Convergence Culture - Henry Jenkins

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Presentation on Henry Jenkins' "Convergence Culture: Where New and Old Media Collide" - CMN5150

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  • Four main themes present in all chapters Media convergence paves the way for collective intelligence, participation and collaboration Black box fallacy
  • Recap: media convergence fosters collective intelligence and participatory culture
  • Convergence Culture - Henry Jenkins

    1. 1. Convergence Culture: Where Old and New Media Collide Henry Jenkins Youna Zhang CMN5150 Knowledge Management & Social Media
    2. 2. Table of Contents <ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Survivor </li></ul></ul><ul><ul><li>American Idol </li></ul></ul><ul><ul><li>The Matrix </li></ul></ul><ul><ul><li>Star Wars </li></ul></ul><ul><ul><li>Harry Potter </li></ul></ul><ul><ul><li>Photoshop </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul><ul><ul><li>Reflections on YouTube </li></ul></ul>
    3. 3. Introduction Media Convergence Pierre L évy ’s collective intelligence Participation Media production and consumption: collaboration
    4. 4. 1. Spoiling Survivor <ul><ul><li>Consumer focus </li></ul></ul><ul><ul><li>“ Spoilers” </li></ul></ul><ul><ul><li>Collective intelligence </li></ul></ul><ul><ul><li>Empowerment of the individual </li></ul></ul><ul><ul><li>Community of trust </li></ul></ul><ul><ul><li>Active consumers rather than passive </li></ul></ul><ul><ul><li>Participatory culture </li></ul></ul>
    5. 5. 2. Buying into American Idol <ul><ul><li>Producers focus </li></ul></ul><ul><ul><li>Affective economies </li></ul></ul><ul><ul><li>“ You’ve got 3 seconds to impress me” </li></ul></ul><ul><ul><li>Don’t change the channel! </li></ul></ul><ul><ul><li>Lovemarks </li></ul></ul><ul><ul><li>Community of loyal consumers: convergence of tastes & rituals </li></ul></ul><ul><ul><li>Gossip sucks? Think again! </li></ul></ul><ul><ul><li>Endorse the show, endorse the sponsors </li></ul></ul>
    6. 6. 3. Searching for the Origami Unicorn <ul><ul><li>The Matrix and transmedia storytelling – do you get it? </li></ul></ul><ul><ul><li>Synergy through all media platforms </li></ul></ul><ul><ul><li>The Matrix really is everything </li></ul></ul><ul><ul><li>Co-creation & collaborative authorship </li></ul></ul><ul><ul><li>Interactive movies: you connect the dots </li></ul></ul><ul><ul><li>Where is the origami unicorn? – additive comprehension </li></ul></ul><ul><ul><li>Becoming information hunters and gatherers: collective intelligence & participatory culture </li></ul></ul>
    7. 7. 4. Quentin Tarantino’s Star Wars ? <ul><ul><li>Remake movies: the amateur filmmaker </li></ul></ul><ul><ul><li>George Lucas in Love , Evan Mather </li></ul></ul><ul><ul><li>Just how much can you remake? The endless possibilities </li></ul></ul><ul><ul><li>“ Sneaky” Lucas: loosen your copyright control </li></ul></ul><ul><ul><li>Do it like the MMORPGs </li></ul></ul><ul><ul><li>Fans: creative contribution, interests, participatory culture, collective intelligence </li></ul></ul>
    8. 8. 5. Why Heather Can Write <ul><ul><li>“ The Potter Wars” and media literacy </li></ul></ul><ul><ul><li>Heather Lawver & The Daily Prophet </li></ul></ul><ul><ul><li>“ Affinity spaces”: fantasy, participatory culture & collective intelligence </li></ul></ul><ul><ul><li>IP issues and Warner Bros. </li></ul></ul><ul><ul><li>Demon and witchcraft worship? Educate, don’t ban! (discernment) </li></ul></ul>
    9. 9. 6. Photoshop for Democracy <ul><ul><li>Trump can’t fire Bush, but we can! – popular culture and politics </li></ul></ul><ul><ul><li>You need both traditional and grassroots media </li></ul></ul><ul><ul><li>“ Photoshop for democracy”? </li></ul></ul><ul><ul><li>The Daily Show and monitorial citizens </li></ul></ul><ul><ul><li>We are still learning: “apprenticeship” in knowledge culture </li></ul></ul><ul><ul><li>“ Achievable utopia” </li></ul></ul>
    10. 10. Conclusion <ul><ul><li>Al Gore and Current: can you democratize television? </li></ul></ul><ul><ul><li>Convergence: meaning and possibilities </li></ul></ul><ul><ul><li>Smart mobs & adhocracies </li></ul></ul><ul><ul><li>Participation in the age of convergence & knowledge culture </li></ul></ul>
    11. 11. Afterword <ul><ul><li>Reflections on politics in the age of YouTube </li></ul></ul><ul><ul><li>The Snowman fiasco </li></ul></ul><ul><ul><li>Tread lightly with emerging media </li></ul></ul><ul><ul><li>Who plays what game? </li></ul></ul><ul><ul><li>“ Barely Political”? – parody & dissent </li></ul></ul><ul><ul><li>Can we rewrite the rules in the new/emerging media landscape? </li></ul></ul><ul><ul><li>Let us be attentive in a knowledge generating environment </li></ul></ul>
    12. 12. Related Websites “ Introduction” related links: http:// www.deadmedia.org http://www.henryjenkins.org/convergence_culture/ http://arstechnica.com/tech-policy/news/2011/07/dead-media-walking-obsolete-communications-systems-live-ondead-media-walking-obsolete-communications-systems-live-on.ars http://web.mit.edu/m-i-t/profiles/profile_ithiel.html http://chrisstephenson.typepad.com/chrisstephenson/2007/04/the_black_box_f.html http://www.inc.com/articles/201110/michelle-greenwald-innovating-convergence-culture.html http://www.bigshinything.com/henry-jenkins-on-convergence-culture http://www.slideshare.net/TKellett/what-is-convergence-culture-5746895 “ Spoiling Survivor ” related links: http:// www.twinpeaks.org/colophon.htm http://www.technologyreview.com/biomedicine/13223/ http://www.survivorsucks.yuku.com/forums/65/Survivor-Spoilers http://wouldyoukindly09.wordpress.com/2010/01/13/survivor/ http://machines.pomona.edu/347-2010/2010/05/04/spoilers/ http://encorelab.org/content/knowledge-community-and-inquiry-hybrid-model http:// www.citizendium.org/cznewvision.html http://www.sciencedaily.com/releases/2011/05/110503133203.htm “ Buying into American Idol ” related links: http://www.alex-reid.net/2007/06/affective-econo.html http://flowtv.org/2004/09/affective-economics-101/ http://excapite.wordpress.com/2010/11/23/the-lovemark-industry/ http://www2.coca-cola.com/heritage/stories/index.html http://www.lovemarkscampus.com/the-value-of-the-inspirational-consumer/ http://thepuppetmasters.wordpress.com/2010/01/15/zapper-casuals-and-loyals/ http://www.usatoday.com/money/advertising/2002-09-08-idol_x.htm
    13. 13. “ Searching for the Origami Unicorn” related links: http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html http://angelnorelation.com/writing/academic/reloaded-revolutionized/ http://athinklab.com/2011/01/07/transmedia-storytelling-the-reemergence-of-fundamentals/ http://www.salon.com/2003/05/12/matrix_universe/ http://culturalproductionblog.com/?p=1 “ Quentin Tarantino’s Star Wars ?” related links: http://theforce.net/ http://terranova.blogs.com/terra_nova/2006/10/participatory_c.html http://jeffhurtblog.com/2010/09/08/how-participatory-cultures-changing-conferences-events-associations/ http://www.evanmather.com/ http://www.atomfilms.com/ http://www.echostation.com/features/lfl_wookiee.htm http://www.oreillynet.com/pub/a/policy/2002/08/15/lessig.html?page=3 “ Why Heather Can Write” related links: http://www.dprophet.com http://www.designsonelearning2011.com/archives/209 http://www.kidspeakonline.org http://www.templetons.com/brad/copymyths.html “ Photoshop for Democracy” related links: http://newlearninginstitute.blogspot.com/2011/01/participatory-culture-and-civic.html http://reason.com/archives/2004/09/15/old-media-and-new-media http://project.cyberpunk.ru/idb/culture_jamming.html http://www.salon.com/2004/07/01/photoshop/ http://civicpaths.net/groupblog/2010/08/01/civic-engagment-defined-and-redefined/ http://edge.org/3rd_culture/rheingold/rheingold_print.html http://www.extrememediastudies.org/extreme_media/3_monitorial/index.php Related Websites continued
    14. 14. Related Websites continued “ Conclusion” related links: http://www.salon.com/2005/07/11/goretv/ http://slashdot.org http://participatoryculture.org http://ourmedia.org http://www.sequentialtart.com http://web.mit.edu/comm-forum/forums/changing_audiences.html http://www.smh.com.au/it-pro/business-it/open-source-development-even-more-social-now-20110929-1kytq.html http://homecookedtheory.com/archives/2011/09/27/rethinking-convergenceculture/ http://newmedialiteracies.org/ “ Afterword” related links: http://www.henryjenkins.org/2007/07/manufacturing_dissent_an_inter.html http://www.h-net.org/reviews/showrev.php?id=1506 http://fan-dome.tumblr.com/

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