Obaigo is a same day, last mile delivery platform that optimizes and uses people who are on the road to deliver items to their final destination, using pick and drop hubs across the country

1. BY: JOSHUA NYANDIKA OBAIGWA

2. Obaigo
Obaigo is an on-the-way
delivery service that
connects people who have
stuff to send with drivers
already heading that way

4. Problem
For The Sender
 Price discrepancies, delays and safety of package
deliveries
 Poor customer service
 Shortage of package delivery services
For The Driver
 Safety
 Lack of Information

5.  How do you facilitate your deliveries? From office parcel and
equipment’s, to farm products to business purchases to
household items and pets: In most cases we physically look
for the nearest driver to send, whereby the driver sets the
delivery price which is high and has no room for negotiation,
because they have to compensate two or three days of
waiting without a job. Long distance deliveries are either
done by bus companies like Modern Coast, Guardian Angel,
Transline Classic etc or Traditional courier companies like
Fargo courier, DHL and G4S. The traditional courier
companies own all the infrastructure including booking
offices and vehicles that transport the items, thus they have
to wait till they have enough packages to deliver. With this
setup we experience delays from the pickup point to the
final destination because of the next day delivery approach.
The recipient has to go to the office at the final destination
to pick their package (No last mile delivery)

6. Solution
Hardware
 Utilizing bikes that can easily navigate through traffic
Bridge
 Picking items from Bus couriers and other traditional logistic companies
through an agent
 Setting up Pick-up and drop agents to improve on the last mile delivery of
packages on transit
 Packaging items on behalf of senders
Technology
 On-your-way delivery service connecting, package sender with Obaigo drivers
heading that way
Creation of a reliable ,safe and cost effective link between a sender and an
Obaigo driver on demand.

7. Solution
Obaigo is a same day, last mile delivery
platform that optimizes and uses people who
are on the road to deliver items to their final
destination. For example a sender in Kisumu
can use an Obaigo driver headed to Nairobi to
deliver their package on the same day. This
driver has an option of delivering the package
to the final destination or dropping it a hub
center in Nairobi which in turn is delivered by
City runners and drivers. This will happen in all
towns and vice versa.

8. A Bus courier delivery cost/price scenario
I have done some research on the Bus courier business. Their
costing ranges from Ksh. 200(a small envelope) to Ksh. 1000
on a big and heavy item. They deliver at least 1600 small
parcels and 400 medium and big items per day (Nairobi –
Kisumu Route)
Average price Total
1600 200 320,000
400 400
Total
160,000
480,000 Per Day, Per Route

9. Agent Hubs
With Obaigo we will approach local shop owners to
be our agents in all the major towns, where
packages will be dropped to be delivered or picked.
The agent will then link the packages with Obaigo
drivers who will pass that way heading to the final
delivery destinations.
We will start by having at least 8 hub agents
including River Road, Tom Mboya Street, Moi
Avenue, Kenyatta Avenue, Westlands, Parklands,
Upperhill, Ngong Road which will mainly serve office
deliveries.

10. Obaigo Drivers
So far we have spoken to at
least 100 drivers who are
ready to join our networks.
These includes runners and
motorbike riders

11. Addressing Urban Mobility
Setting up warehouses outside the
city.
Sorting packages according to
routes.
Reducing the number of big trucks
on the city roads

12. Core Product
Speedy, secure and
cheap package
delivery service

13. Unique Value Proposition
Same day delivery
Last mile delivery
On-your-way delivery
On Transit agent centers
Package Insurance cover
Photographic audit trail
Optimization of Obaigo drivers on the
way

14. How does it work
 Chose in item, weight, category, value
 Take a picture
 Chose preferable time of delivery
 Give contact information of the receiver
 Post a delivery Job
 Chose the best Obaigo driver in terms of
reviews and no of completed deliveries

15. Our Revenue Model
We take 15% on each
transaction

16. Market Opportunity
Target Market
 E-Commerce Platforms
 Clerical departments of organizations
 Local Bus courier companies
 Traditional logistics companies
 Home Food chefs
How Big is Target Market
 Analysis Mason(CAK) – We will have 15 Million courier & Parcel Items shipped
annually by 2022 within the country.
 Average of Ksh.200 per Item
 Obaigo is after 15% of the market size – Ksh.45,000,000 (annual)

17. Marketing Strategy
How do we acquire our customers?
Social Media marketing
Partnerships
Physical Outreach
Events

18. Competitors
We compete with both traditional delivery services and other startups
 G4S
 Aramex
 TNT
 Posta EMS
 DHL
 Sendy
 Glovo
 Taxify
 Jumia Foods
 GetBoda

19. Competitive advantage
Enrolling Obaigo Runners
Tracking capabilities and real-time
status updates to both sender and
receiver.
Package Insurance
Driver network in all parts
Optimization of flow of people who are
on the way.

20. Traction/Progress
 Admission into TUMI Accelerator program
(Dec 2018 – June 2019)
 Finalist in Seedstar Malaria commodities
and new born vaccine supply chain in Kenya
 Registered 50 Runners and 200 users
 A ready MVP

21. Financial Projections
 We expect to start making profits on the 6th month and break even on the 10th
month

22. TEAM
 Joshua Obaigwa – CEO & Co -Founder -MSc – Entrepreneurship(UON)
 Nancy Kwamboka – Co-Founder & Financial Manager – MSc Finance(KU)
 Alex Kiragu – Co-Founder & Creative Manager - MSc – Entrepreneurship(UON)
 Ibrahim Kerima – Co-Founder & Logistics – Bcs Supply Chain (Moi)
 Diana Kemunto – Marketing & HR – Bcom -(UON)
 James Ateya – Partner & ICT – BSc Computer Science (JKUAT)
 Gloria Haddassa – Admin and Customer support – BCOM (UON)
Advisors
 Bitange Ndemo – Senior Lecturer at UON & a former PS of ICT
 Nixon Mageka – ICT4D Consultant
 Robert Kamaru – CEO & Founder – Escrow Kenya
 Shem Mwaniki – Finance Director – Parliamentary service Commision
 Wilkin Michira – CEO & Founder of Proscene

23. ASK
Ksh. 5,000,000(as a grant or a
Loan which will be convertible to
Equity) to boost the experiment
in the CBD, Upperhill and
Westlands regions
Details Below

24. Details Amount
200 Reflectors @ Ksh.200 40,000
200 Branded Tshirts @ 300 60,000
Branding 8 Angent Hubs(including
county fees)
800,000
Health Certificate for the first 50
riders
50,000
Branding 50 motorbikes @22,000 –
This includes county branding fees
1,100,000
Posters in 100 matatus @500 each 50000
Social media marketing (Facebook,
Twitter, Instagram, Youtube and
google ads) for 6 months
@Ksh.150,000 per month
900,000
Salaries for 3 sales people @ 20,00
each for 6 months
120,000
Salaries for an office admin and
customer care assistant @30,000,
Driver compliance office @40,000,
Accountant @40,000 , Software
Engineer @80,000 for 6 months
1,140,000
6 months rent plus deposit @40,000 320,000
Office infrastacture and
equipment’s
420,000
Total 5,000,000

25. THANK YOU
Deliver it on your way
info@obaigo.com
www.obaigo.com
0729389283