Gamification involves using game mechanics and design principles to engage and motivate users. It focuses on play, creativity, communication, and rewarding users. There are three important factors for effective gamification: engagement loops, onboarding new users, and avoiding empty progress bars. Engagement loops keep users motivated through a cycle of motivating actions and feedback. Onboarding introduces new users to the system gradually through tutorials and challenges. An empty progress bar with no visible progress can discourage users.

1. Gamification
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2. What is gamification?
The process of game-thinking and game mechanics to engage users and solve problems.

3. Gamification
Play
Creativity
Communication
Reward
Virality
What is 5 Key Words?

4. 3 Important factors about Gamification
Engagement Loops
Onboarding
Empty Bar Problem

5. Engagement Loops
• Motivating emotion
• Player reengagement
• Social call to action
• Visible progress/reward

6. Engagement Loops
Motivation
Action
Feedback

7. Onboarding
Onboarding is the act of bringing a novice into your system

8. Onboarding
•Player’s First Minute
•Guiding Player Experience
•Onboarding Challenge

9. Onboarding Challenge
• Reveal the complexity of the system slowly
•Reinforce the user positively
•Remove opportunities to fail
•Learn something about the players

10. Empty Bar Problem: Four Square.

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