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Configuring-Content
- 1. Content Configuration & Marketing Trends At Digital Marketing Summit, Hyderabad 15/02/14 @nischalgni www.nischalagnihotri.wordpress.com
- 2. What is Content Marketing? Content INFLUENCE Sale/ Marketing Objective @nischalgni www.nischalagnihotri.wordpress.com
- 3. What is your content flow? Production Marketing Measuring & Feedback @nischalgni www.nischalagnihotri.wordpress.com
- 4. Content Configuration Visible Content @nischalgni www.nischalagnihotri.wordpress.com
- 5. Visible Content @nischalgni www.nischalagnihotri.wordpress.com
- 6. Invisible Content @nischalgni www.nischalagnihotri.wordpress.com
- 7. Content Configuration Based on what works best for your brand Configure your content and support with A/B testing @nischalgni www.nischalagnihotri.wordpress.com
- 8. How to configure my Content? With many content types, what works best for me? @nischalgni www.nischalagnihotri.wordpress.com
- 9. Media & Content • Social media • Niche media • Affiliate media • Offline media @nischalgni www.nischalagnihotri.wordpress.com
- 10. Business Model & Content • B2B • B2C • Life cycle of your organization • Startups vs SMEs vs Sharks @nischalgni www.nischalagnihotri.wordpress.com
- 11. Objective & Content What is your marketing objective? Lead gen vs branding vs PR vs Customer support @nischalgni www.nischalagnihotri.wordpress.com
- 12. Content Configuration by Content Map Recruitment Executives Transiting into India Looking for a next level Recruiters HR Consultants HR Managers @nischalgni www.nischalagnihotri.wordpress.com
- 13. Content Configuration by Content Map Transition into India Markets Stabilized Markets Market Bubbles Growth Economy Top Recruite rs Work Culture @nischalgni www.nischalagnihotri.wordpress.com
- 14. For example, if Marico wants to promote healthy living they can create weekly webisodes on cooking, health & fitness, etc using their products and/or integrate their brands message within the content and distribute it across owned, earned and paid media. This sustained weekly engagement via content would help its target audience associate Marico with healthy living. - Nexbigwhat @nischalgni www.nischalagnihotri.wordpress.com
- 16. 1. Thought Leadership Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 17. 2. Opinions Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 18. 3. Attribution Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 19. 4. Curation Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 20. 5. Response Team Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 21. 6. Mobile & Video Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 22. After Analytics, Email Marketing, the most coveted Digital Marketing skill in 2014 is Content Marketing. @nischalgni www.nischalagnihotri.wordpress.com
- 23. What’s Next? Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 24. Context Marketing Which of the content trends will evolve in 2014? @nischalgni www.nischalagnihotri.wordpress.com
- 25. Thank You nischalagnihotri@gmail.com @nischalgni www.nischalagnihotri.wordpress.com
Editor's Notes
- http://www.youtube.com/watch?v=x612J-dupn8
- Authority & Influence
- Which stage of the buying process is the customer at?
- Which stage of the buying process is the customer at?
- Which stage of the buying process is the customer at?
- Which stage of the buying process is the customer at?
- Which stage of the buying process is the customer at?
- Which stage of the buying process is the customer at?