15. Phases of decision making process 10/09/11 Exercise: You are considering to buy a brand new laptop. There are various model available in the market and you are facing difficulties in making decisions. Analyze and explain your activities to make decision using the Simon’s four phase model.
16. Phases of decision making process 10/09/11 Simon’s Model Activities Intelligence Phase Identify whether there is a problem without a laptop computer. Design Phase Determine parameters/criteria that describe the appropriate laptop to buy. Generate and analyze possible causes of action Choice Phase Make the actual decision and choose the laptop which are the most suits the identified parameters/criteria. Implementation Phase Buy the chosen laptop