How to get the customer on the hook? - IBM Smarter Business 2013

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Fishing is all about right technique, tools and good timing. Miika Malinen, Director Online Business from Happyangler.se tells how they lure and catch the right fish by creating unique content and harnessing social networks. Fishing guide Kristian Keskitalo
( www.bigcatch.se ) gives examples how increased knowledge about fishing leads to more
business/sold fishing equipment. Presenter: Miika Malinen, Director Online Business. Hong Kong Import Ltd. Mer från dagen på http://bit.ly/sb13se

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How to get the customer on the hook? - IBM Smarter Business 2013

  1. 1. How to get the customer on the hook? Miika Malinen & Kristian Keskitalo Happy Angler © 2013 IBM Corporation
  2. 2. How to get the customer on the hook? Miika Malinen, Happy Angler Kristian Keskitalo, Happy Angler Pro, Bigcatch.se
  3. 3. Hong Kong Department Store Hong Kong has 26 general department stores in Finland (135 million € revenue) Garden Tools Fishing Household supplies Electricity & HVAC Construction & hardware Leisure Technochemical products Grocery Toys & paper products Automotive equipment Clothing Electronics Pet products Decoration Home appliances Books & magazines Footwear & bags ► Hong Kong own brands ► Excellent price vs. quality seasonal and campaign products Tobacco products Other equipment
  4. 4. This is Happy Angler • Happy Angler is the largest fishing specialized online store in Scandinavia with a vision to become largest in Europe. • We have localized online stores in Sweden, Finland and Russia • We want to help anglers to succeed in fishing and make fishing an experience for them. • Happy Angler online store is a place where people share their successes, failures and experiences.
  5. 5. Finland is a country of thousands of lakes and islands – 187 888 lakes and 500 000 summer houses by the lakes
  6. 6. 2 million fishermen out of 5 million population only 100,000 really knows how to catch a fish!?
  7. 7. Social Commerce Business idea Knowledge 100 000 hardcore fishermen 1900 000 ”ordinary” Fishermen Lots of commercial potential Hardcore fishing guys know how to catch a fish. Let them help and teach others who don’t know how to do it. Give them an interesting place where they can share their knowledge and where is interesting assortment for them Make it easier for people to start fishing This way we expand our business potential
  8. 8. Kristian Keskitalo / Examples Fishing guide Kristian Keskitalo (www.bigcatch.se) gives examples how increased knowledge about fishing leads to more business/sold fishing equipment
  9. 9. The Start – how we built our online store together with fishermen
  10. 10. How do we help? Teaching materials Live help Automatic product suggestions Ratings and reviews Ask & Answer Demo
  11. 11. Thank you! Questions? Contact us: miika.malinen@happyangler.se kristian@bigcatch.se

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