The document outlines the vision, mission, and goals of the Cheaper, Easier and Safe (C.E.S.) Pawnshop. The C.E.S. Pawnshop aims to provide affordable loans through quality pawning services. Their logo represents affordable interest (coin), easy acceptance of goods (silver), and fair valuations (gold). The pawnshop will be located in Caloocan City to take advantage of demand and lack of competitors in the area. The document also analyzes competitors and outlines the target location for the C.E.S. Pawnshop.