and Relevance INTERVIEW WITH KEY PERSONS MRS. TINI MR. ADE DAYAT Research Report Business Plan
- 14. Introduction Research Report Project Identification Impact and Relevance INTERVIEW WITH OTHER VILLAGERS Research Report Business Plan
- 15. Introduction Research Report Project Identification Impact and Relevance EXPLORE LOCAL Research Report Business Plan
- 16. Introduction Research Report Project Identification Impact and Relevance FURTHER Research Report Business Plan
- 17. PROJECT IDENTIFICATION Introduction Research Report Project Identification Impact and Relevance ORGANIC FOOD NATURAL FERTILIZER CARAMEL CANDY Business Plan
- 18. ORGANIZATIONAL STRUCTURE IN ORGANIC FOOD Chief Mr.Waryudin Secretary Mr.Amin Treasurer Mr.Tohir PlantingTeam Mr. Rohman Cropping Team Mr. Sandi Packing team Mr.Winarsih Marketing Team Mr. Jajang Person In Charge Mr.Agus Margono Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan
- 19. PROJECT EVALUATION ORGANICVEGETABLE Problem 1. Not enough organic plantation 2. No market access Introduction Research Report Project Identification Impact and Relevance Potential 1. Organic Food prices are higher and more stable 2. Increasing demand of organic food Conclusion 1. Conflictive views on farming (organic vs. non-organic) 2. Absence of responsible person of organic plantation Project Identification Business Plan
- 20. ORGANIZATIONAL STRUCTURE OF COW FARMING Chief Mr.Ade Dayat Secretary Mr.Wardan Treasurer Mr. Kurniawan FoodTeam Mr. Radi MarketingTeam Mr. Setiawan Person In Charge per group Mr.Waryudin Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan
- 21. PROJECT EVALUATION NATURAL FERTILIZER Problem • Very low selling price for simple processed fertilizer unprofitable(100 IDR/kg) Introduction Research Report Project Identification Impact and Relevance Potential • Achievement of higher selling price through further processing machine Conclusion • Project too extensive for SEED no realistic elaboration in given time Project Identification Business Plan
- 22. ORGANIZATIONAL STRUCTURE IN CARAMEL CANDY Chief Mrs.Tati Rohati Secretary Mrs.Tini Treasurer Mrs. Jujun Wartini ProcessingTeam Mrs. Rena MarketingTeam Mr.Wawan Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan
- 23. PROJECT EVALUATION CARAMEL CANDY PRODUCTION Problem 1. Inefficient production process 2. Demand higher than production 3. Desire for new packaging Introduction Research Report Project Identification Impact and Relevance Potential 1. Improvement of the production process with simple tools 2. Opportunity to increase output 3. Attractive packaging allows higher prices and differentiation Conclusion High feasibility and motivation of the villagers Project Identification Business Plan
- 24. SELECTED PROJECT CARAMEL CANDY Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan
- 25. “ “ “ “ BUSINESS IDEA organic handmade caramel candies from Kampung Gambung Pangkalan up in the mountains of Cisondari village with milk from own production VISION move from home industry to a business licensed caramel candy factory Introduction Research Report Project Identification Impact and RelevanceBusiness Plan
- 26. BUSINESS IDEA Relevant markets – Market for candies • Cisondari and surrounding areas • Bandung • Jakarta Introduction Research Report Project Identification Caramel Candy Business Plan Impact and Relevance Target group – SweetToothies – Organic Conscious Consumers – Consumers looking for the special something Customer value – Satisfy the nibbling desire – Natural ingredients – Nice gift for special occasions Value Set – Handmade and organic product using fresh ingredients (fresh milk) Business Plan
- 27. VALUE CHAIN Purchasing Production Marketing Distribution Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 28. Purchasing Production Marketing Distribution “Make” milk Buy sugar jelly packaging material Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 29. Purchasing Production Marketing Distribution Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Milking Boiling Cutting Wrapping
- 30. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan COW FARM
- 31. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan MILKING
- 32. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Milking Boiling Cutting Wrapping Purchasing Production Marketing Distribution
- 33. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan BOILING
- 34. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan BOILING
- 35. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Milking Boiling Cutting Wrapping Purchasing Production Marketing Distribution
- 36. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan CUTTING
- 37. Purchasing Production Marketing Distribution Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Milking Boiling Cutting Wrapping
- 38. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan WRAPPING
- 39. Purchasing Production Marketing Distribution Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Milking Boiling Cutting Wrapping
- 40. Purchasing Production Marketing Distribution • Product – Quality remains the same – handmade, organic ingredients, fresh milk – Product lines: Suka and Terima Kasih – Packaging: New wrapping to improve appearance, differentiation from competitors and enhance efficiency Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 41. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 42. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 43. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 44. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 45. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 46. Purchasing Production Marketing Distribution Price – Current: Penetration strategy – 10’000IDR / 250g – Suggestion • Suka: maintain penetration strategy with possibility to raise the price • TerimaKasih: Higher price to highlight the exclusiveness Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Marketing
- 47. Purchasing Production Distribution Promotion –Current: Passive strategy – waiting for customers and production on demand –Suggestion:Active promotion of the product through presented product sheets Place • Current markets • Find new buyers Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Marketing
- 49. IMPLEMENTATION PLAN 4th November 5th November 6th November 7th November 8th November Efficiency improvement (prototype) Efficiency improvement (prototype) Efficiency improvement (prototype) Efficiency improvement (prototype) Efficiency improvement Packaging (differentiation) Packaging (differentiation) Packaging (efficiency) Packaging (efficiency) - Focus on efficiency in production - Focus on higher selling prices (differentiation through packaging) Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 50. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 51. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 52. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 53. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan CUTTING WITH NEW TOOL
- 54. Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan THE TOOL
- 55. 4th November 5th November 6th November 7th November 8th November Efficiency improvement (prototype) Efficiency improvement (prototype) Efficiency improvement (prototype) Efficiency improvement (prototype) Efficiency improvement (prototype) Packaging (differentiation) Packaging (differentiation) Packaging (efficiency) Packaging (efficiency) - Focus on efficiency in production - Focus on higher selling prices (differentiation through packaging) Introduction Research Report Project Identification Caramel Candy Business Plan Impact and Relevance IMPLEMENTATION PLAN Business Plan
- 56. November December January February March Business- License Business-License Business-License Improvement of the tools Improvement of the tools Improvement of the tools Find new buyers Find new buyers (Jakarta, Bandung) Develop new products Find new buyers (Indonesia) Introduction Research Report Project Identification Caramel Candy Business Plan Impact and Relevance IMPLEMENTATION PLAN Business Plan
- 57. RISKS Business-License: - Do not fulfill the license criteria - Corruption (bribe money) Improvement of the tools: - Money Find new buyers: - Villagers do not implement suggestions - Competitors (higher intensity) Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 58. CURRENT PROFIT AND LOSS STATEMENT PER PRODUCTION DAY Costs (IDR) Sales (IDR) Labor 120,000 Caramel Candies 240,000 Ingredients 58,500 Packaging 40,920 Material 99,420 Gross Profit 20,580 Total 240,000 Total 240,000 Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 59. CURRENT PRODUCTION PER CANDY Cutting Process 12 seconds Wrapping Process 60 seconds Total 72 seconds Total process time 24 hours for 1200 candies Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan Milking Boiling Cutting Wrapping
- 60. PRODUCTION WITH THE CUTTING TOOL PER CANDY Cutting Process 6 seconds Wrapping Process 60 seconds Produced candies 66 seconds Total process time 22 hours for 1200 candies ➡ Reduction of the production process by 2 hours per day - same amount of labor force / time - just one cutting tool (prototype) Milking Boiling Cutting Wrapping Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 61. PROFIT AND LOSS STATEMENT PER PRODUCTION DAY WITHTHE CUTTINGTOOL Costs (IDR) Sales (IDR) Labor 120,000 Caramel Candies 458,500 Ingredients 63,863 Packaging 37,794 Material 101,656 Gross Profit 236,844 Total 458,500 Total 458,500 Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan
- 62. PRODUCTION WITH THE CUTTING TOOL Improvement : Cutting Process Efficiency + 50 % Production Efficiency (including wrapping) + ~ 8 % Introduction Research Report Project Identification Impact and RelevanceBusiness Plan
- 63. IMPACT & RELEVANCE Empathize with the villagers • See things from their perspective • Identification of key persons Villagers think in a different way, are aware of the problems but behave passively Skeptical in the beginning Get to know each other Approach Evaluation Trust Changing Mindset & Empower Mutual Transformation Introduction Research Report Project Identification Impact and RelevanceBusiness Plan
- 64. IMPACT & RELEVANCE Requirement of our approach • Practical, creative • Implementation possible with available resources Openness in discussions but no trust notice Get to know each other Approach Evaluation Trust Changing Mindset & Empower Mutual Transformation Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan
- 65. IMPACT & RELEVANCE •Inspire each other with trust •Empower the villagers Fundament for an effective teamwork is built Get to know each other Requirement of our approach Trust Changing Mindset & Empower Mutual Transformation Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan
- 66. IMPACT & RELEVANCE • Visible Result (not only theory) start changing their mindset • Shared success creates joy & happiness " Inspiration & Emotions • Concrete ideas of villagers to develop their business Get to know each other Requirement of our approach Trust Changing Mindset & Empower Mutual Transformation Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan
- 67. IMPACT & RELEVANCE Dynamic learning process Get to know each other Requirement of our approach Trust Changing Mindset & Empower Mutual Transformation Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan