working to a brief

1. What is a “contractual” brief?
Stage 1. Getting the brief
Is it out to tender? Are you being commissioned?
What isbidding?
Whoare your competition?
Stage 2. What type of brief is it?
What iscommissioning?
FORMALINFORMAL
Will you need to work with other professionals / groups? Is it a co-operative brief?
How much can you interpret the brief?

2. Stage 3: Reading a brief
Stage 4: Negotiating the brief with the client
What constraints do you face? What opportunities do you
have?
What can you amend in the
brief?
What is the nature of the brief? What are the demands of the brief?
What is the budget for the
video?
What are your fees?