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1. Push Vs Pull Marketing
what works best for you

2. Marketing is a complex space where marketers
spend a lot of time and money trying to understand
the strategies they should be using to reach their
audience and build conversations with them.
Marketers use different strategies to market their
products and services but these strategies can be
categorized into push and pull marketing.
Push marketing(also called outbound marketing) is,
as the name suggests, about pushing a message out
to consumers, whereas pull marketing(also called
inbound marketing) is about pulling people in with
something they can’t resist. There are a lot of
similarities between the two so it’s important to
understand them both.

3. What is Push Marketing
(Outbound Marketing)
Push marketing, or the concept of
pushing the product to the
consumer, is the main form of
marketing many businesses tend to
do. In this method of marketing, the
consumer is exposed to the product
through advertisements,
commercials, and other forms of
outreach to get the consumer’s
attention. A perfect example of
push marketing is your regular TV or
radio commercial where you have a
salesperson selling a product or
service. The goal here is to try and
capture your audience and
potentially make them develop an
interest in your product.

4. What is Pull Marketing
(Inbound Marketing)
Pull marketing is when
marketers create interest and
intrigue prospects into buying
their products or services. As
the name suggests, pull
marketing pulls the customers
in organic ways. The best
example and practice of Pull
Marketing is Search Engine
Optimization. Where in the
main focus is to get noticed by
prospects who are already
searching for the same
products or services.

5. Push Vs Pull Marketing
You have to make a plan and set a goal before
deciding which strategy can work best for you.
While both push and pull marketing are important for
any business, push marketing tends to attract
customers who aren’t necessarily looking for what you
have to offer while pull marketing attracts customers
who are already interested in what you have to offer.
Because they are ready to purchase when they
contact you, pull marketing often converts more leads
into sales than push marketing does. This is why it is
recommended that most businesses focus on pull
marketing since it can help build your brand value and
encourage more people to seek out your products or
services.
Push marketing aims to draw attention to a product
and encourage people to buy it by having it directly
marketed to them. While Pull marketing involves
creating a brand that people want to be associated
with or creating content that is so useful people come
back for more. If done right, pull marketing will build a
brand without customers even realizing it’s
happening.

6. Push Vs Pull Marketing
With a push strategy, you’re pushing your
message out to consumers. This is often
done through TV commercials, radio ads,
social media ads, and other paid media
channels. With a pull strategy, you’re not
actively reaching out to consumers.
Instead, you’re creating content that pulls
them in — these are often blog posts,
videos, or other forms of content that your
audience can find when they’re searching
for something online.

7. Examples of push
marketing
Social Media ads
Social Media ads are
at the top of
outbound
marketing. If you
want people to
notice your
company and what
you have to offer,
then Social Media
ads are going to be
a great asset.

8. Examples of push
marketing
Google ads
Google ads can
bring a lot of traffic
to your website if
that is what you
really want. Google
ads bring different
categories of people
to your website.
The ROI can only be
high if the ads are
done right.

9. Examples of push
marketing
Tv Ads/ commercials
This is the most
common way for
companies to get
noticed by a vague
audience. This
strategy is not the
best to work with
when your ultimate
goal is sales
because you won’t
be focusing on a
target audience.

10. Examples of push
marketing
Billboards
Billboards are the oldest
marketing strategy.
Billboards are the oldest
marketing strategy.
Billboards can be a good way
to market your business if
you’re location is in a high
traffic area like a busy
intersection or main street in
town. If the area isn’t high in
traffic, then this might not
work for you

11. Examples of pull
marketing
SEO
Search engine optimization
(SEO) is the process of
improving your website in a
way that makes it easy for
search engines like Google
and Bing to understand what
your site is about and show it
to people who are searching
for related topics. This helps
you reach your target
customers with relevant
messages at the right time.

12. Content marketing is any
type of material that your
company creates in order to
attract attention, build trust,
and generate sales leads.
Content can come in the
form of blog posts, videos,
photos, infographics, or
webinars.
Examples of Pull
Marketing
Content Marketing

13. While social media can be used
as a platform for push
advertising, it also works well
for creating pull marketing
strategies. By engaging with
potential customers on social
Examples of Pull
Marketing
Social Media Marketing

14. THANK YOU