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Music Industry G322 To look at the targeting of audiences by institutions. To consider how  technology  has changed the way that institutions can  target their audience.
What can a record company do to target an audience?
The  Marketing and Promotion  of an artist or a band is crucial to a record company List some ways that digital developments have helped the targeting of audiences and the marketing and promotion of artists?
Gaming ,[object Object],[object Object],[object Object]
TV
Film
How has digital media helped targeting of audiences? ,[object Object],[object Object],[object Object],[object Object]
[object Object],Lilly Allen and Viral Marketing
Sony’s Viral Marketing Examples ,[object Object],[object Object],[object Object],Dido and Short Films Campaign:
Sony’s Viral Marketing Examples
How has digital media helped targeting of audiences? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Task ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advice for the Exam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advice for the Exam ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Audience targeting2

  • 1. Music Industry G322 To look at the targeting of audiences by institutions. To consider how technology has changed the way that institutions can target their audience.
  • 2. What can a record company do to target an audience?
  • 3. The Marketing and Promotion of an artist or a band is crucial to a record company List some ways that digital developments have helped the targeting of audiences and the marketing and promotion of artists?
  • 4.
  • 5. TV
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.