Considering the right mobile app development strategy? To help you with that, Velvetech shares slides from the recent webinar on choosing a winning mobile development approach. We cover different mobile development approaches, including native, cross-platform, and progressive web apps. You’ll discover the pros and cons of each approach and the most common mistakes in their application. We also look at how different mobile development approaches match the business needs, and answer such questions as “Why choosing a native approach is the best option for my fintech app?” As a bonus tip, we discuss the launch and post-launch marketing efforts to help the apps perform well in the app stores right from the first release. We advise on how to get the most out of the platform-specific features such as advanced push notifications and app store optimization. On top of that, we explore real-world examples of successful shifts from past technologies to new mobile development approaches. The case studies feature the apps from our portfolio and industry leaders like Facebook and Google. Get essential insights in our on-demand webinar: https://www.velvetech.com/events/mobile-app-development-approach/

1. Mobile App Development Approach:
Choosing the Right Strategy for a
Winning Go-to-Market Plan

2. • UNDERSTANDING MOBILE APP
DEVELOPMENT APPROACHES
• MATCHING NEEDS WITH SOLUTIONS: IDENTIFYING
THE PERFECT STRATEGY FOR A MOBILE PROJECT
• EXPLORING BEST PRACTICES FOR A SUCCESSFUL
GO-TO-MARKET STRATEGY
• CASE STUDIES
• Q&A SESSION
Webinar Agenda

3. Understanding Mobile
App Development
Approaches

4. Native apps are written in languages that the
platform they are intended for accepts.
Native Apps

5. • Performance
• User Experience
• Functionality
• Offline Capabilities
• 100% Match
Pros of Native App Development
NATIVE
UPSIDES

6. • High Cost
• Time-Consuming
• Implementation Path
• Maintenance
Cons of Native App Development
DOWNSIDES
NATIVE

7. Cross-platform app development refers to
the process of creating mobile applications
that can run on multiple mobile platforms.
Hybrid and Cross-Platform Apps

8. • Cost-Effective
• Time-Saving
• Consistency
• Easy Maintenance
• Support of Outdated Devices
and OS Versions
Pros of Cross-Platform App Development
UPSIDES
CROSS-
PLATFORM

9. • Performance Issues
• Limited Features
• User Experience
• OS Inconsistencies
• Wider Range of Team Skills Required
Cons of Cross-Platform App Development
DOWNSIDES
CROSS-
PLATFORM

10. Mobile web apps are internet-enabled apps
that are accessible from mobile devices
through a web browser.
Progressive Web Apps (PWA) are a type of
mobile web app that uses modern web
capabilities to deliver an app-like experience.
Mobile Web Applications and PWAs

11. • Cross-Platform Compatibility
• Easy Updates
• Discoverability
• No App Store Approval
Pros of Mobile Web Apps and PWAs
UPSIDES
PWA

12. • Limited Functionality
• Lower Performance
• Less Integration Options
• Development for a Browser Instead of OS
Cons of Mobile Web Apps and PWAs
DOWNSIDES
PWA

13. Source: Statista
Ecommerce Companies Planning to Invest in PWA

14. There Are Far Fewer
Bad Technologies
Than Their Misuse

15. SHOOTING A CANNON AT SPARROWS
Different Technical Approaches
Image Source: CoolClips.com
There are far fewer bad technologies than their misuse.

16. There are far fewer bad technologies than their misuse.
SQUARE PEG IN A ROUND HOLE
Different Technical Approaches
Image Source: CoolClips.com

17. There are far fewer bad technologies than their misuse.
LOOKING FOR A NEEDLE IN A HAYSTACK
Different Technical Approaches
Image Source: CoolClips.com

18. Source: Statista
Cross-Platform Frameworks Use by Developers

19. Fuchsia OS

20. Identifying the
Perfect Strategy for a
Mobile Project

21. Matching Needs with Solutions: Native Approach
WHEN THE NATIVE APPROACH
MIGHT BE A GOOD CHOICE
• High-Performance Games
• AR/VR Apps
• Photo and Video Editing Apps
• Fitness and Health Tracking Apps
• Navigation and GPS Apps
• Banking and Finance Apps

22. Matching Needs with Solutions: Hybrid Approach
WHEN THE CROSS-PLATFORM APPROACH
MIGHT BE A GOOD CHOICE
• E-Commerce Apps
• Social Networking Apps
• Messaging Apps
• Streaming Apps
• Fitness Apps
• Productivity Apps
• Proof of Concept and MVP Applications

23. Matching Needs with Solutions: PWA Approach
WHEN THE WEB PWA APPROACH
MIGHT BE A GOOD CHOICE?
• News and Media Sites
• Social Media Platforms
• Food and Beverage Apps
• Travel and Tourism Apps
• Educational Apps

24. Source: Statista
U.S. Subscription App Revenue

25. REID HOFFMAN
Entrepreneur. Product and
Business Strategist.
Investor. Podcaster.
"Don't wait for the perfect app. Launch your
MVP and let your users help you shape the
future of your mobile experience."
Get Your MVP Out There

26. Best Practices for
Successful Go-to-
Market Strategy

27. • UI/UX DESIGN
• COMPETITIVE ANALYSIS
• UNIQUE VALUE PROPOSITION
• PERFORMANCE
• PRICING STRATEGY
• MARKETING AND PROMOTION
• USER ONBOARDING
• LOCALIZATION
• CUSTOMER SUPPORT
• USAGE METRICS
• REGULAR UPDATES
General Recommendations

28. ü High-quality pictures
ü Videos
ü Meaningful descriptions
ü Relevant kewords and marketing texts
ü Analytics
App Store Optimization
YOU CAN START ASO WITH:

29. Platform-Speciefic UI/UX Guidelines
MATERIAL
DESIGN
HUMAN
INTERFACE
GUIDELINE

30. Platform-Specific Features in the App
HOME SCREEN QUICK ACTIONS
ADVANCED PUSH NOTIFICATIONS

31. • App Downloads/Installs
• App Metadata
• App Revenue
• Reviews and Ratings
• App Retention
• Update Cycle
• App Performance
• Usage Metrics
• Backlinks
Search Ranking in App Stores
BE READY FOR TOP GROSSING!
Image source:
Apple Inc.

32. Case Studies

33. Native Apps: Facebook
Link on a Case Study:
HTML5 App
Native App Development

34. Native Apps: MenHealth
React Native App
Native App Development
Link on a Case Study:

35. Cross-Platform Apps: Google Pay
Native App
Flutter App
Link on a Case Study:

36. Wrapping Up

37. THERE IS NO SILVER BULLET
FOLLOW THE RECOMMENDATIONS BY APPLE AND GOOGLE
DO NOT HESITATE TO CONTACT PROFESSIONALS
Recap
1
2
3
MAXIMIZING INITIAL INPUT FACILITATES INFORMED
DECISION-MAKING
4

38. 38 INTERVIEW QUESTIONS TO
CHALLENGE MOBILE DEVELOPERS
Learn More…
CHECK OUR BLOG POST

39. TO CHOOSING A TRUSTED SOFTWARE
DEVELOPMENT PARTNER
Learn More…
CHECK OUR FREE GUIDE

40. Thank You!
+1 (847) 559-0864
sales@velvetech.com
www.velvetech.com
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Suite105,
Northbrook, IL 60062