knowlegde about event management

1. Event Management
strong marketing communication tool
Kumari Parul Tomar
M.Des
II sem

2. Agenda
Introduction
Primary goal
Communication tools
Summary
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3. Introduction
Event management is the application of project management to the
creation and development of small and/or large-scale personal or
corporate events such as festivals, conferences, ceremonies,
weddings, formal parties, concerts, or conventions.
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4. Primary goals
Of an event management

5. Identifying and determining corresponding control measures .
Programming events in such a way that operational information is transferred .
Forming the base of many routine activities in operations management .
Providing the entry point for many processes and activities of Service Operation ..
Providing a basis for service assurance, reporting, and service improvement .

6. Communication tools of event
management

7. Marketing communication is a process in which we use numerous integrated
tools to communicate with the target audience. simply put, marketing
communication is a combination of diversified programs and various
communication tools to increase the sales cycle.
However, it is difficult to chase the perfect mix of marketing and
communication. Only 28% of marketers are satisfied with their results. The
rest still try to find new ways to get in touch with the target audience.

8. What are Marketing Communication Tools?
Simply put, the tools that help your marketing team to support
sales and generate awareness about your product or brand
are known as marketing communication tools. The main
purpose of marketing communication tools is to connect with
the target audience effectively, regardless of the mode of
communication.
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9. 1.List of Marketing Communication Tools
Following are the best 18 marketing communication tools to reinforce your brand message and promote sales:
Advertising:
This is one of the biggest communication tools that marketing teams have. The
greatest advantage of this mode is that it can be paid and unpaid, both.
Advertising has a wide reach and great for small-scale companies or start-ups
that are going low on the marketing budget.
Advertising is based on above the line marketing. So, it is ideal for brands that do
not have much exposure or a target audience.
Sales promotion
The sales promotion tool is all about promoting your product. It is a great
communication tool, particularly because of direct interaction with the customers.
One of the benefits of sales promotion is that you can promote the product
directly to the consumer effectively and promptly. It builds brand loyalty and helps
your brand to flourish.
Sales promotion comes in all forms such as free samples, gift vouchers,
discounts, deals, etc.

10. Direct marketing
In today’s world, we regard online marketing as direct marketing. Direct mails to
get prospects and lead have more benefits than conventional marketing.
Thanks to personalization tools, consumers find direct mails and catalogs
easier to process. Moreover, direct online marketing yields a high response rate
as compared to traditional marketing. Commercials do not catch much attention
but giving access to consumers in receiving messages can definitely change
the game.
Email campaigns
Email marketing is another great tactic for marketing communication. Overall, it
enables a brand to generate more leads and prospects while driving traffic to
their official website. Moreover, this marketing tool is a self-lead-qualifying
process.
Newsletter
Likewise, newsletters are a great way to nurture prospects and leads. If you
have a strong list of recipients, you can send personalized content straight to
their inboxes. This tactic enables you to drag them to sales funnel pages.
Consequently, keeping them engaged with your brand.

11. Personal selling
Think of it as a great communication tool in which the salesperson goes to
the potential customers himself and promote the product through its benefits
and features.
Public relations
With this tool, you can improve your brand’s image and place in the market.
Maintaining public relations with influential people across the industry is a
great tool to grow your business.
Using this tool at the right time and in front of the right people can help you
increase sales dramatically. One of the greatest advantages of this tool is
that you do not have to spend much on public PR campaigns as publicity is
not a significant part of public relations.

12. Social media
Social media allows the brands to reach a wide base of the target audience
while promoting their products and company values through videos, ads,
photos, videos, and great content.For example, Tiktok has become a broad
platform for brands to reach consumers through video makers. Potential
customers, nowadays, love to connect to the brands using social media
platforms. Other than that, you can even put up testimonials on these platforms
to attract more customers in the long run.
Catalogs
The primary use of catalogs is to announce the launch of a new product.
However, the key to success lies in holding a true value proposition. Catalogs,
when combined with email marketing are a great way to convey information to
your potential and existing customers.
Trade shows
Trade shows are becoming more and more popular. With the pandemic going
on, online trade shows are becoming a thing now. Many brands are adopting
and hosting trade shows to introduce a new product/service.

13. Seminars
Seminars can make or break your brand in the industry. It is a great tool
for you to engage with customers. but how? Well, you can invite a lot of
customers so that they can learn about your brand or service. However,
seminars are not hosted for product promotion. The main purpose is to
give valuable knowledge to improve the brand’s loyalty.
Webinars
Webinars have the potential to establish your brand/company as a
thought and successful leader in the industry. In fact, it is an outlet
where consumers can learn more about your brand’s values, beliefs,
and objectives.
Forums
Forums hold great importance when it comes to communication with
the consumers. The main benefit of forums is that you can use it to
address various on-going issues and topics. Moreover, you can relate
the current world affairs to your product and even use them to increase
your sales.

14. surveys
Surveys are great for getting valuable feedback and improving your
business.
Mobile apps
Creating a mobile app for your brand to shop online is a great way to
reach a wide base of consumers.
Podcasts
With podcasts, you can discuss a new topic or a Fashion trend with the
visitors. It helps to keep your customers engaged.
Sponsorship
Sponsorship can help you reach customers on a global basis.
Moreover, it can place you above your competitors in the market.

15. Summary
By utilizing and combining some of the above marketing
communication tools, you will be able to deliver your
brand’s message clearly, loudly, and with more
transparency. Communicating with your audience will
help you build your brand in the future. Therefore,
streamlined marketing communication campaigns and
solutions can definitely improve your sales and brand
image.
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16. Thank you
Kumari Parul Tomar
M.Des
II sem