Convergence Culture - Henry Jenkins


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Presentation on Henry Jenkins' "Convergence Culture: Where New and Old Media Collide" - CMN5150

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  • Four main themes present in all chapters Media convergence paves the way for collective intelligence, participation and collaboration Black box fallacy
  • Recap: media convergence fosters collective intelligence and participatory culture
  • Convergence Culture - Henry Jenkins

    1. 1. Convergence Culture: Where Old and New Media Collide Henry Jenkins Youna Zhang CMN5150 Knowledge Management & Social Media
    2. 2. Table of Contents <ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Survivor </li></ul></ul><ul><ul><li>American Idol </li></ul></ul><ul><ul><li>The Matrix </li></ul></ul><ul><ul><li>Star Wars </li></ul></ul><ul><ul><li>Harry Potter </li></ul></ul><ul><ul><li>Photoshop </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul><ul><ul><li>Reflections on YouTube </li></ul></ul>
    3. 3. Introduction Media Convergence Pierre L évy ’s collective intelligence Participation Media production and consumption: collaboration
    4. 4. 1. Spoiling Survivor <ul><ul><li>Consumer focus </li></ul></ul><ul><ul><li>“ Spoilers” </li></ul></ul><ul><ul><li>Collective intelligence </li></ul></ul><ul><ul><li>Empowerment of the individual </li></ul></ul><ul><ul><li>Community of trust </li></ul></ul><ul><ul><li>Active consumers rather than passive </li></ul></ul><ul><ul><li>Participatory culture </li></ul></ul>
    5. 5. 2. Buying into American Idol <ul><ul><li>Producers focus </li></ul></ul><ul><ul><li>Affective economies </li></ul></ul><ul><ul><li>“ You’ve got 3 seconds to impress me” </li></ul></ul><ul><ul><li>Don’t change the channel! </li></ul></ul><ul><ul><li>Lovemarks </li></ul></ul><ul><ul><li>Community of loyal consumers: convergence of tastes & rituals </li></ul></ul><ul><ul><li>Gossip sucks? Think again! </li></ul></ul><ul><ul><li>Endorse the show, endorse the sponsors </li></ul></ul>
    6. 6. 3. Searching for the Origami Unicorn <ul><ul><li>The Matrix and transmedia storytelling – do you get it? </li></ul></ul><ul><ul><li>Synergy through all media platforms </li></ul></ul><ul><ul><li>The Matrix really is everything </li></ul></ul><ul><ul><li>Co-creation & collaborative authorship </li></ul></ul><ul><ul><li>Interactive movies: you connect the dots </li></ul></ul><ul><ul><li>Where is the origami unicorn? – additive comprehension </li></ul></ul><ul><ul><li>Becoming information hunters and gatherers: collective intelligence & participatory culture </li></ul></ul>
    7. 7. 4. Quentin Tarantino’s Star Wars ? <ul><ul><li>Remake movies: the amateur filmmaker </li></ul></ul><ul><ul><li>George Lucas in Love , Evan Mather </li></ul></ul><ul><ul><li>Just how much can you remake? The endless possibilities </li></ul></ul><ul><ul><li>“ Sneaky” Lucas: loosen your copyright control </li></ul></ul><ul><ul><li>Do it like the MMORPGs </li></ul></ul><ul><ul><li>Fans: creative contribution, interests, participatory culture, collective intelligence </li></ul></ul>
    8. 8. 5. Why Heather Can Write <ul><ul><li>“ The Potter Wars” and media literacy </li></ul></ul><ul><ul><li>Heather Lawver & The Daily Prophet </li></ul></ul><ul><ul><li>“ Affinity spaces”: fantasy, participatory culture & collective intelligence </li></ul></ul><ul><ul><li>IP issues and Warner Bros. </li></ul></ul><ul><ul><li>Demon and witchcraft worship? Educate, don’t ban! (discernment) </li></ul></ul>
    9. 9. 6. Photoshop for Democracy <ul><ul><li>Trump can’t fire Bush, but we can! – popular culture and politics </li></ul></ul><ul><ul><li>You need both traditional and grassroots media </li></ul></ul><ul><ul><li>“ Photoshop for democracy”? </li></ul></ul><ul><ul><li>The Daily Show and monitorial citizens </li></ul></ul><ul><ul><li>We are still learning: “apprenticeship” in knowledge culture </li></ul></ul><ul><ul><li>“ Achievable utopia” </li></ul></ul>
    10. 10. Conclusion <ul><ul><li>Al Gore and Current: can you democratize television? </li></ul></ul><ul><ul><li>Convergence: meaning and possibilities </li></ul></ul><ul><ul><li>Smart mobs & adhocracies </li></ul></ul><ul><ul><li>Participation in the age of convergence & knowledge culture </li></ul></ul>
    11. 11. Afterword <ul><ul><li>Reflections on politics in the age of YouTube </li></ul></ul><ul><ul><li>The Snowman fiasco </li></ul></ul><ul><ul><li>Tread lightly with emerging media </li></ul></ul><ul><ul><li>Who plays what game? </li></ul></ul><ul><ul><li>“ Barely Political”? – parody & dissent </li></ul></ul><ul><ul><li>Can we rewrite the rules in the new/emerging media landscape? </li></ul></ul><ul><ul><li>Let us be attentive in a knowledge generating environment </li></ul></ul>
    12. 12. Related Websites “ Introduction” related links: http:// “ Spoiling Survivor ” related links: http:// http:// “ Buying into American Idol ” related links:
    13. 13. “ Searching for the Origami Unicorn” related links: “ Quentin Tarantino’s Star Wars ?” related links: “ Why Heather Can Write” related links: “ Photoshop for Democracy” related links: Related Websites continued
    14. 14. Related Websites continued “ Conclusion” related links: “ Afterword” related links: