Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph Kvedar, Director, Center for Connected Health

1. LET’S MAKE HEALTH ADDICTIVE
Joseph C. Kvedar, MD
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©

2. ABOUT THE CENTER FOR
CONNECTED HEALTH
Technology is
an enabler to
provide care
remotely
Benefits include
improved
engagement,
outcomes, and
efficiencies
Mission is
to facilitate
the adoption
of Connected
Health
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3. CONNECTED HEALTH GOAL
Integrate care into the
day-to-day lives of our patients
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4. WE CHECK OUR SMARTPHONES
>100 TIMES A DAY!
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5. SMARTPHONE ADDICTION
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6. Tourist walks off Australia pier while
checking Facebook
“Melbourne police warned
people to pay attention
when using social media
around water.”
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7. BUT PUSHING A BUTTON FOR HEALTH
IMPROVEMENT IS TOO HARD.
Photos: Center for Connected Health, Alere Connect © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

8. • Always on and connected
• In the moment messaging
• Capture your health data
• Display information
• SMARTPHONES ARE ADDICTIVE!
MOBILITY IN HEALTH
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9. HOW DO WE TAKE ADVANTAGE
OF CONNECTED HEALTH
TO IMPROVE PATIENT ENGAGEMENT?
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10. 3 STRATEGIES
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11. 1. MAKE IT ABOUT LIFE
©
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12. MAKE IT ABOUT LIFE: OB TEXTING
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13. • 74% — Helped to learn to
take care of themselves and
their babies
• 85% — Felt supported by
the OB team
MAKE IT ABOUT LIFE: OB TEXTING
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14. 2. MAKE IT PERSONAL
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©
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15. Customized
Program DesignReadiness
To Change
Connected
Health Data
Practice
Location
Analytic
Engine
MAKE IT PERSONAL: TEXT 2 MOVE
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16. MAKE IT PERSONAL: TEXT 2 MOVE
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Mean change in daily steps by engagement level
**p= 0.03

17. MAKE IT PERSONAL: TEXT 2 MOVE
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Mean change in HbA1c by engagement level

18. 3. REINFORCE SOCIAL CONNECTIONS
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19. MAKE IT SOCIAL: CONNECT 2 MY ACT
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20. MAKE IT SOCIAL: CONNECT 2 MY ACT
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*Study ongoing. Results are preliminary.
** Traditionally, similar control sample has about 18% engagement in the clinic.
•79%**Engagement
•21/25Final ACT
•1.47 pointsACT
Improvement
Results*

21. 3 TACTICS
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22. 1. EMPLOY SUBLIMINAL MESSAGING
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23. Reminder group
No Reminder Group
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SUBLIMINAL MESSAGING :
SUNSCREEN REMINDERS
Arch Dermatol. 2009;145(11):1230-1236.

24. 2. USE UNPREDICTABLE REWARDS
©
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25. UNPREDICTABLE REWARDS : UBER
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26. 3. USE THE SENTINEL EFFECT
©
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27. Average drop of HbA1c: 1.5
69% achieved a drop in BP
SENTINEL EFFECT: DIABETES &
BLOOD PRESSURE CONNECT
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29. GOOGLE FIELD TRIP
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30. ARGUS
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31. Cancer Pain Management Mobile App
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Tailored Messaging Program:
 Empowers patients to address barriers to pain management
when possible/appropriate
 Supports patients through pain management
Report Pain
Score
Follow
Decision Tree
Appropriate
Coaching
1) Education & Coaching messages
2) Immediate help with breakthrough
pain
3) Pain Score Algorithm:

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WAYS TO CONNECT
The cHealth Blog:
chealthblog.connectedhealth.org
www.connectedhealth.org
Annual Symposium:
October 23-24 2014; Boston
LinkedIn Group:
Connected Health Community
Twitter:
@connectedhealth
@jkvedar
Contact Me:
jkvedar@partners.org