Context of KLM Air france very different from the assignment from kamernet.nl that wants to expand abroad The bigger the organisation the more stakeholders you have to deal with interests and concerns, be aware of these interests so you can take them into account in your advice
The project / Advisory report<br /><ul><li>It is really hard to makeyouthink, and ifthatworks: to makeyouthinkthingsthrough (that is notan insult, it is experience...)
Samelearningskills as with the thesis in semester 8: preparation
Advice, proposedscenariosbasedongood research and convincingarguments</li></li></ul><li>What is the problem?How big is the problem?What is the question/opportunity?How big is thatopportunity?For whom are thingsproblematic/ anopportunity?What do youreallywannaknow?For whom is that important?Whatare costs and benefits?VIQ: how are we gonnaanswer all this? (Research methodology)<br />
Some thoughts: advice<br /><ul><li>Whateveradviceyougive, be brief –Horace-
Advice is one of thosethingsthat is far more easy to givethan to receive – Carolyn Wells – </li></ul>ARGUMENT<br /><ul><li>Put the argument into a concrete shape, into an image, some hard phrase, round and solid as a ball, which they can see and handle and carry home with them, and the cause is half won. - Ralph Waldo Emerson -</li></li></ul><li>Writing a research advisory report<br /><ul><li>Exploringphase: focusingon goals and deliverables: definingproblem statement. TAKES TIME
Theoreticalframework and Data collection. Getinto the context, theory, subject, choosingsuitabletheoreticalframework.
Definingdefiniteproblem statement and research methodology: how are yougoing to get a validanswer to the questionsasked?
Finalizingphase</li></li></ul><li>Start from the end: What are the project’sdeliverables? What is expected to be in there?<br />
Exploring phase & Theoretic framework/datacollection<br />Broaden your mind: read, read, read. Analyse competitors or lead users in the field. Have discussions, start interaction on Linkedin on your subject. First analysis of the problem: what, why, how, what for, for whom? <br />Opt for a right theoretical framework: check www.12manage.com consult your teacher. <br />E.g. quality and legal framework? Or a change and cultural differences framework? Or both?<br />
Research methodology<br /><ul><li>Desk research: document analysis: annual reports, social/macroeconomic data, literature, articles, papers (also in phase of data collection)
Experimental: “praktijkonderzoek” start anintervention and measure the outcomes. Alsodiscussiononlinkedinon the matter.
For more information and use of research idiomhttp://www.prm.nau.edu/prm447/methods_of_data_collection_lesson.htm
Tip: Good to use a combination of quantitative and qualitativemethodologies to makeyour data more valid</li></li></ul><li>Sources<br />http://studietips.leidenuniv.nl/scriptie.html<br />http://www.learnerassociates.net/dissthes/<br />http://www.hbo-proofafstuderenenbegeleiden.nl/tienstappenplan.html<br />
Tools<br />www.12manage.com for all business methods, models and theories <br />Wanna be more visually challenged? http://www.youtube.com/watch?v=AFGNKJruxdg<br />