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Gamification
Mona Shokrof
Agile Coach and Trainer
Agenda
• What is Gamification
• How to Gamify
• Psychology behind
• Applications
• Critiques
• Is Gamification right for m...
What is Gamification
What is gamification
4
Learning from games
What is gamification
5
To Address
Real World
Challenges
What is gamification
6
Applying game elements and game design techniques in
non–game context
What is gamification
www.thefuntheory.c
om
What is gamification
www.thefuntheory.c
om
Stack overflow
Linked In
10
Nike Plus
Zombies Run
Finnish Historical words
13
Fold.it – AIDS Research
14
Why Gamify
• More Engagement
• Behavior Change (Enterprise- Community)
• Collective Action
• Tasks needs human interaction...
Agenda
• What is Gamification
• How to Gamify
• Psychology behind
• Applications
• Critiques
• Is Gamification right for m...
How to gamify
How to Gamify
• Objective from gamification
• Design the fun
• Game techniques and elements
18
What is a game
• A set of challenges under some rules, where players
make some meaningful which changes their state
toward...
FUN
• Winning
• Problem-solving
• Exploring
• Chilling
• Teamwork
• Recognition
• Triumphing
20
• Collecting
• Surprise
• ...
Types of fun
• Easy Fun -casual simple
• Hard fun – challenges, problem solving
• People fun – socializing
• Serious fun –...
Game Elements
• Achievements
• Avatars
• Badges
• Boss Fights
• Collections
• Combat
• Content Unlocking
22
• Gifting
• Le...
Activity Loops
• Engagement Loops :micro level (motivation - action –
feedback )
• Progression Loops : macro level (onboar...
Doing it right
• Focus on the players
• Define the emotion you are tapping
• Design your game technique
• Deploy the right...
Doing it right
• Is it FUN ?
• Play testing , Play testing ,Play testing
• Fun Online ? Fun Offline ?
25
IS IT Fun
IS IT Fun
• Translation Example
27
Play Testing Story Changers
Fun Online/Offline
Bedoon Kalam
Gamification
• What is Gamification
• How to Gamify
• Psychology behind
• Applications
• Critiques
• Is Gamification right...
Psychology behind
Psychology Behind
• Intrinsic vs extrinsic motivation
• Power of feedback
32
Psychology Behind -
Limitations
• Behavior Changes are not simple
• Differs for different players
• Requires experiments.
...
Psychology Behind -
Dangers
• Players doubt your intentions
• Players get used to receiving rewards
• Rewards become borin...
Psychology Behind –
Conclusion
• Focus on intrinsic motivation
• Focus on Players (goals - values- control )
• Focus on Fu...
Gamification
• What is Gamification
• How to Gamify
• Psychology behind
• Applications
• Critiques
• Is Gamification right...
Applications
Applications - Enterprise
38
Productivity Enhancement
Applications - Enterprise
39
Efficiency Enhancement
Applications - Enterprise
• Human Resources
• Hiring
• Onboarding
• Corporate training
• Performance review
• Employee rec...
Application – Social Good
41
Health and Wellness
Application – Social Good
42
Energy and Environment
Gamification
• What is Gamification
• How to Gamify
• Psychology behind
• Applications
• Critiques
• Is Gamification right...
Critiques
Critiques
• Pointisifation : dummy point system
• ExplotationWare : replacing real incentives with
fictional ones
• Legal ...
Gamification
• What is Gamification
• How to Gamify
• Psychology behind
• Applications
• Critiques
• Is Gamification right...
Is Gamification right
for me
Is Gamification right for me ?
1. Motivation
– Where would you derive value from encouraging behavior?
2. Meaningful Choic...
Is Gamification right for me ?
3. Structure
– Can the desired behaviors be modeled through algorithms?
4. Potential Confli...
Open Discussion
Gamification
Mona Shokrof
www.shokrof.com
mona@shokrof.com
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Gamification - MDWEgypt 2016

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This is the gamification session presented in Mobile Developer Weekend 2016 in ITI , Egypt

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Gamification - MDWEgypt 2016

  1. 1. Gamification Mona Shokrof Agile Coach and Trainer
  2. 2. Agenda • What is Gamification • How to Gamify • Psychology behind • Applications • Critiques • Is Gamification right for me 2
  3. 3. What is Gamification
  4. 4. What is gamification 4 Learning from games
  5. 5. What is gamification 5 To Address Real World Challenges
  6. 6. What is gamification 6 Applying game elements and game design techniques in non–game context
  7. 7. What is gamification www.thefuntheory.c om
  8. 8. What is gamification www.thefuntheory.c om
  9. 9. Stack overflow
  10. 10. Linked In 10
  11. 11. Nike Plus
  12. 12. Zombies Run
  13. 13. Finnish Historical words 13
  14. 14. Fold.it – AIDS Research 14
  15. 15. Why Gamify • More Engagement • Behavior Change (Enterprise- Community) • Collective Action • Tasks needs human interaction 15
  16. 16. Agenda • What is Gamification • How to Gamify • Psychology behind • Applications • Critiques • Is Gamification right for me 16
  17. 17. How to gamify
  18. 18. How to Gamify • Objective from gamification • Design the fun • Game techniques and elements 18
  19. 19. What is a game • A set of challenges under some rules, where players make some meaningful which changes their state towards the winning or losing state 19
  20. 20. FUN • Winning • Problem-solving • Exploring • Chilling • Teamwork • Recognition • Triumphing 20 • Collecting • Surprise • Imagination • Sharing • Role Playing • Mastery
  21. 21. Types of fun • Easy Fun -casual simple • Hard fun – challenges, problem solving • People fun – socializing • Serious fun – meaningful 21
  22. 22. Game Elements • Achievements • Avatars • Badges • Boss Fights • Collections • Combat • Content Unlocking 22 • Gifting • Leaderboards • Levels • Points • Quests • Social Graph • Teams • Virtual goods
  23. 23. Activity Loops • Engagement Loops :micro level (motivation - action – feedback ) • Progression Loops : macro level (onboarding – progression –mastery ) 23
  24. 24. Doing it right • Focus on the players • Define the emotion you are tapping • Design your game technique • Deploy the right elements 24
  25. 25. Doing it right • Is it FUN ? • Play testing , Play testing ,Play testing • Fun Online ? Fun Offline ? 25
  26. 26. IS IT Fun
  27. 27. IS IT Fun • Translation Example 27
  28. 28. Play Testing Story Changers
  29. 29. Fun Online/Offline Bedoon Kalam
  30. 30. Gamification • What is Gamification • How to Gamify • Psychology behind • Applications • Critiques • Is Gamification right for me 30
  31. 31. Psychology behind
  32. 32. Psychology Behind • Intrinsic vs extrinsic motivation • Power of feedback 32
  33. 33. Psychology Behind - Limitations • Behavior Changes are not simple • Differs for different players • Requires experiments. • Players may feel out of control 33
  34. 34. Psychology Behind - Dangers • Players doubt your intentions • Players get used to receiving rewards • Rewards become boring • Rewards Can demotivate 34
  35. 35. Psychology Behind – Conclusion • Focus on intrinsic motivation • Focus on Players (goals - values- control ) • Focus on Fun • Watch and iterate 35
  36. 36. Gamification • What is Gamification • How to Gamify • Psychology behind • Applications • Critiques • Is Gamification right for me 36
  37. 37. Applications
  38. 38. Applications - Enterprise 38 Productivity Enhancement
  39. 39. Applications - Enterprise 39 Efficiency Enhancement
  40. 40. Applications - Enterprise • Human Resources • Hiring • Onboarding • Corporate training • Performance review • Employee recognition 40
  41. 41. Application – Social Good 41 Health and Wellness
  42. 42. Application – Social Good 42 Energy and Environment
  43. 43. Gamification • What is Gamification • How to Gamify • Psychology behind • Applications • Critiques • Is Gamification right for me 43
  44. 44. Critiques
  45. 45. Critiques • Pointisifation : dummy point system • ExplotationWare : replacing real incentives with fictional ones • Legal Issues : privacy and intellectual property 45
  46. 46. Gamification • What is Gamification • How to Gamify • Psychology behind • Applications • Critiques • Is Gamification right for me 46
  47. 47. Is Gamification right for me
  48. 48. Is Gamification right for me ? 1. Motivation – Where would you derive value from encouraging behavior? 2. Meaningful Choices – Are your target activities sufficiently interesting? 48
  49. 49. Is Gamification right for me ? 3. Structure – Can the desired behaviors be modeled through algorithms? 4. Potential Conflicts – Can the game avoid tension with other motivational structures? 49
  50. 50. Open Discussion
  51. 51. Gamification Mona Shokrof www.shokrof.com mona@shokrof.com

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