Using the data sourced by Appsblogger.com, some analysis of Kickstarter projects in the entertainment categories.
All data was scrapped prior to June 2012.
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...
Kickstarter - General data
1. KICKSTARTER FOR VIDEO GAMES
Appsblogger scraped data - June 2012
Online Games Consulting & Services
2. METHODOLOGY
Data Analyzed :
Source: www.appsblogger.com
Data was automatically scrapped off Kickstarter pages
Sample analyzed limited to the entertainment categories
(Books, Games, Movies, Comic books)
Video Games and Board Games were separated in two
categories throughout
You can find the raw data here:
https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M
Online Games Consulting & Services
3. KICKSTARTER PER CATEGORIES - 2011H2 & 2012H1
$20,000,000.00
$18,000,000.00 2011H2
2012H1
$16,000,000.00
$14,000,000.00
$12,000,000.00
$10,000,000.00
$8,000,000.00
$6,000,000.00
$4,000,000.00
$2,000,000.00
$-
Books Comics Films Video Games Boardgames
Online Games Consulting & Services
4. 2010-2011-2012
Year-on-Year Growth
2010 to 2011
1500%
2011 to 2012 (till May)
1300%
1100%
900%
700%
500%
300%
100%
Books Comics Films Games Boardgames
Online Games Consulting & Services
5. THOUGHTS
Kickstarter was very insignificant for video games overall prior to
Double Fine. It is now probably the biggest category in entertainment.
The other categories are more “mature” as they seem to have a more
natural growth.
Board games are doing incredibly well too.
Online Games Consulting & Services
7. COMICS
Funded projects Total money
# of projects Total backers Av. # of backers Av. Pledge
stats pledged
Over $250k 1 $ 1,254,120.00 57,750 57,750 $ 21.72
$100k to $249k 1 $ 1,065,182 25,000 25,000 $ 4.37
$50k to $99k 10 $ 731,005.00 252,750 25,275 $ 2.89
$25k to $49k 16 $ 553,559.00 297,500 18,594 $ 1.86
$10k to $24k 51 $ 714,781.00 434,200 8,514 $ 1.65
Less than $10k 326 $ ,435,935.00 1,063,679 3,263 $ 1.35
Online Games Consulting & Services
8. COMICS
# of projects
0% 0%
2%
4%
13%
Over $250k
$100k to $249k
$50k to $99k
81% $25k to $49k
$10k to $24k
Less than $10k
Online Games Consulting & Services
9. COMICS
Total money pledged
26%
30%
Over $250k
$100k to $249k
2% $50k to $99k
$25k to $49k
$10k to $24k
15% 15%
Less than $10k
12%
Online Games Consulting & Services
11. FILMS
# of projects Failed Successful Success ratio Total
Animation 231 145 39% 376
Documentary 1902 1772 48% 3674
Film & Video 1272 1061 45% 2333
Narrative Film 714 694 49% 1408
Short Film 1438 2297 61% 3735
Webseries 593 431 42% 1024
Online Games Consulting & Services
12. FILMS
Money Raised Money Raised Av. Per project
Animation $ 1,537,782.00 $ 10,605.39
Documentary $ 22,455,944.00 $ 12,672.65
Film & Video $ 8,224,388.00 $ 7,751.54
Narrative Film $ 8,613,710.00 $ 12,411.69
Short Film $ 10,638,652.00 $ 4,631.54
Webseries $ 3,443,568.00 $ 7,989.72
Online Games Consulting & Services
13. FILMS
# of projects (success and failures)
3%
8%
29% Animation
Documentary
30%
Film & Video
Narrative Film
Short Film
Webseries
11% 19%
Online Games Consulting & Services
14. FILMS
Success ratio
Success ratio
70%
61%
60%
48% 49%
50% 45%
42%
40%
39%
30%
20%
10%
0%
Animation Documentary Film & Video Narrative Film Short Film Webseries
Online Games Consulting & Services
15. FILMS
Money Raised
6% 3%
19%
Animation
41% Documentary
Film & Video
Narrative Film
16% Short Film
Webseries
15%
Online Games Consulting & Services
16. FILMS
Av. Per project
$14,000.00
$12,000.00 Av. Per project
$10,000.00
$8,000.00
$6,000.00
$4,000.00
$2,000.00
$-
Animation Documentary Film & Video Narrative Film Short Film Webseries
Online Games Consulting & Services
18. PUBLISHING
Money Raised
# of projects Failed Successful Success ratio Total
Art Book 143 158 52% 301
Children's Book 366 176 32% 542
Fiction 594 349 37% 943
Journalism 213 191 47% 404
Nonfiction 551 330 37% 881
Periodical 126 137 52% 263
Poetry 113 137 55% 250
Publishing 375 137 27% 512
Online Games Consulting & Services
19. PUBLISHING
Money Raised Money Raised Av. Per project
Art Book $ 1,021,661.00 $ 6,466.21
Children's Book $ 1,262,574.00 $ 7,173.72
Fiction $ 1,380,378.00 $ 3,955.24
Journalism $ 1,247,520.00 $ 6,531.52
Nonfiction $ 1,973,718.00 $ 5,980.96
Periodical $ 953,024.00 $ 6,956.38
Poetry $ 232,064.00 $ 1,693.90
Publishing $ 1,210,605.00 $ 8,836.53
Online Games Consulting & Services
20. PUBLISHING
# of projects
13% 7%
6%
13%
Art Book
6% Children's Book
Fiction
Journalism
23% Nonfiction
22% Periodical
Poetry
Publishing
10%
Online Games Consulting & Services
21. PUBLISHING
Success ratio
Success ratio
60%
50%
40%
30%
20%
10%
0%
Art Book Children's Fiction Journalism Nonfiction Periodical Poetry Publishing
Book
Online Games Consulting & Services
22. PUBLISHING
Money Raised
11%
3% 13%
14% Art Book
10% Children's Book
Fiction
Journalism
Nonfiction
15%
Periodical
21% Poetry
Publishing
13%
Online Games Consulting & Services
23. PUBLISHING
Av. Per project
$10,000.00 Av. Per project
$9,000.00
$8,000.00
$7,000.00
$6,000.00
$5,000.00
$4,000.00
$3,000.00
$2,000.00
$1,000.00
$-
Art Book Children's Fiction Journalism Nonfiction Periodical Poetry Publishing
Book
Online Games Consulting & Services
24. BOARD GAMES
Online Games Consulting & Services
25. BOARD GAMES
Funded # of Total money Average # of
Total backers Av. Pledge
projects stats projects pledged backers
Over $250k 2 $ 1,705,277.00 10770 5385 $ 158.34
$100k to $249k 5 $ 789,908.00 7780 1556 $ 101.53
$50k to $99k 12 $ 850,414.00 15373 1281.083333 $ 55.32
$25k to $49k 33 $ 1,099,494.00 21628 655.3939394 $ 50.84
$10k to $24k 80 $ 1,244,040.00 23750 296.875 $ 52.38
Less than $10k 72 $ 567,882.00 14337 199.125 $ 39.61
Online Games Consulting & Services
26. BOARD GAMES
Totat $ pledged
9%
27%
20%
Over $250k
$100k to $249k
$50k to $99k
13% $25k to $49k
17% $10k to $24k
Less than $10k
14%
Online Games Consulting & Services
27. BOARD GAMES
# of projects
1%
6%
3%
16%
35%
Over $250k
$100k to $249k
$50k to $99k
$25k to $49k
$10k to $24k
Less than $10k
39%
Online Games Consulting & Services
28. VIDEO GAMES
Online Games Consulting & Services
29. VIDEO GAMES
Avg. funding per successful project $65k
Avg. success ratio 31%
Avg. pledge $46.15
Online Games Consulting & Services
30. VIDEO GAMES
Funded projects
# of Total money Total Average # of average Median of
stats (based on Av. Pledge
projects pledged backers backers %tage of goal % of goal
goals)
Over $250k 8 $ 10,857,412 242,340 30,293 $ 44.80 303% 210%
$100k to $249k 5 $ 1,433,559 40,948 8,190 $ 35.01 254% 159%
$50k to $99k 6 $ 571,654 14,591 2,432 $ 39.18 163% 143%
$25k to $49k 9 $ 463,429 6,158 684 $ 75.26 181% 141%
$10k to $24k 46 $ 1,116,773 32,968 717 $ 33.87 192% 117%
$5k to $9k 51 $ 538,553 16,712 328 $ 32.23 161% 124%
$1k to $4k 73 $ 335,551 8,913 122 $ 37.65 206% 119%
Less than $1k 37 $ 30,433 1,122 30 $ 27.12 227% 149%
Online Games Consulting & Services
31. VIDEO GAMES
Success ratio
60%
50% Success ratio
40%
30%
20%
10%
0%
Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k $5k to $9k $1k to $4k Less than $1k
Online Games Consulting & Services
32. VIDEO GAMES
# Projects (successes and failures)
140
120
100
80
60 Less than $1k
$1k to $4k
$5k to $9k
40
$10k to $24k
$25k to $49k
20 $50k to $99k
$100k to $249k
Over $250k
0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12
Online Games Consulting & Services
33. WWW.ICOPARTNERS.COM
OFFICE 6
10 FLEET STREET
BN1 4ZE
BRIGHTON
UNITED KINGDOM
CONTACT@ICOPARTNERS.COM
+44 (0)20 8133 8806
Online Games Consulting & Services